Tag: WordPress

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When it comes to blogging, executives have a unique problem. It has to do with the fact that the risk and cost of failure for executives are greater than they are for other employees.

Blogging is a personal affair. The learning curve requires the blogger to open up to the world, create content, build relationships, develop readership, get feedback, make modifications, and repeat.

That can be a lot of risk for anyone. But for the corporate executive, the pressure to “nail it” right out of the gate is more extreme…

via jasonseiden.com

Follow the ‘via’ link to go to the source if you’d like to read ‘the rest of the story’…

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There’s a blogging faceoff going on over at Mashable [you can participate here]. When I voted, these were the results…

33% of the top blogs in the world use WordPress and so do I!

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Garry Tan has announced that he is leaving Posterous, the ultra-simplistic microblogging company he helped found in 2008. Tan wrote on his blog today that it was time to move on and that he would be taking an advisory role with the company in order to do what he was most passionate about – work with startups.

“My greatest passions lie with the early stage of building world-changing consumer products,” writes Tan. “To that end, I’ve decided to join the team at Y Combinator as a designer-in-residence and help the dozens of top pre-seed startups in the newest Winter 2011 batch reach their potential through excellent user experience.”

via readwriteweb.com

Ruh roh! What does this mean for Posterous? I have been having concerns about the platform for a month or two due to lagging tech support responses and what I interpret as a lack of focus with Posterous groups and now this? Still, Posterous is the best tool in the universe for curating content and autoposting to my WordPress blogs — better than ‘press this’ which really stinks, imho. What now? In the words of the great philosophers .38 Special, “Hold on loosely, but don’t let go. If you cling too tightly, you’re gonna lose your soul”…

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Make the switch to Posterous [+ WordPress]

A couple of weeks ago, the brilliant guys at Posterous started an even more brilliant marketing campaign to tout the efficacy of their Posterous platform against other blogging tools. They culminated their campaign with a post on the ‘Top 5 reasons to switch from WordPress to Posterous’ by saying…

“We’d be crazy to declare war on WordPress. It’s the most popular blog platform in the world — gazillions of bloggers have custom WP installations with plugin functionality that Posterous won’t touch anytime soon.

But WordPress isn’t for everyone, a fact supported by the thousands of WordPress users who have switched to Posterous in the last two weeks. So we thought we’d let some of them tell you why they switched.” Source: Top 5 reasons to switch from WordPress to Posterous – The Official Posterous Posterous

I encourage you to follow the link and read the 5 reasons. They conclude by saying…

“We’ve made it easy for you to make up your own mind by making the move from WordPress to Posterous hassle-free. We’ll copy over your blog content, URL slugs, comments and tags. Just go to posterous.com/switch/wordpress and enter in the url of your blog and email address.

We’ll take it from there. You don’t even need to set up a Posterous account. We’ll email you when we’re done copying your blog. And don’t worry, your WordPress blog will still be there.” Source: Top 5 reasons to switch from WordPress to Posterous – The Official Posterous Posterous

Here’s where I’ll add my two cents — which I think is actually worth quite a bit more! While I have used Posterous alone to take down website competition with much bigger staffs and budgets, the point I’d like to make here is that the answer in business is rarely either/or — many times it’s both/and. IMHO, WordPress still reigns supreme when it comes to the ability to theme a site and leverage plugins — they said it themselves: “custom WP installations with plugin functionality that Posterous won’t touch anytime soon” but Posterous handles some of the more difficult WordPress tasks automagically. So, why not use BOTH?! Posterous can automatically post to over 25 different internet platforms so I post to my Posterous blog and then autopost to my WordPress site. That way, I can leverage the 5 reasons to switch while still using my powerful WordPress site with the theme, the plugins and the seo that I’ve come to love AND generate valuable seo links from my Posterous blog to my WordPress blog as well. As you can see below, it’s working like crazy…

My ‘e1evation workflow’ leverages the simplicity of Posterous and the publishing power of WordPress in one, easy to use approach. I used this workflow for the 2nd quarter of this year and my traffic increased 590%. What’s even better is that thanks to Posterous, it’s drop dead simple to teach. Comment, call or use the contact form to discuss how we can apply the ‘e1evation workflow’ to your business…

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The ‘e1evation workflow’ continues to deliver!

In my effort to develop a powerfully simple workflow for my clients, I came up with something so elegant that I had to use it myself. Here are the results after 1 quarter of use…
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Blogging is the answer. Now, what is the question?

