Tailored communities give Intel a social-media boost

Why has Intel made such a point to engage across various social-media platforms?

You go where your customers are. We have a pretty robust presence on Facebook, Twitter and YouTube. On those platforms we are reaching consumers of all varieties (enthusiasts, gamers, media experts, etc.) We have consistent presence on LinkedIn where we are reaching our business audiences. Our forums and communities on Intel.com are where our developers and IT audiences are highly engaged. And we are always monitoring to see where our audiences are using listening tools and monitoring conversations. Listening helps us know where our presence will have the most value-add to our customers and allow for a true two-way dialog. We are also consistently paying close attention to new trends and exploring the potential of other platforms.

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