Author: Todd Lohenry

The internet is filled with bright, shiny objects. Many of them end up here! A @toddlohenry project. Be shiny!!!
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NewImage

“Can you pick me up at my place in 15 minutes? Text me when you get here.” No, this isn’t a text message to a friend or a call to a car service—it’s a direct message sent through Twitter to a driver of a Chicago cab. Rashid Temuri, who goes by “Chicago Cabbie” online (@ChicagoCabbie on Twitter) has taken what would otherwise be considered a traditional taxi business and integrated it with social media in a way that is still exceedingly rare in the service industry. How much better can it be interacting your clients through Twitter, FourSquare, Facebook, or Google Latitude? Apparently a lot—Temuri is not only seeing success from his social media strategy, he’s building a loyal repeat customer base because of it.

Here’s how Temuri works: he, like most other licensed cabs in the US, works through a dispatching company (in this case, Flash Cabs). Normally he would put himself “on call” when he’s on duty, meaning the company can send him to pick someone up when the client calls in. But instead of doing that, he has been posting when he’s available on Twitter—for example, here’s one of his recent tweets:

“Good morning #Chicago!! It’s a wet wet day here. 41°. Take $5 OFF the meter from now till 2PM to any airport from anywhere. #ORD #MDW”

In addition to tweeting, he also allows clients (or potential clients, as the case may be) to follow him on Google Latitude or Find My Friends so that people know wherever he is at any given time and can contact him when they need a ride. He offers free WiFi within his cab for iPhone and iPad users (“Don’t use your limited data!” he says), and plans to soon offer free WiFi for regular laptop users. Sometimes, as seen in the tweet above, Temuri gives discounts for his social media followers, and he always remembers who everyone is.”

Source: Old services meet new media: a tweeting cabbie’s growing business

If cabbies can benefit from Twitter, don’t you think it’s time you took a look at how social media could benefit your business?

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Here’s some important data on consumption, curation and creation from Brian Solis…

According to Forrester Research, overall adoption of social technologies has effectively reached saturation. 80% of people in the US engage with social media, which is equal to the number of people who text via SMS or  equivalent to the ubiquity of those who own DVD players.

While it’s new, its value is not to be minimized. Social media users already number in the hundreds of millions, providing the reach of traditional media but also the precision of one-to-one service and attention. Forrester notes that just a handful of “Mass Connectors” will create 256 billion influence impressions in the US this year.

As our social graphs propagate, the information that passes within it also multiplies. Individuals are not only socializing, they are sharing information and creating content. In doing so, updates serve as social objects, becoming catalysts for increased interaction and overall reach. As a result, participants and their social presences are amplified within existing social graphs and now also extend across a rising category of nicheworks or interest graphs – social graphs united around common interests and themes.

We are the architects of our own experiences and we are also the hubs of relevant content, resembling production foremen as we develop workflows and processes for consuming, curating, and creating content.

Source: The Three C’s of Information Commerce: Consumption, Curation, Creation – Brian Solis

I have been using the first three words in the ‘e1evation workflow’ for almost two years. To these I add ‘connect and converse’ as you see below…

'e1evation workflow' (2)

The ‘e1evation workflow’ is a ‘lather, rinse, repeat’ process for content marketing that can help you establish a dominant thought leadership position. If you’re intrigued by Brian’s work and are looking for a ‘practical, tactical way’ to become one of Forrester’s 23% in the creator space, comment or ‘connect’ to discuss how this applies to you and your organization…

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7 Years of the Late, Late Show