My business website is one of the most visited sites in Wisconsin, outranking websites with much bigger brands, more popular products, and bigger marketing staffs. How do I do it all by myself? The short answer is that I blog. The longer answer is that I have a documented workflow that anyone can use to drive traffic to their website and value proposition and it’s driven by email and bookmarking – two skills that almost everyone has mastered in this new millennium…

Now I don’t know a whole lot about search engine optimization or SEO – if that’s what you’re after, you want to call my friends at Envano. I do know however, that if you use the right tools and process, there’s a natural SEO that occurs through frequent posting. That ‘right tool’ is a blog…

“B2B blogging experts understand that a blog is a lead generation machine. This blog generates more traffic than our main company website. Each month, tens of thousands of people find this blog through search engines and social media websites, and thousands of them like the content enough to take the next step and respond to one of our offers and become a lead.

Some B2B bloggers think a business blog is just about thought leadership. Yes, B2B blogging is great for thought leadership and brand building. But, with this blog we get all the benefits of thought leadership, and also get lots of leads. By maximizing the lead generation potential of your B2B blog, you can have your cake (thought leadership) and eat it too (leads).” Source: How to Turn a Blog into a B2B Lead Generation Machine

There are options to consider whether you have a website or not. The first situation may actually be easier to resolve, depending on how much you want your new blog to resemble your existing website. I used to be a real stickler on this, but as time has gone on, I’ve become less concerned about matching the exact look and feel of the site [just know there are options for you regardless of your perspective] and more concerned about just driving traffic.

It’s an easy thing for me to add a blog to an existing site that will drive traffic using my ‘e1evation workflow’. From a design perspective, it’s much easier to just start from scratch using WordPress – a blogging platform that offers blogs that are already integrated with websites – but starting from scratch begs the issue of how you will populate the other pages on your site with information about your brand and products…

The bottom line is that whether you have an existing website or not, there are a couple of “good, fast, and cheap” solutions that are available to you. If you’re trying to figure out how you can add blogging and social media to your already overflowing plate and still get home for supper, comment, call or contact me — I’d love to show you how…

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Here are the WordPress plugins I rely on

How about you? Have something better?

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3 ways for small businesses to save money on IT

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Regardless of what the government says, most business owners feel we’re still in a recession…

“The recession is cutting into small and midsized businesses’ IT spending, and some industries are hurting more than others, according to the results of the latest IT Effectiveness Index (ITEI) survey.

The ITEI is a benchmarking tool that measures the technology effectiveness of small and midsized businesses. (Small Business Trends is one of the partners of the study.) According to the latest survey, the manufacturing industry has been hit hardest, with 66 percent of people in this industry delaying, halting or canceling IT projects, and a similar number reducing capital expenses.

Also hard hit were the communications industry (at 55 percent), wholesale businesses (52 percent) and service providers with 48 percent reporting an IT spending slowdown. Not surprisingly, the computer industry was the least affected — only a third of the respondents in that industry said their IT projects had been affected by the recession. And the woes don’t end there. Half of the manufacturing industry respondents said their IT operations were either understaffed or critically understaffed. Thirty-three percent of service providers said the same, as did nearly a quarter of the respondents in the computer industry.” Source: SMB IT Budgets and Staffing Hit Hard by Recession | Small Business Trends

From where I sit, most small businesses squander money unnecessarily by not thinking about saving money where possible on IT. Here are three easy ways to stretch your technology dollar…

  1. Outsource your email and back office collaboration to Google; Google Apps is a powerful, cost effective way to communicate both internally and externally.
  2. Explore using a Content Management System like WordPress as a website; link it to social media outposts to drive your internet marketing.
  3. Get off the Microsoft licensing treadmill; no one NEEDS Windows 7, in face, most end users haven’t mastered XP and 2003 yet. Consider buying older computers on eBay, using Ubuntu, OpenOffice, and other money saving strategies and tactics.

These are just a few of the many ways small businesses can stretch their IT dollars and smart business leaders look to months like December when much of the world loses focus to implement ideas like these. Let’s talk about how you can start the new year with more cost effective tools for IT…

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ShareThis 101

http://vimeo.com/moogaloop.swf?clip_id=1492638&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1

The ShareThis User Experience from ShareThis on Vimeo

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No disagreement from me…


Image via CrunchBase

…on this issue!

“It’s 2009. Every business needs a corporate blog to accompany their corporate website, and every individual needs a personal blog to share their thoughts – or portfolio – with the world.

