Cosmic Spectators Train Their Sights on South Africa

What would Todd do? I have a friend from church who has a blog about missions in South Africa. He’s also interested in soccer. If I were him, I’d view all of the World Cup activity as a gift from God and use the ‘e1evation workflow’ of ‘consume, create, communicate’ to grab as much traffic-driving content as I could to bring visitors to my message. What would you do?