Five Reasons Professional Services Firms are Well-Suited to Social Media

Professional services firms are pioneers in content marketing.   Consulting firms, law firms, accounting firms, engineering firms and architects:  these are the professions that invented idea-based marketing.  Since the early 1960s, professional firms have invested heavily in bylined articles, publishing, seminars, webinars, podcasts and conferences.  But they’ve been slow to embrace social media.

According to a new survey – conducted by BlissPR, Bloom Group and the Association of Management Consulting Firms (AMCF) – consultants spend roughly 18% of their thought marketing budgets on social channels, up from 5% in 2005.  Over the next five years, firms expect the percentage to climb to roughly 33%.

While challenges abound – including cultural issues, resource constraints and the need for integrated traditional/social marketing plans – savvy firms recognize that social media is here to stay and are adapting accordingly.