5 Reasons Agencies Continue to Struggle with Social Media

Forrester’s recently projected social media marketing spend to increase at an average of 34% a year through 2014. But Marketers are still finding it difficult to locate the ad agencies that are credible and capable within the social media arena. According to Forrester’s research, marketers don’t trust traditional agencies to run their social media campaigns, but neither do they trust  interactive agencies their entire marketing program to smaller interactive agencies. Marketers find it difficult to find credible and capable ad agencies experienced in the social media arena.

In 2009 more agencies had surrendered and started participating in social media. But they left their marketing minds on the bank when they jumped into the water. A lot of agencies don’t have a clear objective for using social media and it almost seems like they have a check list to check off to show they are social media credible. We have a agency blog, Twitter account, Facebook Fan page and LinkedIn. They fail to connect the dots to make social an effective tool for new business.

Follow the ‘via’ link to go to the source and read 5 reasons why agencies struggle…