12 Steps To Hiring A Social Media Manager

I think we can all agree by now that social media is here to stay. As such, the importance of formulating a social media strategy, executing on it, educating and aligning the whole organization, is paramount. This is why your social media manager / director is going to be a crucial hire. Someone asked me on Wednesday night at the SFAMA event: “How do I find someone good to lead social media and community building efforts? What are some success characteristics?” This is a very big question, and one I hear often, so I thought it merited its own blogpost. First of all, let me preface the below by saying that some of the characteristics for success in your field will be particular to you, as well as a lot of the differences will be dictated by whether you are a B2C or a B2B (otherwise known as B2B2C) organization. Based on my observation, however, all successful social media and community people share the following characteristics (although this post skews a bit more to social media management than community management). There are definitely overlaps between social media and community management, but it’s important to realize that they are fairly distinct disciplines. For differences between community management and social media management, check out a post I’ve written, as well as this post by Rachel Happe.

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