See How They did it: 104 Social Media Case Studies

Is your boss still skeptical about social media? Are you looking for creative ideas for social media executions? Do you have a sense of what you’re looking to achieve? This post is for you.

Last week we talked about how to develop a case study. This week, we review 12 out of 104 case studies that are telling the story of how businesses progressed through solving a problem and delivering results — with social media.

To summarize, the structure of a marketing case study generally  is:

1. situation or challenge
2. time line or complication
3. solution
4. results

I’ve been saving posts about businesses small and large for this conversation.

Before we dive in though, I would like to make a strong point — your business and the context it’s in, which includes your competitors, economy, customers, etc., is not the same as any of the ones described here. You should plan your own strategy, build your own audience, connect with your customers, and so on.

There are now plenty of social media case studies out there. And I encourage you to submit yours to me — this is a pitch I actually want. See the structure and post linked above for a framework on constructing one.

You can follow the ‘via’ link above to go to the source and read the rest of the article if you’re interested…