“I first encountered the Miriam’s Kitchen team during the summer of 2009 when the DC organizing committee selected the Kitchen as its charity of choice for the second Twestival. At the time, we felt they would make the most from the exposure, and I think we sold them short. Their ability to grasp online social relationships and extend them to real life actions has been outstanding. It’s an honor to feature Miriam’s Kitchen as a case study.
Miriam’s Kitchen decided to participate in online media because many of their supporters were using social media. It’s important that we meet our supporters where they are, and social media helps us accomplish this. Many of the Washington, DC residents that donate and volunteer fall within the 25-40 age range, and are social media/web savvy.
We also connect with some of our homeless guest”s through social media,” said Jennifer Roccanti, Development Associate and Miriam Kitchen’s primary voice on the web. “While interactions online are rare, a few of our guests have posted messages to us on our Facebook page, and some of them have started using Twitter. We recently heard from our Case Managers that a few guests check our Facebook page for the daily menu before they decide whether or not to make the couple-mile trek to Miriam’s Kitchen each day. That’s a lot of pressure on our social media team.” ” Source: Case Study: Miriam’s Kitchen | Geoff Livingston’s Blog
Non-profits + social media is big on my radar right now because of the work that I’m doing for Freedom House Ministries in Green Bay. If you’re interested in social media for 501(c)3’s, comment, call or use the contact form to discuss how this applies to your organization…
Bright, shiny objects! 
What do you think?