Tag: Web Design and Development

Bypass the 20 Twitter List Limit with a Sidekick Account

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Measuring The Total Economic Impact Of Google Apps

TCO of Google Apps for Business http://d1.scribdassets.com/ScribdViewer.swf?document_id=45418041&access_key=key-wkav43yxomjyocn46fh&page=1&viewMode=list

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6 Ways to Optimize Your Blog for Search Engines

a chart to describe the search engine market
Image via Wikipedia

In an earlier article, I talked about the importance of blogging and search engine rankings. However, once you’ve got the blog up and running, the next thing to do is to start optimizing your posts for the search engines. Although search engine optimization (SEO) can be overwhelming to the newcomer, once you understand a few basic concepts, you’ll soon find it’s really not that difficult.

Good SEO copy and a search engine–optimized website accomplish three things:

  1. They’re easy for the search engines to read
  2. They’re easy for the target audience to find
  3. They’re easy for people to read

Everything you do to optimize a post is based around those three basic concepts.

So with that in mind, here are six things you can do to optimize your website or blog posts for the search engines…

via socialmediaexaminer.com
You can follow the ‘via’ link above to go directly to the source to get the whole story if you’d like to get the 6 ways…
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5 Ways to Make Your Blog Posts Outstanding

Posterous Logo
Image via Wikipedia

Are your blog posts just “okay”? Want to make them great? If so, keep reading.

A great blog post respects the needs of three distinct entities. It educates and informs your audience (your subscribers and visitors), optimizes for the search engines and sufficiently energizes you so that you do a good job creating it.

Every blog post should address the following five components to ensure it hits the mark for your audience, the search engines and you.

via socialmediaexaminer.com

You can follow the ‘via’ link above to go to the source and read the rest of the article if you’d like to dig a little deeper…

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Answered: 10 Questions About Website Redesign

Image representing Mike Volpe as depicted in C...
Image by mikevolpe.com via CrunchBase

Website redesign can be lethal or liberating for your business. Know what you are getting into before you sign the contract.

Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. We received nearly 400 questions during the live session and wanted to address the most frequent ones here, offering a platform for discussion.

via blog.hubspot.com

If you’re interested in redesigning your site, you’ll want to follow the ‘via’ link and read these 10 answers. HubSpot is also offering a free guide if you’ll provide your info. Comment, call or use the contact form to connect so we can talk about how these 10 answers apply to your business…

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Wow!

Even I’m impressed by the way my new blogging workflow has increased traffic recently…

Compare this with your numbers and then comment, call or use the contact form to discuss how this applies to your business…

Posted via web from e1evation, llc

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Make your LinkedIn profile as effective as it can be…

…while avoiding common mistakes. I’ve collected some great resources for you here…

Posted via web from e1evation, llc

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I’m playing around…

…with a new site template this morning. Please take a minute to offer your opinion on the new site design…

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Google Living Stories

California - Santa Rosa: Snoopy's Gallery & Gi...
Image by wallyg via Flickr

Google is like the Lucy van Pelt of media. She is quoted as saying “I’m torn between the desire to create and the desire to destroy.”…

“Today, a new Google project popped up in Google Labs (Google Labs) that is a unique extension of this effort. It’s called Living Stories, and its goal is to provide a new and efficient way to read news coverage on breaking stories from one location. Oh, and it’s enlisted The New York Times and the Washington Post for help.” Source: Google and Top Newspapers Experiment with a New Way to Deliver the News

httpv://www.youtube.com/watch?v=1ZhCY9FF608

Another tool I’d be checking out if I were a news anchor!

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There is no ‘easy button’…

'THAT WAS EASY!'
Image by spackletoe via Flickr

…for social media, but there are some good, fast, and cheap tools that are simple to use and support the social media lifestyle. Unfortunately, most companies are taking a different approach. My good friend Dana VanDen Heuvel scratches his head here…

“I was in a meeting recently where I witnessed a demonstration of a very well developed internal social network for a fairly sizable, though not very well known company. This particular tool was (almost) completely custom coded by the developer and web design shop for their client. While I sat through the meeting, I wondered “why did they build this from the ground up? isn’t there an off the shelf package to do this?” Which, being one of outsiders, I asked “so, why did you build this from the ground up? isn’t there an off the shelf package to do this and didn’t the client ask for an evaluation of best-of-breed software before giving you the go ahead to do this?”” They chose us because we have passion…

Here’s what I have found. You don’t have to have a spectacular website to dominate as a thought leader, but having a good blog with good content and social media connections helps! Most important? It’s not expensive dollar-wise, but it does take a certain mindset. My formula for using a blog for thought leadership? Good system and process based on a couple of free tools! Questions? Feedback? Leave a comment or use the contact page to reach me…

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