My advice? Go with WordPress. Then leverage a database of 4,500+ third-party plugins to make it the most robust, cost-effective, Web 2.0 Content Management System you can get.” Source: 31 WordPress Plugins To Enhance Your Blog and Life | The Daily Anchor | Marketing and Advertising Blog

Go to the source and read the entire article — it’s worth it…

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Tactic #4: Use an external blog editor

Last week I covered tactic #3 in the tactics and tools series: blogging. Assuming that all my clients and readers went out and immediately launched a new blog by now you’re thinking to yourself ‘there’s got to be an easier way’. That easier way is to use a blog editor. Not just any blog editor; use ScribeFire. Jon M. of the Affiliate Business Advisor blog writes this:

“I mentioned previously in an older post how I have used various Blog Editing software, some have been good some have been complete crap and some fall, somewhere in the middle.

I just want to mention one that I have been using now for quite some time. Previously I was using software called Post2blog and I worked closely with the designer to add features in that I thought would make it better.

After Microsoft came out with their free Windows Live Writer software, the owner of post2blog decided to call it a day, and with it a number of features stopped working.

So i [sic] moved over to windows writer. I started to find that has numerous issues and was extremely slow to use. Posting videos was a nightmare though I believe they have fixed that now.

At which time I began looking for another editor to use to post to my multiple blogs.. i came across Free Scribefire which at the time seemed excellent but once again I found a ton of issues like you couldn”t align images which was a pain, they also had a number of other issues.. Yet I could see that it had potential if only the creator would fix some of the issues.

Well I have to say that the creator took the feedback from his users very seriously and I kid you not… within a matter of a month or 2 he had output at least 4 to 5 new updates to Scribefire… taking into account pretty much all of peoples requests.

Yet still there seemed to be a few issues that I ran into so i decided to create a video to show the owner..

And once again the owner took seriously the feedback and within a week had a new update out which included some of my suggestions

I stand behind this as its not only FREE but the support is by far some of the best support I have seen provided for a free based application.” Source: Internet Marketing Blog – Making Money Online » Blog Archive » Scribefire Review

Jon also put together a nice video review which you can view here…

Why use ScribeFire?

  1. You want to easily be able to slurp content from websites you visit.
  2. You want additional features or enhancements like Zemanta.
  3. You edit multiple blogs and want a way to quickly update them all.
  4. You want to actively manage pings and technorati tags.
  5. You want an easy way to generate ad revenue.

Slurp content? What is that you say? Here’s a video — easier to show than tell…

I’m a little bit rushed today — my focus is on gettings things in order before my trip to Germany Friday so I may have missed a thing or two. You can always ask a question in the comments or via the contact page. One final note; I would have liked to write about Windows Live Writer which had shown some promise, but due to the pissing match between Firefox and Microsoft, the Windows Live Writer add-on for Firefox does not work with the current version. If you’re an Internet Explorer user, you may want to evaluate that solution as well…

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15x

What is 15x you say? 15X is the multiple by which the traffic to the blog increased over 3 months. In July I was serving up a paltry 4 pageviews per day. Then I got serious. In October that number increased to 63. I have no reason to believe that it will stop growing either, unless I get lazy and stop working at it… ;-)

How did I do it? Through an easy, repeatable process that begins with Google Reader, continues with this WordPress blog, and ends with social media integration. Question? Feedback? Leave a comment or use the contact page…

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Tactic #3: Blogging. The ‘why’ and the ‘how’…

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Tactic #3 in the series ‘tactics and tools for tightening your tribe using social media’ is blogging and I’ll be covering not only the why but the how. Admittedly, though, the more obvious something is to me, the harder it is to write about it and blogging falls into the ‘duh’ category as in “Do you blog?” “Duh!” The benefits are that obvious! Let me back off a little though and see if I can make my case…

In the olden days — the days when my boys tell me I grew up — freedom of the press belonged to those with a printing press. Now, anyone who can fill out a form on a website can have a blog. Seriously, it’s that easy — why do you think there are so many bad blogs out there? ;-)

A good blog, however, is a powerful tool for establishing thought leadership in an area. My good friend Dana VanDen Heuvel @ MarketingSavant describes it this way — the difference between a thinker and a thought LEADER is that the thought leader has a public point of view. That public point of view leads to share of voice, which leads to share of mind, which leads to share of market and that improves your bottom line! Personally, I know of know better way to make your point of view known than using a blog. Continue reading “Tactic #3: Blogging. The ‘why’ and the ‘how’…” →

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