The Information Diet

Los Angeles Lakers Shaquille O'Neal 12/20/1999
Image via Wikipedia

All the topics that interest US in the past 24 hours…

 

A client asked me what is the best way to include pdfs in WordPress. Since I really hadn’t thought about that for awhile, I asked the smartest WordPress guy I know what he does. He answered “I like to upload to the media library, grab the URL link and then link to it in the post. More work but better control over appearance and such.” Now I’m sure that works fine, but for now, I’m going to use Scribd [an example of which you see below]. Me? I’m always thinking ‘home bases and outposts’ [use the search box] so Scribd makes perfect sense for me. If I post my pdf there and copy the embed code here, not only do I get some powerful viewing tools [full screen, print, etc.] someone my find my blog because they found my document in Scribd…

Here’s his approach:

Here’s Scribd:

Either way works — which one is more effective depends on your objectives but I’m biased toward being ‘social’ and Scribd helps me accomplish that objective nicely. Questions? Feedback? Leave a comment or use the contact page to reach me…

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via blog.hubspot.com. If you’re concerned about Search Engine Optimization [SEO], you’ll want to follow the ‘via’ link to drill down on these findings from HubSpot
Tamar Weinberg and Garrett Camp
Image by Tamar Weinberg via Flickr

Every year, I spend hundreds, perhaps thousands of hours reading articles on Internet Marketing for my annual Best Internet Marketing Posts blog post. The effort to find these posts, read them thoroughly, identify whether they meet certain criteria, and categorize them takes an incredibly huge toll on me, but at the end of the day, I’ve been proud to provide regular content to my readers. Over the last five years, hundreds of URLs have been carefully collected and selected for inclusion in this post.

The posts for the last five years are:

Each year, this post has gotten bigger and better, and for my 30th birthday, I offered 300 great links that can most certainly act as the only internet marketing schooling you’ll ever need.

If Tamar says this is the best, I’m all in!

6 Ways to Optimize Your Blog for Search Engines

a chart to describe the search engine market
Image via Wikipedia

In an earlier article, I talked about the importance of blogging and search engine rankings. However, once you’ve got the blog up and running, the next thing to do is to start optimizing your posts for the search engines. Although search engine optimization (SEO) can be overwhelming to the newcomer, once you understand a few basic concepts, you’ll soon find it’s really not that difficult.

Good SEO copy and a search engine–optimized website accomplish three things:

  1. They’re easy for the search engines to read
  2. They’re easy for the target audience to find
  3. They’re easy for people to read

Everything you do to optimize a post is based around those three basic concepts.

So with that in mind, here are six things you can do to optimize your website or blog posts for the search engines

You can follow the ‘via’ link above to go directly to the source to get the whole story if you’d like to get the 6 ways…

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