Banking on Social Media: A Social Media discussion from Net.Finance

While our organizations are very different, we did agree on one key point. Social media should be an extension of, and not separate from, your overall web strategy. Let’s face it, bank web sites can be somewhat boring with product descriptions and (lots) of regulatory disclosures. Our goal has been to connect with customers and prospects, build the brand, and have some fun in a less formal environment. How you use it, or whether you even participate or not, depends on your overall strategy.

Prepping for a speaking gig with bankers in Northeast Wisconsin I came across this quote. Perfect!