If Social Media Isn’t Working, then What?

You’ve listened, put together a solid strategic plan, spent time selecting the right services, and then worked hard to implement a social media program. But after months of toiling away, the results aren’t there: no one has become a fan of your Facebook Page, you only have a handful of Twitter followers, and your blog is collecting dust.

Then, what? Does it mean that social media has been a failure and a waste of time? Should you just walk away, and focus your time, effort and people on other projects?

The answer is “maybe” but not before conducting an audit of your social media activities to discover what went wrong and why.

This exercise, which might involved some external help, will provide insight into whether strategic or tactical mistakes were made that contributed to social media not doing what it was expected to do.

Boo hoo! The answer may be YOU! Follow the ‘via’ link to find some remedies…