Social Media Automation – How Much Is Too Much?

I get a lot of crap for being a social media purist. People like Michael Gray and others joke that I would never send out an automated tweet or schedule any of my social media activity like some social media pros. And for the most part, they’re right. It’s not my style.

I believe in the human side of social media. I think social media is most effective when it’s centered around creating lasting relationships with people. And I’m sorry if that sounds honky dory and simply adorable, but it’s what’s worked for me and it’s what continues to work, every day, for our clients. However, that doesn’t mean I don’t use some automation in my day-to-day social media life, because I do. I have to if I want to function.

Here are a few social media tasks that I automate and a few that I promise I never will. I’d be curious to see what your own list looks like, if you’re willing to share it.

I’m in favor of automating as much of social media as I can. Go to the source, read the rest of the author’s breakdown and then let me know how you feel in the comments…