If you have been tracking conversations around social media for business, you have undoubtedly come across people talking about Social CRM. If you are anything like me, the first time you heard it, you probably rolled your eyes and said, “Ugh, another social media buzzword!” And while I do take issue with the jargon itself (and will discuss that later), Social CRM is a central concept that businesses need to understand deeply and integrate fully, in order to serve the social customer.
via mashable.com
Bright, shiny objects! 