Oh, queen of all the flowers you teach us what is important; all day long you look to the source of light in your life — all night long you bow your head in gratitude. My heart swells with joy when I gaze upon the loveliness of your lesson!
A couple of days ago, Craig Badings of the Thought Leadership blog asked me to complete the following sentence: “Thought Leadership is _______”. My response? Fundamental. As in “thought leadership is fundamental”. Craig asked me if he could post my definition on his site with attribution and frankly I don’t know if it’s because he […]
A couple of days ago, Craig Badings of the Thought Leadership blog asked me to complete the following sentence: “Thought Leadership is _______”. My response? Fundamental. As in “thought leadership is fundamental”. Craig asked me if he could post my definition on his site with attribution and frankly I don’t know if it’s because he thought my response was stupid or brilliant or somewhere in between. Let me explain however, what I meant…
At a time in history when almost 90% of people searchGoogle before making a buying decision you need to show up in search in a good way. To me a thought leader is someone who uses the incredible good, fast and cheap tools we have at our disposal to get found when people are looking for what they do, or, in what Google calls the Zero Moment of Truth. They use blogging and social media to attract and retain fans who either buy into their ideas or by their products.
It was Leonardo da Vinci who said “simplicity is the ultimate sophistication”. I maintain that if you aspire to thought leadership there are only two activities you must master: finding and sharing good information. When I teach my college classes, I call this deepening your expertise and documenting your expertise. Any person who aspires to thought leadership has probably done Malcolm Gladwell‘s 10,000 hours of work to gain their expertise but if you want to be a thought leader you must continue to nourish that expertise and stay current on the things that are important in your field of study. That’s what I called deepening your expertise. The second part, documenting your expertise, simply means to use the publishing tools available on the Internet to provide social proof of your work. If you’re a great thinker who aspire to thought leadership that’s all you need to know — hence my statement that thought leadership is fundamental.
I have developed a simple workflow that I call a ‘Me’cosystem which anyone can use to establish a thought leadership position over time. All of the tools are best of breed, free or freemium, and completely cross platform down to the smart phone level. There are nine different activities in which the thought leader must engage and I outline them here:
I’ll be going into more detail in each of these stages later on in the series. Organized efficiently from the beginning to the end of the process, it looks more like this:
And again, I’ll be going into more detail in subsequent posts. All I think you really need to know at this point is that the process really does work and that it’s simple enough and cost-effective enough that even someone who does TED talks can use my system. :-)
Next week I’ll start with the analysis phase in the flowchart. Questions? Feedback?
Mitch Joel writes: With each and every passing day, we’re seeing more and more people build networks of trust through the creation of content that adds value and – by doing so – wind up in some pretty spectacular positions. It’s easy to be negative and see these individuals as some kind of exception to […]
With each and every passing day, we’re seeing more and more people build networks of trust through the creation of content that adds value and – by doing so – wind up in some pretty spectacular positions. It’s easy to be negative and see these individuals as some kind of exception to the rule or an anomaly, but that is shortsighted. These individuals are doing what most brands (and individuals) don’t have the ability or integrity to do: spend the time to actually build the trust first, instead of looking for that quick, big fix. It also speaks volumes to what the future holds for those eager to become entrepreneurs. There Is A Bigger Picture (And It’s Worth Thinking About) | Six Pixels of Separation – Marketing and Communications Blog – By Mitch Joel at Twist Image
“Foy Vance, 39, was born in the North Ireland town of Bangor, but his passion for traditional music was born in the southern states of America. As a child, Foy relocated with his father, a preacher, to the American Midwest settling in Oklahoma. With his father, Foy travelled the American South, widening his horizons and absorbing the rich musical traditions he was exposed to. Returning to Ireland some years later, Foy began writing his own music, deeply shaped by the sounds of his youth. Since those days, he has spent a considerable amount of time on the road, touring with the likes of Bonnie Raitt, Michael Kiwanuka, Marcus Foster, Snow Patrol, and Ed Sheeran. Foy also scored Oscar-winning short-film The Shore with David Holmes, who collaborated with Vance on his 2012 Melrose EP. Foy’s newest album, Joy Of Nothing, will be released this year.  Vance is moved by…
Next week I’ll start with the analysis phase in the flowchart. Questions? Feedback?
Bright, shiny objects! 
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