…does a great job of inventorying social media tactics and tools…
Questions? Feedback? Make a comment or use the contact page…
…according to John Jantsch…
One of the most common questions I receive is “how do I get started blogging?” Some might find it a bit odd that I suggest a three step approach and the first two steps don’t have much to do with directly working on your own blog. No, I think you get started blogging by working on your blogging mindset and blogging presence. So, here’s my 3-step blogging start-up plan.”
Click here to read more…
![Reblog this post [with Zemanta]](https://i0.wp.com/img.zemanta.com/reblog_e.png)
Aliza Sherman has a great post over at Web Worker Daily…
“How many times are you hearing the question, “Why should I engage in social media?” during your work week? I’m hearing it often, and it’s reminding me of 1995 and 1996, when clients — and colleagues — were asking “Why should I have a web site?” And who remembers when the question was “Why should I have email/a cellphone/a computer/a typewriter/a telephone?” OK, maybe none of you remember the old telephone question, but I heard that when the telephone was first introduced as a consumer product, most families were appalled with the concept of putting a phone into their homes and saw it as an invasion of their privacy. Yes, the telephone.
Here is how I try to explain to people who may not be convinced that they — or their company — should be using social media for business. Hopefully, this proves helpful to those of you in the position of reaching the decision makers who are ignoring social media outright and consider it a fad.” Source: Why Should I Engage in Social Media?
The diagram she refers to is a useful, thought provoking tool…
Personally, I’ve benefited a great deal from applying social media to my internet marketing strategy and I’m happy to share my ‘home bases and outposts’ strategy with my clients. When a customer’s needs are greater than what I can handle myself, I include my virtual team members Dana VanDen Heuvel, the thought leadership guru at MarketingSavant.com and the brilliant folks at Envano led by David Sauter. Whether your needs are great our small, one of us can help you figure it out…
Related articles by Zemanta
- Thought Leadership for Social Marketing Success (socialmediatoday.com)
- Social Media Wave (ponder.co.za)
- Blog v website. The distinction. (insights-group.com)
- What social media consultants need to know (babyfruit.typepad.com)
![Reblog this post [with Zemanta]](https://i0.wp.com/img.zemanta.com/reblog_b.png)
- Image via Wikipedia
It’s called wp-cumulus [it’s in the sidebar and it looks like a spinning globe of metadata!] and you can install it on your WordPress blog, too! Have a great weekend…
Related articles by Zemanta
- WP-Cumulus plugin for WordPress (wizardstower.co.uk)
- get animated cloud labels (transitionweb.blogspot.com)
- New WordPress For Joomla Extension Version 2.7.1. Is it Worth The Upgrade? (pctechmojo.com)
- Plugin: WP Wall Appears in Your Blog Sidebar (blogperfume.com)
Here are a few ideas to help you along…
“Starting a new blog can feel like an overwhelming task. Not only does it involve either developing your own template (or finding a free one), creating interesting content that people will want to read, and making the blog SEO optimized, but once you’re finished developing that amazing new blog, you need to somehow get people to start visiting.
With millions upon millions of websites on the Internet, and with potentially hundreds of thousands focused on the same subject or niche that you are – developing an audience can feel even more overwhelming than trying to start a blog from scratch in the first place.” How To Start A Blog That Gets Instant Traffic
Go to the source and read the entire article — it’s worth it…
I have a lot of preconceived notions about blogging and one of them is that blogs drive traffic to your site, especially if you update them on a regular basis. Along comes HubSpot — one of the best social media sites on the internet — with a great blog post about websites and blogs and what a blog adds to your business. The HubSpot content was difficult to bring into this post in a way that made sense so I encourage you to go to the site and read the whole article — it only takes a minute or two — but it demonstrates in a graphic way why blogging is good for business…
I’ve seen this happen in a very graphic way in my own political blog. By using tools that update search engines and drive content into social media, my blog continues to rise in the rankings. Last week for example I was ranked 7th most influential in the State of Wisconsin and my one week Alexa ranking average was 1,077,607 in the world — not bad for a little political blog!
What’s my secret? I use WordPress to custom design websites that have blogs and use blogging combined with a well thought out strategy using search engine optimization and social media. You can check out some of my projects here. If you’ve got a point that you’d like to get across, I’d love to show you how you can do the same things I do easily and economically!
