I find a lot of helpful infographics. Here’s another one…

Go to the source if you need a bigger version: Flowchart: How to Develop a Social Media Strategy

In Monday’s epic post I mentioned the UM Dartmouth study on the death of blogging. Here’s the response I should have written if I were as smart as Gini Dietrich of Spin Sucks

When I speak to CEO organizations, I typically run through a series of quick slides that show where technology is right at this moment.

For instance: There were 107 trillion emails sent last year, Facebook is at more than 900 million users, Pinterest is closing in on 15 million users, and there are three billion videos streamed on YouTube every day.

I do this to show how many people are using the web, to preempt the “My customer doesn’t use the Internet” conversation (yes, I still hear that).

But the stat I want to talk about today is the number of blogs on the Internet. According to Technorati, there are 158 million blogs floating around, which is partly why I’m so surprised to keep reading that blogging is dead.

I get it. It’s not an easy think to keep up. My guess is many people or companies say, “Let’s start a blog!” and then do nothing with it after a month or two because it’s so labor intense.

So, let’s say for argument’s sake, half of those blogs never see the light of day, either because they’re abandoned or no one reads them because they’re too self-promotional. That leaves us with 79 million blogs, which isn’t a small number.

USA Today reported this morning that more companies are abandoning their blogs in favor of Facebook, Tumblr, and Twitter.

Add to that, the University of Massachusetts Dartmouth released a  study earlier this year that says the percentage of companies that maintain blogs fell to 37% in 2011 from 50% in 2010, based on its survey of 500 fast-growing companies listed by Inc. magazine. Only 23% of Fortune 500 companies maintained a blog in 2011, flat from a year ago after rising for several years.

So, I see. Based on Wall Street and fast-growth companies, blogging is down, and now it’s time to claim the whole blogosphere is dead.

Here’s the thing, though. Those companies aren’t blogging because it’s hard. It’s hard to generate good content even once a week. It’s hard to cultivate a community. It’s hard to grow traffic. It’s a thankless job most days. So people throw something up there that talks about how great the company is, if only to check off “blog today” from their check list.

And the blog fails.” Full story at:  Is Blogging Dead or Are Companies Not Trying Hard Enough? | Spin Sucks

Go to the source if you want the rest of Gini’s perspective…

Thanks, Gini, for connecting the dots in a way that makes sense. Me? I always tell my clients that blogging is one of those things that takes more time than money and the organic Search Engine Optimization [SEO] is better than paying for Search Engine Marketing [SEM]. Gini, however, did a much better job deconstructing the UM Dartmouth study…

Tumblr David Karp is no doubt breathing a huge sigh of relief as I’m officially announcing today I was may have been wrong about Tumblr…

Back in 2009, I was on the right track. I was very into Tumblr and the cool stuff they were doing but along came a bso [a ‘bright shiny object’] in the form of Posterous. I spent a very happy year with Posterous over the course of a 2.5 year period [don’t miss what I just said!]. Recently, I’ve been looking into Tumblr again and wondering why I ever left!

Recent experimentation with Tumblr has left me very impressed — in fact, I think Tumblr is the perfect curation tool for much of the work I do. While I’m still researching Tumblr’s Search Engine Optimization [SEO] benefits, I’m giving an early thumbs up to Tumblr as part of my blogging workflow. Again…

<script type="text/javascript" src="

Mea culpa, mea culpa, mea maxima culpa…

http://storify.com/e1evation/dollar-i-ve-posted-about-tumblr.js”&gt;

[&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;a href=”

Mea culpa, mea culpa, mea maxima culpa…

http://storify.com/e1evation/dollar-i-ve-posted-about-tumblr&#8221; target=”_blank”&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;View the story “!@#$ I’ve posted about Tumblr” on Storify&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/a&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;]&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br /&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;h1&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;!@#$ I’ve posted about Tumblr&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/h1&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;h2&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Mea culpa, mea culpa, mea maxima culpa…&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/h2&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;p&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Storified by Todd Lohenry &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;middot; Fri, Apr 20 2012 15:48:15&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;h1&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Some of my greatest Tumblr hits…&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/h1&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Hmmm. I think I may need to rethink Posterous… | e1evationI’ve been a fan of tumblr for a long time, but the fact that Guy Kawasaki chose Posterous for his ‘Holy Kaw’ blog got me thinking and tes…&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Tumblr Leaves Posterous in the Dust [?!] | e1evationImage via CrunchBase Rising social media rockstar Kelly Neuville of Envano sent me an article from ReadWriteWeb [you can follow the ‘via’…&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;John Mayer, Katy Perry Agree: Tumblr Crushing Posterous | e1evationvia observer.com Hmmm. I’m a massive Posterous fan – it truly has changed my life, my business and my workflow. I do, however, have to do…&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Blogging platform Posterous takes preposterous swipe at Tumblr | e1evationDirect attacks and unprovoked hostility are usually reserved for gossip blogs, not the people who make the platforms that power them. But…&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Tumblr Now Has More Blogs Than WordPress.com | e1evationvia mashable.com What does this mean? Stick around – I’ll be breaking it down for you real soon. You can follow the ‘via’ link above if y…&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;12 Essential News Media Tumblrs You Should Follow | e1evationvia mashable.com The world is all a Twitter about Tumblr, so I just took another look at it to see if there’s something I’m missing. Ther…&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Two tools I ‘fired’ from my blogging workflow in 2011 | e1evationIt’s not me, it’s you…&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;h1&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Things that got me thinking…&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;nbsp;&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/h1&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;undefinedTumblr&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;How Tumblr Helped Put My Site on Top : @ProBlogger http://twy.la/JbTuAIe1evation&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;5 Ways To Use Tumblr To Increase Traffic To Your Website : Innovation :: American Express OPEN Forum http://twy.la/IcRkO3e1evation&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Tumblr Reels in Big Traffic, Now 8x More Page Views Than http://Wordpress.com http://twy.la/HXSIBue1evation&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;How to get Tumblr Traffic http://twy.la/JeSaZ4e1evation&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;undefinedMshcdn&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;

