So I launched my blog this past Monday and announced it to the Twitter world…got many retweets and congrats, and at least one blog mention (thanks again, Maggie!).

Now the reality sets in. I actually have to write this thing…it ain’t gonna write itself. After all, I don’t want to be like the bride who loves weddings and hates being married. I confess: this might be a big reason I haven’t started a blog before now. After all, it’s a commitment. I value my integrity, and now I’ve publicly said I’m gonna do this thing, I darn well better do it!

Sometimes, putting “it” out there, making it public, is a very good thing. I guess that’s why they tell you writing down your goals is so important. I think this blog is going to do some really good things for me.

• It will help me be more disciplined in when and how I write. Writing is hard work…just ask any writer who makes it look effortless (and there are a lot of them out there!). You can’t wing it; you can’t “mail it in.” Every writing teacher I ever had (not to mention every book in my writer’s library) told me the key to success in writing is to sit down and write. Regularly.

• It will force me to prioritize (or at least take a stab at it) what I want to think and write about. My really big challenge is that I have lots to learn and lots of things I want to learn, and lots of things I want to write about here. Even within the topic of learning – not to mention the peripherally related things that might end up on this blog. Ten minutes on Twitter and I’ve found 20 new websites to read…an hour on a live Twitter chat brings me new tweeps and a whole new set of links to explore. Simply by going through the process of prioritizing what’s important to this blog, I’ll get increasingly better at deciding where to focus, what to write about.

• It will help me refine my ideas. When I’m figuring things out, I’ll frequently “think out loud” (if you’ve ever been in conversation with me, you’ve likely heard me do it!). I “write out loud,” too…a sort of stream-of-consciousness process that helps me capture ideas and then mold them into something that makes sense (to me, anyway).

So even as I blog, I’m learning. Learning to be more disciplined, better at prioritizing, better at refining ideas. My big ‘ah-ha’ for the day…what was yours? Spend a little time thinking about it; you might surprise yourself.

I loved this post so much that I grabbed the whole post as a quote. The ‘learning evangelist’ nailed it! I blog as much for myself as I do my readers and clients — blogging is a discipline that benefits me. Far from being a waste of time, I find it actually makes me more efficient about doing ‘marketing’ because it allows me to chip away at it a little bit at time…

When someone asks me a question, if I answer them via email, I benefit only that person and perhaps the people in their circle. If I take the same content, however, and create an ’email to the world’ via a blog post, I can reexpress my own content over and over again to people and in ways I never dreamed possible!

Kudos to the ‘learning evangelist’. You get ‘it’ whatever ‘it’ is and I predict a long and happy blogging career for you…