I love Craig Ferguson…

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I won’t give up

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Family issues

English: Lorenz family members.
Image via Wikipedia

We can draw a healthy line, a healthy boundary, between ourselves and our nuclear family. We can separate ourselves from their issues. Some of us may have family members who are addicted to alcohol and other drugs and who are not in recovery from their addiction. Some of us may have family members who have unresolved codependency issues. Family members may be addicted to misery, pain, suffering, martyrdom, and victimization. We may have family members who have unresolved abuse issues or unresolved family of origin issues. We may have family members who are addicted to work, eating, or sex. Our family may be completely enmeshed, or we may have a disconnected family in which the members have little contact. We may be like our family. We may love our family. But we are separate human beings with individual rights and issues. One of our primary rights is to begin feeling better and recovering, whether or not others in the family choose to do the same. We do not have to feel guilty about finding happiness and a life that works. And we do not have to take on our family’s issues as our own to be loyal and to show we love them. Often when we begin taking care of ourselves, family members will reverberate with overt and covert attempts to pull us back into the old system and roles. We do not have to go. Their attempts to pull us back are their issues. Taking care of ourselves and becoming healthy and happy does not mean we do not love them. It means we’re addressing our issues. We do not have to judge them because they have issues; nor do we have to allow them to do anything they would like to us just because they are family. We are free now, free to take care of ourselves with family members. Our freedom starts when we stop denying their issues, and politely, but assertively, hand their stuff back to them—where it belongs—and deal with our own issues. Today, I will separate myself from family members. I am a separate human being, even though I belong to a unit called a family. I have a right to my own issues and growth; my family members have a right to their issues and a right to choose where and when they will deal with these issues. I can learn to detach in love from my family members and their issues. I am willing to work through all necessary feelings in order to accomplish this.

Beattie, Melody (2009-12-15). The Language of Letting Go (Hazelden Meditation Series) (p. 5). Hazelden. Kindle Edition.

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Craig BadingsCraig Badings has put together an epic post on thought leadership trends for 2012. He starts…

I asked 12 people who I consider to be leading global commentators on thought leadership as well as a couple who have produced some amazing thought leadership programs in-house over the years to comment on four critical thought leadership questions for 2012.

Source: Thought Leadership – 12 experts on the key thought leadership trends for 2012 – content curation

In it, he quotes my friend Dana VanDen Heuvel on the topic of curation alone as a means of thought leadership marketing…

“No, I don’t think so.

“I think content curation may perhaps be a reason why critics are inveighing against thought leadership in the first place.

“Of course it is a useful way of identifying and re-branding an issue. But I think the trend will be to move towards more sophisticated thought leadership initiatives. For that to happen, a thought leader must be authentic.

“Authenticity, transparency and trust are values that will become even more important in the coming years.”

Source: Thought Leadership – 12 experts on the key thought leadership trends for 2012 – content curation

I agree with Craig, Dana and the general consensus of the article. Curation alone does not a thought leader make. It is, however, an effective means of bolstering a thought leadership position.  “Content curation as a blogging model is widely misunderstood by most bloggers and marketers.” says curation enthusiast Jack Humphrey:

You absolutely must tie the content you curate into a post (i.e. links to different angles from different authors, bloggers, and news stories around the same topic) with original commentary.  Commentary that makes sense and seeks to draw new connections, parallels, or shed new light on a topic others are writing and sharing information about.

Source: The Content Curation Guide for Bloggers | Internet Marketing Consultant Jack Humphrey

I was recently taken to task on my curation style and I readily admin it may not be for everybody. In response I wrote this:

I always attribute content that I curate under Fair Use Guidelinesso that everyone benefits; the original author, the reader and me and I always encourage my readers to go to the source and read the original author’s entire article. I frequently use a curation post simply to share great content with my clients – my standard close of ‘Comment, call or ‘connect’ so we can talk about how this applies to you and your organization…’ – is an invitation to get customized ‘value add’ that I deliver via telephone to fill windshield time as I drive across the great State of Wisconsin.

Source: Content Curation and Adding Value | Power Tools for Thought Leaders

How you do it is up to you, but I strongly encourage you to consider Craig’s article before embarking on a thought leadership marketing strategy. Perhaps it would be a good idea to read his entire 4 post series? Should you decide to pursue thought leadership marketing, please connect with me so we can talk about how the ‘e1evation workflow’ can help. I’ve developed a ‘lather, rinse, repeat’ cycle of thought leadership marketing that can help take your strategy to new levels. Questions? Feedback?

