Todd L. Lohenry
A Study in Modern Professional Identity
The Linchpin & The Entrepreneur
This is an interactive exploration of Todd Lohenry’s career, a practical application of the dichotomy he teaches: the indispensable “Linchpin” within a corporation and the self-directed “Choose Yourself” professional. His journey is a case study in building an authentic, non-linear career.
A Multi-Industry Trajectory
Lohenry’s career is not a straight line but a deliberate accumulation of skills across diverse sectors. Each role can be seen through the lens of his “Linchpin” vs. “Choose Yourself” philosophy. Click on each phase of his journey to see how it fits into this narrative.
The Elevation Workflow
At the core of Lohenry’s teaching is the “Elevation Workflow,” a 9-step cyclical process for transforming thinkers into recognized thought leaders. It’s a self-perpetuating engine for building authority. Interact with the diagram to deconstruct the framework.
Digital Architecture & Brand Evolution
Lohenry’s online presence is a living portfolio of his teachings. Its evolution from a B2B focus to a personal and philosophical brand illustrates a sophisticated strategic pivot from the tactical “how” to the philosophical “why.”
Click on the bars to learn more about each phase of his brand.
The Philosophy Behind the Brand
The strength of the brand lies in the integration of personal philosophies. These aren’t afterthoughts; they are the foundation of his authority, creating a coherent and authentic professional persona.
authentically
Authenticity
Grounded in the phrase “*Ego sum qui sum*” (“I am what I am”), this principle rejects definitions based on past roles, promoting a present-moment identity.
wholeheartedly
Wholeheartedness
A focus on vulnerability, courage, and self-compassion, showing a consistent interest in emotional wellness as a key to professional life.
wisely
Practical Wisdom
Integrating Stoicism and Buddhism to offer guidance on resilience and inner peace, moving beyond mere marketing tactics.
${item.title}
${item.timeframe}
`; timelineNav.appendChild(navItem); }); function updateTimelineContent(id) { const item = journeyData.find(d => d.id === id); if (item) { timelineContent.innerHTML = ` ${item.archetype} Archetype${item.title}
${item.timeframe}
${item.content}
`; document.querySelectorAll(‘.timeline-item’).forEach(el => { el.classList.toggle(‘active’, el.dataset.id === id); }); } } timelineNav.addEventListener(‘click’, (e) => { const navItem = e.target.closest(‘.timeline-item’); if (navItem) { updateTimelineContent(navItem.dataset.id); } }); updateTimelineContent(journeyData[0].id); const workflowData = [ { step: ‘Contemplate’, angle: 0, content: ‘Objective: Understand audience language and culture.Tools: Google Search, Trends, Keyword Planner.
Concept: Market Research & SEO.’ }, { step: ‘Consume’, angle: 40, content: ‘Objective: Absorb the best information in a niche.
Tools: RSS Readers (Feedly, Inoreader).
Concept: Continuous Learning.’ }, { step: ‘Curate’, angle: 80, content: ‘Objective: Share valuable content with your audience.
Tools: Social Media, IFTTT for automation.
Concept: Value Provision.’ }, { step: ‘Create’, angle: 120, content: ‘Objective: Produce original, authoritative content.
Tools: Self-hosted WordPress.
Concept: Establishing Expertise.’ }, { step: ‘Collect’, angle: 160, content: ‘Objective: Aggregate all content to showcase expertise.
Tools: Rebel Mouse.
Concept: Building a Portfolio.’ }, { step: ‘Connect’, angle: 200, content: ‘Objective: Engage with like-minded people online.
Tools: Twitter Chats, Social Networks.
Concept: Networking.’ }, { step: ‘Converse’, angle: 240, content: ‘Objective: Deepen connections into relationships.
Tools: Online/Offline conversations.
Concept: Relationship Building.’ }, { step: ‘Convert’, angle: 280, content: ‘Objective: Prompt audience to take a desired action.
Tools: Strong Calls to Action (CTAs).
