Fish where the fish are

Reasons your organization can’t afford not to measure its Facebook presence:

• 500. Million.
  There are over 500 million people on Facebook. They’re connecting with friends, sharing information, even segmenting themselves into like-minded groups. It’s a gold mine of measurable, actionable information.
• It’s where users spend their time online.
  Social media, and especially Facebook is where users spend most of their time online today. Yet marketers are spending disproportionately more money on email and search. Shouldn’t you be fishing where the fish are instead of trying to lure them away to your corporate website?
• Your friend has 130 friends.
  The average Facebook user has 130 friends. In other words, for every person you engage with on Facebook, you have the potential to amplify your message 130-fold. Did someone say golden opportunity?
• Your competitors are doing it.
  Your competition is on Facebook, measuring their presence, maybe even optimizing it. If you aren’t doing any of those things, you’re already behind.