Tag: Yahoo

Heartbleed: A Teachable Moment About Passwords

English: Logo of The Huffington Post

The Huffington Post writes:

According to experts, it’s wise to see if the Heartbleed bug has affected the websites you visit most. CNET has compiled a list of the top 100 sites across the web that shows which sites are vulnerable to this bug. When you look at CNET’s list you’ll notice that a password change is recommended for most sites including Google, Facebook, YouTube, Yahoo and more.

Before you join the collective groan being heard around the Internet at the prospect of changing your passwords, look at the bright side. This security glitch actually offers parents and their kids an opportunity to share an important and timely “teachable” moment. Why not use Heartbleed as reason to talk to your kids [and adults!] about how and why to make safe and secure passwords in the first place?

via Heartbleed: A Teachable Moment About Passwords | Diana Graber.

Here’s a tip that most of my clients and students love for creating relatively secure passwords that you won’t forget:

  • Pick 3 numbers
  • Pick 3 letters
  • Pick a special character like !

Now, for each website where you need a password, use the 3 numbers followed by the name of the website or service you are using and use a capital letter. Follow that with the 3 letters and the special character so that your WordPress password would be something like this:

123WordpressABC!

Like I said — relatively secure and you’ll never forget it — just be sure that your number and letter combinations are relatively random!

Update: April 11…

It doesn’t do any good to change your password in a service that has not been updated to protect itself against Heartbleed because your new password will be subject to the same concerns. Check this list of services that has already been updated and in which you can safely change your password. Other than that, be on the lookout for emails from service providers who are telling you it’s now ok to update your password in their service. Questions? Feedback?

0

The ever brilliant Heidi Cohen shares this:

Pinterest is the fourth largest source of traffic in the world according to data from Shareaholic. Pinterest’s traffic has doubled since May making it an important entryway to your business.

Since the beginning of 2012, Pinterest has passed other social media platforms including LinkedIn, Google+, YouTube, Twitter and StubbleUpon, in terms of the amount of traffic it refers to other sites. Additionally, Pinterest refers more traffic than Bing and Yahoo. (Here are nineteen other reasons to use Pinterest with charts.)” Get the rest here: Pinterest: The Best New Source of Traffic [Research] | Heidi Cohen.

0

Online Masters
Created by: OnlineMastersDegree.com

Enhanced by Zemanta
0
Image representing Gmail as depicted in CrunchBase
Image via CrunchBase

OK, now this is cool! If you’re a webmail user — and by now I hope you are after hearing me tout Gmail — here’s an essential Firefox extension that you need to have…

“WiseStamp a Firefox extension enables you to easily customize & add personalized email signatures on any webmail service (Gmail ,Yahoo, AOL, Hotmail). Empower your personal and business interactions Get WiseStamp Now!” Source: WiseStamp an Email Signature that works for you!

Go to the source and download it now…

Reblog this post [with Zemanta]
3
Image representing Pipes as depicted in CrunchBase
Image via CrunchBase

While I’m reluctant to recommend any tool by Yahoo! [this includes Flickr, etc.] due to their uncertain future, I found a need for Yahoo! Pipes today. What is Pipes?

The tool consists of two major components: an interface, called an editor, where a Pipe is put together; and an execution engine that runs the Pipe instructions. Once a project is saved in the editor, the instructions are saved as a special kind of document on the engine. To run the Pipe, the engine reads the document and then accesses anywhere from dozens to hundreds of Web services–from feeds supplied by Craigslist to geography data on Yahoo Maps. To optimize the response time, says Sadri, the engine parallelizes as much of the execution as possible, breaking up the instructions into chunks that run simultaneously.

Almost immediately after its release, Pipes garnered a lot of attention from bloggers, software developers, and experts on Web-based applications. Perhaps the most glowing endorsement it received was from Tim O’Reilly, founder of O’Reilly Media, a computer-book, magazine, and online publisher. On his blog O’Reilly wrote that the tool is a “milestone in the history of the Internet.” He added that while it’s still a bit “rough around the edges,” Pipes has “enormous potential to turn the Web into a programmable environment for everyone.” Source: Technology Review: A More Personalized Internet?