Concept: Conversion Funnels.’ }, { step: ‘Community’, angle: 320, content: ‘Objective: Foster a dedicated space for your audience.
Tools: Facebook Groups.
Concept: Brand Loyalty.’ }, ]; const workflowDiagram = document.querySelector(‘.workflow-circle’); const workflowContent = document.getElementById(‘workflow-content’); const radius = 150; workflowData.forEach((item, index) => { const angleRad = (item.angle – 90) * (Math.PI / 180); const x = radius + radius * Math.cos(angleRad) – 50; const y = radius + radius * Math.sin(angleRad) – 50; const stepEl = document.createElement(‘div’); stepEl.className = `workflow-step flex items-center justify-center p-2 text-center rounded-full bg-white shadow-md border border-slate-200 ${index === 0 ? ‘active’ : ”}`; stepEl.style.left = `${x}px`; stepEl.style.top = `${y}px`; stepEl.dataset.index = index; stepEl.innerHTML = `${item.step}`; workflowDiagram.appendChild(stepEl); }); function updateWorkflowContent(index) { const item = workflowData[index]; if (item) { workflowContent.innerHTML = `
${index + 1}. ${item.step}
${item.content}
${index === 8 ? ‘The cycle repeats: Community engagement provides new insights that feed back into the “Contemplate” step.
‘ : ”} `; document.querySelectorAll(‘.workflow-step’).forEach(el => { el.classList.toggle(‘active’, parseInt(el.dataset.index) === index); }); } } workflowDiagram.addEventListener(‘click’, (e) => { const stepEl = e.target.closest(‘.workflow-step’); if (stepEl) { updateWorkflowContent(parseInt(stepEl.dataset.index)); } }); updateWorkflowContent(0); const brandCtx = document.getElementById(‘brandEvolutionChart’).getContext(‘2d’); const brandChart = new Chart(brandCtx, { type: ‘bar’, data: { labels: [‘e1evation.com’, ‘toddlohenry.com’, ‘brightshinyobjects.net’], datasets: [{ label: ‘Brand Focus’, data: [1, 1, 1], backgroundColor: [‘#64748b’, ‘#334155’, ‘#0d9488’], borderColor: [‘#64748b’, ‘#334155’, ‘#0d9488’], borderWidth: 1 }] }, options: { indexAxis: ‘y’, responsive: true, maintainAspectRatio: false, plugins: { legend: { display: false }, tooltip: { enabled: false } }, scales: { x: { display: false, max: 1 }, y: { grid: { display: false }, ticks: { font: { size: 14, weight: ‘500’ } } } } } }); const brandContextData = { 0: ‘e1evation.com (c. 2010-2013): A corporate, B2B focus on educating and equipping thought leaders with practical business and WordPress insights.’, 1: ‘toddlohenry.com (c. 2013-Present): A strategic shift to a personal brand, centering his own name and detailing the “Elevation Workflow” through podcasts and blog posts.’, 2: ‘brightshinyobjects.net (Current): A further evolution towards a philosophical, lifestyle brand focusing on wisdom, self-care, and personal insight over business tactics.’ }; document.getElementById(‘brandEvolutionChart’).onclick = (evt) => { const points = brandChart.getElementsAtEventForMode(evt, ‘nearest’, { intersect: true }, true); if (points.length) { const firstPoint = points[0]; const label = brandChart.data.labels[firstPoint.index]; const contextText = brandContextData[firstPoint.index]; document.getElementById(‘chart-context’).innerHTML = contextText; } }; const navLinks = document.querySelectorAll(‘.nav-link’); const sections = document.querySelectorAll(‘main section’); window.addEventListener(‘scroll’, () => { let current = ”; sections.forEach(section => { const sectionTop = section.offsetTop; if (pageYOffset >= sectionTop – 80) { current = section.getAttribute(‘id’); } }); navLinks.forEach(link => { link.classList.remove(‘active’); if (link.getAttribute(‘href’).substring(1) === current) { link.classList.add(‘active’); } }); }); });
Bright, shiny objects! 