Google Authorship is not working. Yesterday, Google confirmed it would no longer index authorship data. For those of you who were unaware of Google Authorship, you saved yourself a lot of time and energy but may have missed out on search engine optimization benefits while it was active. Those of you who tried to follow Google’s cues are probably experiencing a serious case of WTF?! In either case, you have to ask yourself what’s next? Here’s a short synopsis of the Google Authorship ‘phenomenon’.

https://storify.com/toddlohenry/the-end-of-google-authorship

So, if Google Authorship is not working, it appears that the ‘next big thing’ in search engine optimization is to understand schema and deploy it on your sites and use it with every post. I’ll continue to share what I learn here. If you’d like to chat about it, please comment below or connect with me in social media. I am the only Todd Lohenry in the world so I am easy to find!

Related articles

• Google Has Officially Dropped Authorship (marketingland.com)
• WPTavern: Google Authorship is Officially Dead, WordPress Authorship Plugins are Now Obsolete (wptavern.com)
• Google drops authorship support, including authors in results, citing poor adoption by webmasters and low value to searchers (Eric Enge/Search Engine Land) (techmeme.com)
• The Rise and Fall Of Google Authorship For Search Results (searchengineland.com)
• Author Photos are Gone: Does Google Authorship Still Have Value? – Moz (moz.com)
• Google Stops Showing Authorship In Search Results (techcrunch.com)
• How Our Traffic Changed When Google Pulled Author and Video Snippets (moz.com)
• Authorship and AuthorRank in the Post Panda SEO Landscape (covario.com)
• Google+ Authorship Images Live On – Search Engine Land (searchengineland.com)
• Google authorship eliminated (kevin.lexblog.com)