Related articles by Zemanta
- Six Key Tactics for Organic Success (searchengineguide.com)
- A Closer Look at SEO Technology (articlesbase.com)
- Top 100 Marketing Blogs [HubSpot Hot 100] (hubspot.com)
- Why should companies blog? (e1evation.com)
This list from author Matthew Shofoluwe is a good start…
“Business, like any organism, has to adapt to it’s environment. While the underlying principles for conducting businesses may remain unchanged, some areas are almost always in need of new and better ways of doing the same things. An example of such area is in communication. These includes presentations. Business has to promote itself. Passers by become visitors, who may become customers. A unique tool of these promotions is the internet, and the website in general.” Source: Business Website – 10 Reasons Why Your Business Should Have One
…but I think he didn’t hit the biggest issue hard enough, namely, the ability to publish whatever you want about yourself without having to worry about the cost of printing, etc. One of my favorite cartoons says ‘On the internet, no one knows you’re a dog…‘. I have always taken this to mean that any company can look as good as any other company on the internet regardless of their size…
If you’re looking for a low cost internet presence powered by social media, contact me using the form above or by calling (920) 486-4798. You can also find me lurking on the internet in these places…
The intangible benefits of blogging
“Search for the term benefits of blogging and you’ll probably find hundreds and thousands of blog posts and pages waxing eloquent about the great benefits of blogging and I totally believe in most of the stuff. Blogging has so many benefits that it is simply outrageous not to have a blog, especially if you run an online business…
Blogging has both tangible and intangible benefits. Since you’ll find tangible benefits of blogging almost everywhere, in this post I’m going to talk about the intangible benefits of blogging: benefits that are there but you cannot see them, you cannot measure them, and they may not even manifest an effect that you can observe.” Click the here to read more…
Personal Digital Coaching
…could be just the help you’re looking for! Over 18 months ago, Seth Godin wrote this on his blog:
“Here are three things that are true: 1. Digital technology, especially computers and cell phones, can dramatically increase productivity. 2. More and more users of digital technology are small firms or individuals. 3. The vast majority of users of digital technology are totally lame in getting the most out of the investment of their time and money. “Oh, I didn’t know I could do that.” “You mean I don’t have to manually type my address book in by hand?” “There are graphs in Excel?” “Gmail is free?” Here’s what I haven’t found: people who charge $100 an hour to hear what you do and how you do it and then show you how to do it better. People who organize data and put it in the right place. People who overhaul the way small groups use technology so they can use it dramatically better. People who use copilot to take over a PC and actually rearrange it so that it works better.More examples: Teach people to back up. Show them how to check their email on the road. Help them understand how to use online networking when it’s appropriate (and warn them when it’s not). Show a restaurant how to use OpenTable to keep the place full, or to use a blog (with an RSS feed) to easily communicate with loyal customers. Teach a company to keep tabs on itself with Technorati.” Source: Seth’s Blog: A shortage of digital coaches
If you do a Google Search on the topic, note who is at the top of the list — your humble digital coach Todd Lohenry @ e1evation, llc! Once I securely log on to your computer [after you grant permission] using the technology described, I can help you with just about anything! See a quick demo here… https://www.youtube.com/watch?v=fJlASMkot34 Oh, and btw? I only charge $50 per hour… [btw, note the date on the post! The cost is now $99 per hour!]
Related articles by Zemanta
- Marketing Your Blog in All the Right Places (slideshare.net)
- Resource of the Week: Squares (get-the-word-out.blogspot.com)
- Lest you wonder… Web 2.0 Literacy (insightstoactions.com)
- Guest Blog Post: Zemanta puts the ‘cherry on top of the sundae’ (zemanta.com)
- Zemanta Power User: Todd Lohenry, e1evation – Part 1 of 2 (zemanta.com)
- Zemanta Power User: Todd Lohenry, e1evation – Part 2 of 2 (zemanta.com)
- Seth Godin – Failing Until You Succeed (makemoneyhomebusinesscenter.com)
- 7+ Tools for Turning the Tide (e1evation.com)
There is no ‘easy button’…
- Image by spackletoe via Flickr
…for social media, but there are some good, fast, and cheap tools that are simple to use and support the social media lifestyle. Unfortunately, most companies are taking a different approach. My good friend Dana VanDen Heuvel scratches his head here…
“I was in a meeting recently where I witnessed a demonstration of a very well developed internal social network for a fairly sizable, though not very well known company. This particular tool was (almost) completely custom coded by the developer and web design shop for their client. While I sat through the meeting, I wondered “why did they build this from the ground up? isn’t there an off the shelf package to do this?” Which, being one of outsiders, I asked “so, why did you build this from the ground up? isn’t there an off the shelf package to do this and didn’t the client ask for an evaluation of best-of-breed software before giving you the go ahead to do this?”” They chose us because we have passion…
Here’s what I have found. You don’t have to have a spectacular website to dominate as a thought leader, but having a good blog with good content and social media connections helps! Most important? It’s not expensive dollar-wise, but it does take a certain mindset. My formula for using a blog for thought leadership? Good system and process based on a couple of free tools! Questions? Feedback? Leave a comment or use the contact page to reach me…
I had a great time…
…at the Green Bay Net social media copnvention [thanks Elliot and Gina!] and thanks to my ‘board of advisors’, I revised the ‘tactics and tools’ mindmap and I had a great time with the folks who sat in on the preso. The content was well received so I’m planning on making an ongoing blog series out of the ‘Social Media Tactics and Tools [TNT? ;-)] mindmap. Stay tuned if you want to know all I do about effectively leveraging the same tactics and tools that I do each day…
Are you still struggling…
httpv://www.youtube.com/watch?v=6a_KF7TYKVc
…to understand social media? This video can help! Using social media techniques, I was able to increase the traffic to elevate my site by over 17 million in the Alexa rankings in just three months. If that sounds interesting but you don’t really understand why, give me a call — I’ll be happy to net it out for you…
Bright, shiny objects! 
You must be logged in to post a comment.