Pick the Perfect Name for Your Startup

Anyone who has sat stymied with their cursor blinking in a “username” field knows that coming up with a name is harder than you’d think. How do you find that perfect Twitter () handle or that ideal epithet for your blog, website or startup — one that’s snappy and memorable, and that you won’t hate by next year?

We talked to bloggers, social media gurus, linguists and naming experts (yes, they exist!) to get the scoop on finding a name that will work on the web.