Money For Nothing And Your Clicks For Free

Most of the negative experiences that brands have had with Social Media happen because they are trying to broadcast and/or advertise in the channel. They are, essentially, trying to spam the network, lie to it, or pull a fast one over it. Those games won’t work on this playing field. Social Media is about real interactions between real human beings, and most brands do not have the Marketing culture and organization to transcend, so they use their old tactics in this new channel with failed efforts. This is where the fundamental struggle lies. Brands that are helpful, transparent and active do thrive in Social Media and – much like humans – are more than fine with the occasional mistake, foible and fumble (we all make them).

Kudos, Mitch — best title of the day! Follow the ‘via’ link to go to the source…