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WordPress

WordPress. Where would I be without it? Most likely living a life of quiet obscurity in Algoma, WI. Thanks to WordPress, however, I have a global platform and people can find me in Google. Does it work? Well? You’re reading this, aren’t you?

The Power of WordPress Infographic – Pingable :: Everything WordPress | Pingable :: Everything WordPress

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Uprising

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The Information Diet

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Goals

Gordon Celebrates His First NHL Goal

It’s not too late to contemplate this…

Make New Year’s goals. Dig within, and discover what you would like to have happen in your life this year. This helps you do your part. It is an affirmation that you’re interested in fully living life in the year to come. Goals give us direction. They put a powerful force into play on a universal, conscious, and subconscious level. Goals give our life direction. What would you like to have happen in your life this year? What would you like to do, to accomplish? What good would you like to attract into your life? What particular areas of growth would you like to have happen to you? What blocks, or character defects, would you like to have removed? What would you like to attain? Little things and big things? Where would you like to go? What would you like to have happen in friendship and love? What would you like to have happen in your family life? Remember, we aren’t controlling others with our goals—we are trying to give direction to our life. What problems would you like to see solved? What decisions would you like to make? What would you like to happen in your career? What would you like to see happen inside and around you? Write it down. Take a piece of paper, a few hours of your time, and write it all down—as an affirmation of you, your life, and your ability to choose. Then let it go. Certainly, things happen that are out of our control. Sometimes, these events are pleasant surprises; sometimes, they are of another nature. But they are all part of the chapter that will be this year in our life and will lead us forward in the story. The new year stands before us, like a chapter in a book, waiting to be written. We can help write that story by setting goals. Today, I will remember that there is a powerful force motivated by writing down goals. I will do that now, for the year tocome, and regularly as needed. I will do it not to control but to do my part in living my life.
Beattie, Melody (2009-12-15). The Language of Letting Go (Hazelden Meditation Series) (p. 3). Hazelden. Kindle Edition.

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10 Goals You Should Accomplish In 10 Years

Thomas Edison built the world's first large-sc...
Image via Wikipedia

“If we all did the things we are capable of, we would astound ourselves.” – Thomas Edison.

Life and everything in it revolves around balanced equations. The numbers are critical. Just the slightest imbalance and big issues arise. Keeping this in mind, when setting personal goals we should first take stock of where we already are. Perhaps you have done quite well financially, but your personal relationships are severely lacking. Maybe your marriage is secure and amicable, but in the area of romance the fire has long dimmed. We need to take an honest assessment of where we have succeeded and where we have failed. Then we can determine how to proceed forward. With this in mind, here are 10 primary areas of life to focus on for the next 10 years of your life plan.

Source: 10 Goals You Should Accomplish In 10 Years | All Pro Dad

Go to the source if you’re interested in knowing what the 10 goals are…

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Crazy People Can Make You Crazy

Crazy People

“He’s making me crazy I don’t understand. Why would someone say they were going to do one thing, then do something so different from what they say? He looks so good and talks so good. His promises sound so, so real, but then everything falls apart. I end up doing all this work, and he just disappears. I get so dang angry Then about the time I’m ready to blow a gasket, he calls, charms my socks off, and the whole cycle starts over again. I walk away, scratching my head and wondering, ‘What’s wrong with me? Did I just imagine this whole thing? Did I overreact?’ I don’t get it. I don’t understand,”

Maybe it’s time for an Al-Anon meeting.

“And when we’re talking on the phone, I feel like I’m the only one for him. But then when I see him, I know he’s lying to me. I know he’s seeing someone else and standing there looking me right in the eyes and lying about it. When I ask him, he says, ‘Your insecurity is enchanting, and you’re usually such a together person.’ I don’t understand why I feel so insane.”

Maybe it s time for an Al-Anon meeting.

