Tag: WWW

How to make feedly your default rss reader in Chrome

Do you love feedly as much as I do? Here’s a short 3 minute lesson on how to make it your default rss reader:

Here’s the text to copy and paste:

http://www.feedly.com/home#subscription/feed/%s

Of course, you can also subscribe using the Feedly Mini button but if you’re used to using that RSS icon this will help! Questions? Feedback?

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Scary Stuff! The Most Dangerous Candies

Apparently my beloved Reese’s Peanut Butter Cups are bad for you? Who would have thought the ‘nectar of the gods’ could be harmful? Full story at: Scary Stuff! The Most Dangerous Candies.

 

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Email Is Not Broken; We Are

Gmail logo

Here’s an interesting perspective on the ‘problem’ of email…

There’s a constant flow of “email is/is not broken” articles across the internet, but most of them miss the point. Email as a system is not broken, but we, through our email behaviors, are.

Nearly all of the articles written recently about fixing email have concentrated on technology and building a better client or implementing the specs more closely or bringing two systems together. These are all great ideas and have a ton of value, but they will not fix the inherent issue that people are experiencing with email, but which most articles fail to articulate: we think email is broken because we are overwhelmed by it and get less real work done because of it.

So instead of asking how we can make email better/faster/cooler, we need to ask ourselves how we can get more work done while still using email. Unfortunately, many experiences have shown over the past decade or so that this problem is not easily solved by new technology, as much as I would love that. It is solved by teaching people better email behaviors. This is certainly a less sexy solution, but guess what? It’s the attainable one. Here are some ideas that I’ve come across from others, and that warrant further investigation. They are all designed to help us get more real work done, which is the real problem with the email timesink.

Source: Email Is Not Broken; We Are

You can go to the source and read the author’s perspective, but while you’re here consider this: I think email is ‘broken’ because we let the wrong things in to begin with — in other words, we have no one to blame but ourselves. Most peoples’ inboxes are like their kitchen junk drawers – how can they expect to find anything of value in there? Instead, try using email only for ‘just in case’ information – information that affects relationships and revenue and all that goes along with it – and use an rss reader like Google Reader for all the ‘just in case’ info. That philosophy alone will make your email infinitely more manageable! As you get more efficient, you can add David Allen’s ‘Getting Things Done‘ principles to your approach…

If you’re looking for more ideas like this, check out my free ebook on ‘personal news aggregation’. Go to http://elevation.company/pna/ and click the register button. You might also be interested in this recent post I did on effectively consuming information…

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Here’s what I’m thinking at the close of the weekend and the start of a new week…

To paraphrase my good friend Dana VanDen Heuvel of MarketingSavant, the difference between a thinker and a thought leader is that while the thinker has a point of view, the thought leader has a PUBLIC point of view; a point of view that is searchable, findable and knowable. This public point of view gets the thought leader a share of voice which leads to a share of mind which leads to share of market which in turn adds to the bottom line. Almost anyone can establish a thought leadership position using the tactics and tools I discuss and use every day; a good thought leader can beat the great thinker to the customer by learning to use these tools well. If you want to know about the STRATEGY of being a thought leader, then you need to head over to MarketingSavant.com, subscribe to the rss feed and newsletter and learn from Dana — he does the thought leader thing much better than I do. If you want to know about the TACTICS AND TOOLS of thought leadership, however, read on…

As of today, this website is ranked 364,509 in the United States by Alexa — and thanks to my friends in the UK, it’s ranked 273,939 there [btw, I want to use my incredible influence there to say one thing: “Hey, British dudes! Give Ireland back to the Irish! but I digress.”]. Three months ago, my site was not even within the top 20 million in the world so that’s a pretty rapid ascent. Traffic this week is more than double that of last week. Traffic this month is 59% greater than that of last month and today is only the 18th of the month. What’s the secret? Home bases and outposts. Home bases and outposts. Home bases and outposts….

Every day I use my ‘top 10 tactics and tools’ [tomorrow I’ll be writing about #2; using Google Reader to help establish your point of view] to market my business. Using a systematic process, I take the reading I do every day and spin it into a blog using good, fast, and cheap cross-platform tools widely available on the internet — kind of like Rumpelstiltskin spinning straw into gold — and I could teach you how to do it too. If you want to be a thought leader, Dana has the data and the strategy and I’ve got the tactics and tools; together we can help you get the market share you want!

