Google Authorship changes have me pondering what to do next. I had been attempting to lend authority to our Kestrel Aircraft web content by leveraging my Google+ profile linked by Authorship to my posts at http://kestrel.aero. Friday, Google announced this is no longer an option and for the past 48 hours I have been thinking about what to do next.

First, I’m reading David Amerland‘s book Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence. It’s not a light read, but it is giving me valuable perspective on this issue and is forcing me to take a look at the bigger picture! I strongly recommend his book and now would be a great time to download and read the Kindle version…

The second thing I’m doing is thoughtfully pursuing microdata formats and learning from Schema.org. Here’s a list of good resources I have found along the way:

Google Authorship changes

What do I do now?

https://storify.com/toddlohenry/authorship-is-dead

What have you learned since Friday? Please share below…

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