Already, I’m sick of the hype around the iPad so I wanted to find a way to scan my favorite news feeds and edit out any mention of the word iPad. Enter Yahoo! Pipes…

0
Image representing Facebook as depicted in Cru...
Image via CrunchBase

Sharing is a foundational part of the social media process. Here’s an interesting perspective on the topic of sharing on the internet…

“The parts of the report that caught my eye included the following:

  • People still share via email and instant messenger more than via social networks. An astounding 59% of all shares on the widget were done via email, 25% via instant messenger and just 14% were passed along on networks like Facebook and Twitter.
  • Twitter, which has recently emerged as the share site du jour for those in the social media world, accounts for only one percent of all shares. Facebook is 11%. Yahoo mail is the highest individual share channel at 26%.
  • Yahoo (44%) and MSN (25%) mail are way ahead of Gmail (19%) as the email provider used by Tell-A-Friend users.
  • Facebook accounts for 79% of all shares via social networks. MySpace is second at 15%. Twitter is just 5% of all social network shares via the widget.

While I do think there is a separation between what I would call hyper-tech users (those who owe their soul to Google, defer to other bookmarklets and other methods rather than clicking on the share widgets provided) and the average Joe or Jane, the statistics are significant. They show us how wide of a gap there is between those two crowds. When we as Internet marketers are making recommendations and building functionality for the mainstream, we have to remember that WE are not the mainstream.

Another insight I get out of this data is that one-to-one communications – email and instant messenger – are still enormously powerful. Most people either don’t realize they can share with more folks via social networks or are not comfortable doing so. It might just be that sharing the information with one or two people is the methodology of choice for the rest of the world. That can change how we approach social media strategies for some products and services. Design programs and products that inspire more one-to-one pass alongs rather than “LOOK WHAT I FOUND!” messages on social networks.

To gather some comparative data, I asked Tell-A-Friend competitor ShareThis if they minded sharing some cursory data. For the month of October, their users also shared more via email (46.4%). Twitter was higher than Tell-A-Friend’s results, but also surprisingly low (5.82% of all shares). Facebook accounted for 33.32% of all share paths for ShareThis in October, higher than Tell-A-Friend. If you’re wondering about ShareThis’s IM numbers, they don’t offer instant messenger clients as share options, sans AOL Instant Messenger, which is buried on the third tab of their full icon set option.” New Study Reveals How People Share Online | Social Media Explorer

How do YOU share? For me the most important tool in my toolkit is Shareaholic! I’m pretty sure it’s available for all major browsers at this point…

Related articles by Zemanta
Reblog this post [with Zemanta]
1

What’s Your Killer “Technology”?

The word “technology” is in quotes because I want to expand your view of how it’s used. Businesses that get talked about do something different from other businesses. Being different is such an essential ingredient in marketing a small business.

You must also work, however, to bring that difference to the forefront of all marketing communications by developing tools that promote your point of view and your core difference.

It’s not enough to say that you’re different; you’ve also got to develop tools and materials that illustrate that difference. So in that vein, your technology could be a seven-step approach, a discovery audit, an actual technological product advancement, a coaching process, a set of tools, or proprietary software.

The key is to capture what it is that you do that’s unique and valuable and expand it into something that you can build a great deal of your educational content platform around. Think of this as your organization’s signature tool.

via openforum.com

My ‘signature tool’ is the ‘e1evation workflow’ — you can read about here…

0

Ummm. Helloooooo!?

This is why they say that a picture is worth a thousand words. The Oatmeal has communicated volumes about how the world perceives your email with one image:

You can move to the top with one simple tool: Google Apps! Google Apps allows you to attach Gmail and other powerful business apps to your internet domain in about 10 minutes… 

Use it if you don’t want the world to think you’re a Yahoo!

0

Start a Blog at WordPress.com.

Up ↑