Questions? Feedback? Leave a comment or use the contact form…

6/22/2011 Hey, kids! Back when this was first posted in 2009 I thought I was really on to something. And I was right. Here’s my Alexa ranking today…

If you want an effective but inexpensive website that rocks traffic, comment, call or ‘connect’ so we can talk about how this applies to your organization…

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Image representing Facebook as depicted in Cru...
Image via CrunchBase

Things we’ve been tracking in the past 24 hours…

 

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This icon, known as the "feed icon" ...
Image via Wikipedia
Google Reader is the killer app for ‘personal news aggregation’ for ‘thought leadership’ marketing. It all comes down to effectively managing rss feeds…

What is RSS?
An RSS Reader is a simple and easy way to read your favorite news site or blogs. Instead of going out to these site to read the most recent stories or posts, the newest stuff comes to you, all in one simple page. Even more convenient is having a Reader which is online, reaching it from any place in the world.

In my eyes Google Reader is one of the best online RSS Readers on the web. For the first time user, just getting used to the whole RSS thing, this post will talk about: a) How to subscribe to a feed b) view your feeds c) the cool features built into Google Reader and d) just some nifty little tricks you can use while you’re at it. Remember, being a master of your RSS feeds is also a very important way to build up and maintain powerful social media accounts :)

The first thing you would have to do, is head over to reader.google.com and sign up for a free account. From there, you would want to start building up your subscriptions.

via blueglass.com

You can follow the ‘via’ link above if you’re just getting started with Google Reader…

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Image representing Google Reader as depicted i...
Image via CrunchBase

Are you still getting email newsletters? I’m doing everything I can to eliminate them and keep my inbox for ‘just in time’ information only. Wait! Where do I get the information which was contained in those newsletters? Through newsfeeds. Here’s a post that might help you get started…

“Do you have a huge number of blog and news feeds in your feedreader that you can’t possibly keep up with on a daily basis? Or, on the other end of the spectrum, have you resisted deciphering those three little letters, RSS, and continue to check your bookmarked links regularly to see if your favorite web pages have updated?

Now there is a new — and incredibly simple — solution. Guy Kawasaki, whom I used to read in Macworld Magazine when he was the original brand evangelist, recently started a new network of websites called Alltop.com. Based on the popurls model, the sites — each focusing on a specific topic — show the latest five posts from a wide range of news sources and blogs covering that topic, all on one page. Topics include celebrities, health, “green,” social media, small business and many others.

I suggested to Guy that he create a “nonprofit” topic and worked with him to identify news and blog feeds that should be included. And that’s how nonprofit.alltop.com was born.”

Whether you take the Alltop approach or use the free Google Reader to subscribe to feeds — just do it! Getting newsletters out of your inbox and into your browser is a great way to resist following the rabbit trail of an interesting newsletter in the middle of your work. Save your inbox for action and your newsreading for a newsreader! Contact me if you’re interested in learning how to make the switch…

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This one really has me scratching my head…

“One of the interesting trends of 2009 has been the gradual decline of RSS Readers as a way for people to keep up with news and niche topics. Many of us still use them, but less than we used to. I for one still maintain a Google Reader account, however I don’t check it on a daily basis. I check Twitter for news and information multiple times a day, I monitor Twitter lists, and I read a number of blogs across a set of topics of most interest to me.

Frankly I’m more likely to use Google Reader to search for specific information nowadays, than to scan my subscribed feeds for their latest posts. So what’s happened to RSS Readers. Do people still use them and is there still a viable market for them?” Source: RSS Reader Market in Disarray, Continues to Decline

Personally, I consider mastering RSS feeds to be a key competitive advantage for thought leaders. I think the reason why RSS readers are in decline is because feeds are still hard for most people to master and they just don’t get it! If you’re one of those folks, contact me and I’ll be happy to help you figure it out…

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How_to_be_a_google_reader_rock

 

This is not an old post promotion! I will be doing a ‘brown bag’ lunch and learn at noon CST Friday, March 18, 2011 on how to use Google Reader like a Rockstar… 

Despite what you may have heard, RSS is not dead. In fact, I remain convinced that knowing how to proactively manage RSS feeds is the single most important step you can take to turning the information tide in your favor. During the one hour session, I’ll be going over the attached mindmap in greater detail, showing you how to use Google Reader to create your own ‘virtual newspaper’ from sources that you trust to make the news you need to track come to you. This session will be limited the the first 15 people who sign up below — the tickets are free, so don’t be afraid to click ‘buy a ticket’!

