The Old Spice Social Media Campaign by the Numbers

“The last couple of days have been an Old Spice explosion, as one of the most popular viral campaigns in recent history — in which the Old Spice Guy made personalized videos for fans, randoms and prominent bloggers alike — has taken over the social media realm. But how popular was it really? Visible Measures has some nifty numbers for us.

First, here’s the basics:

Number of videos made: 180+
Number of video views: 5.9 million
Number of comments: 22,500
And that’s since Tuesday.”

What do you think about the campaign?