“And then I catch him straight-out lying to me, and I blow up. I just can’t stand that lying stuff especially when

I knew all the time he was lying to me and he denied it. I put up with it and put up with it and then finally I can’t take it anymore. By the time I blow up, he’s standing there looking calm and serene and I’m acting like an insane person.”

Crazy people make us feel crazy. It’s not you. It’s him. How about that meeting?

“And then he calls a few days later, and he says how sorry he is and I can tell he’s sorry Before I know it, I’ve forgotten about everything that happened, and it starts all over again. I keep wondering whether I’m being used, and then I look at him and I just feel so guilty for everything I’m feeling and thinking. Oh yeah. That Al-Anon meeting.”

Step One: Powerless over people, places, and things. My life has become unmanageable. Take a deep breath. Say it again. Then say it one more time. Crazy people make us feel crazy It will happen every time.

Value: Detach in love. Disentangle. Un-embroil yourself from other people’s insanity so you can be restored to sanity. It’s a value many of us learned the hard way.

Source: January 2: Crazy People Can Make You Crazy | Language of Letting Go

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Why You Should Create Time To Make Your Dreams Come True!

 

I truly believe that if it isn’t scheduled, it won’t happen. So – as we step into the first Monday of the year, how can you create a schedule that will work for you – to achieve ALL your top goals? We all have the same amount of time – but it’s how we use it that counts.

Source: Why You Should Create Time To Make Your Dreams Come True!

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Practice Detachment

Melody Beattie shares this on detachment today…

“‘My husband is using cocaine,” a woman said. “He won’t listen to me when I tell him to stop. So, how about this?

I’ll pop the movie Blow, about cocaine abuse, into the VCR and just keep playing it over and over until he gets the message.”

“How about this,” I said. “You go to an Al-Anon meeting and get some help for yourself.”

The first time we’re exposed to the value of detaching, it can seem so improbable and unlikely. After a while, we begin to see how well detaching works. When we let go of what we cannot change, the other person begins to experience his or her own consequences. The other person may or may not do what we want them to do, but because we’ve been restored to sanity; a clear path opens for us. The things we do actually begin to help.

The first time we practice detachment is the hardest. Later, it becomes easier.

Challenge: No matter how long we have practiced the value of detachment, recognizing when we need to do it can still be the hardest part. « December 30: Taking care of Yourself” Source: December 31: Practice Detachment | Language of Letting Go

Of all the lifeskills I’ve been working on, detachment has been the hardest for me but I find the most value in learning how to use it.

In the back of my mind, I’m working on a post called ‘Everything I need to know about detachment I learned from Boo’. Boo is my cat and I love her to pieces but I don’t expect her to act like a dog. Sometimes when I’m ready to play with her, she’s not ready to play with me and that’s ok. It’s easy for me to understand healthy detachment when I think about Boo. Not so easy when I think about my wife. But I’m learning…

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A 2011 Retrospective Through the Millions of Eyes of Twitter [VIDEO]

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A Comforting Message for the New Year

Spurgeon near the end of his life.
Image via Wikipedia

Charles Spurgeon said:

But here is the joy, here is the peace of Christians, that our salvation is a finished one! We have not a farthing to pay to complete the ransom of our souls. We have not a stitch to set to finish the robe of our salvation. We have not an act to perform, a prayer to offer, a tear to weep, a thought to think in order to finish the work of our redemption! I know that all these things shall be worked in us and, that by the Spirit of God we shall be made to do them — but all that shall not be with any view to the completion of our salvation — that was finished in the Person of the bleeding Lamb of Calvary! . . .

Either Christ completed all that was necessary for your salvation, or he did not! If he did finish it, then rest in him and be glad, and say, “I am secure forever because my salvation is finished. I have nothing to do but to live to the honor of him who has completely saved me by his Grace, his blood, his righteousness.

Download the entire sermon, “A Comforting Message for the Closing Year” (PDF).

Source: A Comforting Message for the Closing Year – Desiring God

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