Act now to take control over your information! :-D

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…but don’t want to use an rss reader? Personally, I think that’s going in the wrong direction, but  that would be your choice. ‘Feed my Inbox’ is a website that will allow you to track websites with newsfeeds and send an update to your inbox with new postings every day. By the way, if you agree that news readers are the ‘inbox for the rest of the internet’ and want to learn how to use Google Reader, click here for my free 30 minute training session on Reader…

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Here are mine [hint — you’ll want to right click on these images and view them in another tab so that they’re legible!]…

What are YOUR favorites?

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Google Reader Logo
Image by Casual Chin via Flickr

…to STOP using Google Reader? $25,000 wouldn’t cut it for internet maven Louis Gray…

“Information is power – and the ability to take in more information more quickly than anybody else, all in one place, is an incredible power. The Web has been built to enable all of us to share and distribute information quickly, through new posts and links.

Tools like RSS (Real Simple Syndication) let us pass information from one site to another, letting you get updates in a single location – be it to your favorite blog posts, your favorite news and sport sites, or simply updates from friends’ videos on YouTube and updates on Flickr. RSS Readers capture updates from all these RSS feeds in one application or on one Web site. In my opinion, the very best RSS reader is Google Reader. It has become such a mainstay of my online activity that I’ve determined its value to me is easily in the tens of thousands of dollars per year.” Source: louisgray.com: Why I Wouldn’t Accept $25k To Stop Using Google Reader

If I were you, I’d go to the source on this one and read the rest of this great post! And btw, if you missed my free online Google Reader class last week, contact me and I’ll send you a link to the recorded session…

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If you’re using Ubuntu…

Google Chrome Logo
Image by Randy Zhang via Flickr

…like I recommend [especially for older computers] then Google’s Chrome browser combined with GNOME Do is a great combination. I create application shortcuts for web applications and then summon them with a keystroke combination. Very fast! Very powerful…

Posted via web from The e1evation facebook page

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“Creating beats consuming”

Auren Hoffman has a great post on consuming vs. producing. He says…

“We are meant to be both creators and consumers. Today, however, most people consume far more then they create. Part of the reason for this is because being both a consumer and a creator at the same time is very difficult, and because goods and services have never been more accessible. But a healthy life is one that balances both creation and consumption.

When you consume you are often appreciating other’s work. You eat, watch movies, visit nice places, read books, and party. You vegetate to the sounds of your favorite musical artist on a wonderful couch while surfing Facebook on your beautifully designed laptop.

Creators do just the opposite: they strive to make something that others (or their future self) will appreciate. Creators toil, try different things, fail, and try again.” Source: Summation: creating beats consuming

…follow the link for the rest of his article.

It’s not hard to move from consuming content to producing content for your internet marketing. I’m working on a screencast to show you how Google’s Chrome, Shareaholic and Posterous can work together to help you make the transition from thinker to thought leader. Stay tuned…

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Maintaining “Inbox Zero” with Google Apps

Image representing Google Apps as depicted in ...
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This is the article I wish I had written about how Google Apps, Remember the Milk and Firefox work together to make you more productive in email…

“If I have more than 30 unread messages at any one time, I break into a cold sweat. So as a result, until recently I couldn’t imagine maintaining my maniacal level of control over my inboxes without a desktop email client’s notifications, rules & plug-ins.”

Inbox Zero is an important discipline in this day and age that few have mastered — click here to read more…

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Tactic #4: Use an external blog editor

Last week I covered tactic #3 in the tactics and tools series: blogging. Assuming that all my clients and readers went out and immediately launched a new blog by now you’re thinking to yourself ‘there’s got to be an easier way’. That easier way is to use a blog editor. Not just any blog editor; use ScribeFire. Jon M. of the Affiliate Business Advisor blog writes this:

“I mentioned previously in an older post how I have used various Blog Editing software, some have been good some have been complete crap and some fall, somewhere in the middle.

I just want to mention one that I have been using now for quite some time. Previously I was using software called Post2blog and I worked closely with the designer to add features in that I thought would make it better.

After Microsoft came out with their free Windows Live Writer software, the owner of post2blog decided to call it a day, and with it a number of features stopped working.

So i [sic] moved over to windows writer. I started to find that has numerous issues and was extremely slow to use. Posting videos was a nightmare though I believe they have fixed that now.

At which time I began looking for another editor to use to post to my multiple blogs.. i came across Free Scribefire which at the time seemed excellent but once again I found a ton of issues like you couldn”t align images which was a pain, they also had a number of other issues.. Yet I could see that it had potential if only the creator would fix some of the issues.

