“So you’re thinking about jumping into social media. You’ve read a whole slew of blog posts, news stories as well as examples of how social media has helped businesses like yours cut costs and market more effectively. So now it’s your turn. But have you really thought it through? Have you laid out the groundwork, reasons, measurement and more before you make the leap? Or are you just jumping in, because everyone’s telling you that social media isn’t for toe-dippers? Whatever your train of thought, here are some things you might want to run through first before jumping in.”

You can follow the ‘via’ link if you want more of Danny Brown’s perspective. Comment below or ‘connect’ above so we can talk about how this applies to your business…