B2B Marketing Summit ’10 Wrap-up: Seven takeaways to help you engage potential customers, generate high-quality leads and more

Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit. The Summit will next be in Boston, October 25-26, for East Coast marketers.

Sergio Balegno, Director of Research, MECLABS, kicked off the Summit by saying, “Research has taught us what works best for B2B marketers — now it’s time to learn how to make it work.” Since this is our seventh annual Summit, we focused on seven takeaways to help you with the “how.”

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