Don’t just appeal to a local searcher’s wants or needs, focus on the journey https://t.co/7M0tvG8lvY https://t.co/CidP64UAsb

Don't just appeal to a local searcher's wants or needs, focus on the journey https://t.co/7M0tvG8lvY #blog pic.twitter.com/CidP64UAsb

— Todd Lohenry (@toddlohenry) January 21, 2018

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