“Persistence isn’t using the same tactics over and over. That’s just annoying. Persistence is having the same goal over and over.” Seth Godin
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Persistence…
Are you a ‘friend ho’?
Apparently I am or my college-aged son thinks I am because I’ll friend ANYONE in Facebook! My selectivity actually comes at the list level where I manage all kinds of subgroups. Here are my thoughts on the topic…
Are you master of your own domain?
No, I’m not talking Seinfeld here. ;-) Do you own your internet domain? I thought I did, but when I purchased it, I made a huge mistake — I got it through Google when I set up Google Apps. Don’t get me wrong — I love Google Apps! What I don’t love is what happens when you purchase a domain through Google while signing up for Google Apps…
When you purchase a domain as part of the signup process, Google assigns the domain to one of 7 different partners on an automated basis and it falls into some automated bit bucket. In reality, the process is like the ‘Hotel California‘ — you know, you can check in any time you want but you can never leave. I recently spent the better part of a month trying to get my corporate domain transferred to GoDaddy — after two failed attempts, I finally became master of my domain a week ago today.
How can you avoid this nightmare? By all means use Google Apps, but purchase your domain through your favorite hosting provider where you will have full control over the domain THEN make the necessary changes from there. Me? I prefer GoDaddy although I have tried HostGator and they have a great product too [although they charge too much for their domains, imho]! If you want corporate emails or your own website and this is all Greek to you, then give me a call and I’ll walk you through it — I’ll help you avoid the same mistake I made…
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Blogging for small business owners…
- Image via CrunchBase
I had a conversation last night with a friend and business owner who is struggling to get his mind around blogging and social media. I couldn’t help but think of him when I saw this…
“It’s quite easy for small business owners to become distracted by their day-to-day responsibilities. But in this competitive economy you can’t afford to miss out on the newest business innovations.
That’s why we asked 50 of the top small business bloggers to share their best tips for small business owners. Their response was incredible. While some shared nuggets of wisdom, others gave us actionable tips you can use right away. Here’s your crib sheet to the best business advice the blogosphere has to offer.” 101 Tips From Top 50 Small Business Bloggers | Wise Bread
Personally? I believe that a blog connected to social media is the single most important weapon a business owner or thought leader can have! Everyone has a point of view — that point of view needs to be PUBLIC to have an impact…
Each thoughtful post on your blog is a public demonstration of your thought leadership, personal integrity, humor, and professional insights. Source: HubSpot
The truth is, you don’t have time NOT to blog…
The question is, how to get started. For example, there are over 300 tools for managing your Twitter account. Which one[s] is/are right for you? That’s where having a guide to social media land can help. You can reach me via the contact page — I’ll be happy to talk you through it…
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- The Value of Thought Leadership for Your Business (kylelacy.com)
- 3 Keys to Small Business Marketing Success (marketing.blogtanker.com)
- SBBuzz: Helping Small Biz Get Answers (chelpixie.com)
- Are Social Media Rockstars An Endangered Species? Or The Future of Advertising? (mizzinformation.com)
Welcome…
…to all my new friends from the Green Bay Chamber of Commerce ‘How to be a social media rockstar’ event — it was great to meet you all at St. Norbert yesterday! Your heads are probably all swimming from all the content I crammed into the preso yesterday. Is there anything you’d like me to document? Comment on this post and I’ll do a quick screencast to answer your question if I can…
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- A definition of social media (martinspalette.blogspot.com)
- The compassion of Twitter (directmarketingobservations.com)
- Social Savvy Tip: Your Social Media Profiles (socialsavvyva.com)
Bright, shiny objects! 