Well I have to say that the creator took the feedback from his users very seriously and I kid you not… within a matter of a month or 2 he had output at least 4 to 5 new updates to Scribefire… taking into account pretty much all of peoples requests.

Yet still there seemed to be a few issues that I ran into so i decided to create a video to show the owner..

And once again the owner took seriously the feedback and within a week had a new update out which included some of my suggestions

I stand behind this as its not only FREE but the support is by far some of the best support I have seen provided for a free based application.” Source: Internet Marketing Blog – Making Money Online » Blog Archive » Scribefire Review

Jon also put together a nice video review which you can view here…

Why use ScribeFire?

  1. You want to easily be able to slurp content from websites you visit.
  2. You want additional features or enhancements like Zemanta.
  3. You edit multiple blogs and want a way to quickly update them all.
  4. You want to actively manage pings and technorati tags.
  5. You want an easy way to generate ad revenue.

Slurp content? What is that you say? Here’s a video — easier to show than tell…

I’m a little bit rushed today — my focus is on gettings things in order before my trip to Germany Friday so I may have missed a thing or two. You can always ask a question in the comments or via the contact page. One final note; I would have liked to write about Windows Live Writer which had shown some promise, but due to the pissing match between Firefox and Microsoft, the Windows Live Writer add-on for Firefox does not work with the current version. If you’re an Internet Explorer user, you may want to evaluate that solution as well…

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FREE ONLINE CLASS TODAY AT NOON: Using Google Reader like a Rockstar!

Google Reader Fluid Icon
Image by indiekid via Flickr

I’ve lost track of how many times I’ve posted on the joys of using Google Reader. I consider my use of that tool to be one of the three greatest competitive advantages I have. In seminars I tell people that mastering rss feeds with Google Reader may be the most important skill I learned in the past decade and most of the time the response is crickets chirping…

What is Google Reader and why do I think it’s SOOO important?

“When RSS became a standard for publishing material on the web, the way that we received our information changed very quickly. No longer did users have to go find content; now it could come to them automatically. With the world at their fingertips, something had to be created to sort all of the information. Feed Readers soon started popping up, and power house Google (Google) created their own version.

Google Reader is robust in features, and can be used “out of the box” for those that just want a point and click solution, or tweaked so that power users can play around.” Source: HOW TO: Use Google Reader Like A Rockstar

If you want to know more about how this stuff works, I’ll be doing a FREE ONLINE TRAINING CLASS for the first 200 people who register here for a class at noon central today. So clear your calendar, grab a sandwich from Jimmy John‘s and get smart! Question? Feedback? Leave a comment or use the contact page…

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I love ‘Remember the Milk’!

Image representing Remember The Milk as depict...
Image via CrunchBase

The hosted task management system with the funny name is one of my favorite tools. Just this morning as I was hacking through my todo list, I tweeted that I was reminded what a great tool it is. Then, as fate would have it, I saw this post commemorating their 4th bday…

“Four years ago yesterday, we breathed a sigh of relief: after more than a year of development, our super-secret project was finally ready to launch! Little did we know that the adventure of Remember The Milk was only just beginning…

Five days after our launch, there was already a crazy 50,000 tasks being managed with RTM. Perhaps that should’ve given us some indication of what we were in for, but it wasn’t until 2007 that we figured out that, well, we might need a little help. (It turns out that two people and a stuffed monkey working full-time on a free app with some serious hosting bills does not a sustainable service make.)” Source: Remember The Milk – Blog

Remember the Milk, or RTM, is everything a task management system should be and it synchronizes with my BlackBerry and iPhone and integrates seamlessly with my Gmail account through their Firefox plugin. Of course I’m a pro subscriber! Question is, why aren’t you?

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Mozilla Firefox
Image via Wikipedia

…for three main reasons: speed, extensibility, and safety. I found this great post this morning on “6 Reasons Why Mozilla Firefox Is Safe” and I want to share it with you…

“While statistics put Internet Explorer clearly ahead as the most widely used web browser, it’s clear to many people that it is not due to the excellent programming. Subject to more than one official inquiry in Europe, and numerous columns, both online and in print, the practice of ‘bundling’ the infamous browser with the every copy of the operating system represents the primary reason behind its crushing dominance.

Alternative web browsers are aplenty and have a low barrier of entry even for less technically savvy computer users, but people are generally not keen to change their habits or spending time researching, downloading and installing another application – especially when the one that comes preloaded appears to be working just fine.” Source: 6 Reasons Why Mozilla Firefox Is Safe Compared To Internet Explorer

You’ll have to go to the source to read all six reasons, but it’s worth the trip…

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