How To Leverage Yourself As An Expert By Using Social Media

How To Leverage Yourself As An Expert By Using Social Media Infographic

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107421-634.jpg…if I won a blogging trip to Australia? What? A blogging trip? Yes! A few weeks ago, I read a post on Darren Rowse’s ProBlogger blog. He shared…

A year ago I was in Queensland for a conference and, sitting at the airport, I had the crazy idea that we should run a ProBlogger Down Under competition. The idea was simple—we run a competition to bring a group of bloggers to Australia to see the Great Barrier Reef and also do a little blogging training. I tweeted the idea and was inundated by people wanting to enter. I also received tweets from some tourism organisations.

To cut a long story short, today I’m ecstatic to announce a competition to bring ten highly creative bloggers from all corners of the globe to Queensland to become Queensland Blogger Correspondents. Lucky winners will not only experience the destination first hand, they will get to blog about it plus become a guest blogger for Tourism Queensland’s own blog later this year.

Source: Win 1 of 10 Trips to The Great Barrier Reef in Queensland Australia #QldBlog : @ProBlogger

Sounds great, I said what do I have to do to win? Darren said…

For your chance to win a spot on this exciting trip we want you to tell us why you would make the ideal Queensland Blogger Correspondent.We will choose ten winners based on how you would cover the experience. How you would get the word out about what you’re doing. What kind of exposure you could bring to the destination. What creative methods you would use to share your story.

via Win 1 of 10 Trips to The Great Barrier Reef in Queensland Australia #QldBlog : @ProBlogger.

The form they gave me doesn’t give me near enough space to tell the story so I thought why not post about it and show by example a little of what I’d actually do?! When I told my wife about the possibility, it was the first time she actually got excited about my blogging – that is until she found out it was not a trip for two!

I’m a guy from a town of 3,500 in rural Wisconsin – I have never been to Australia and as a father of six a trip like this would likely be my only hope! My impressions of Australia – like many Americans of my generation – come from movies like these:

I have been blessed in the past, however, to make 7 international trips to 15 countries – one of them was as a social media correspondent for AGCO covering the 2009 Agritechnica trade show in Hannover, Germany. The Agritechnica content is not available on their site, but while traveling as a social media ‘journalist’, I shot and posted videos like this…

In Hannover, I interviewed company representatives and show attendees using business blogging, Facebook, Twitter, and YouTube to extend the trade show experience to people around the globe using what became my ‘e1evation workflow’ – a toolkit with a repeatable process of finding and sharing great content to drive traffic. The work our team did won the first NAMA award in the social media category…

The work we did at Agritechnica seems pretty ‘run of the mill’ today, but it was quite ground breaking back then. We mastered the logistics of international social media ‘trip coverage’ and set a new standard. As I did in Hannover, I would use each and every tool in my workflow to ferret out stories and capture and produce great content that would drive interest in the trip. I would also benefit from the opportunity to work directly with Darren Rowse — a person whose blogging has directly and indirectly given me many insights over the course of my blogging career. If you doubt just search this blog…

'e1evation workflow'

I think my ignorance of Australia would actually be an asset in this case – I would use it to fuel my curiosity and share what I learn. As a management consultant, I have lots of experience getting up to speed quickly on a subject matter and I’d take on Australia in the same way I did agriculture for AGCO. Among other things I’d…

  • Study for weeks in advance to get a good background on the places I’d be visiting
  • Take pictures and video at every step along the way that would be posted on a timely basis to Flickr and a YouTube channel [rural Wisconsin blogger from the shores of Lake Michigan goes to Great Barrier reef would be an interesting juxtaposition]
  • Share my thoughts via audio and text for my blog daily [which I know from experience is NOT an easy task!]
  • I’d learn from Darren Rowse in the special sessions to be an even better blogger [and photographer] and put my new skills to immediate use…

The end result would be some great content for Tourism Queensland targeted at Americans like me that would drive traffic and interest for years to come. The skills I would gain would benefit my business and my customers as well. I may not be the first choice for a trip like this, but I think I could be the 10th…

Please comment below for the folks at Tourism Queensland and ProBlogger if you think I’d do a good job of getting them the coverage and content they want! Thanks in advance…

I coach a lot of people on how to use WordPress effectively for ‘thought leadership’ marketing. One of the most important things to include in every post is a relevant picture. Why? HubSpot says:

If you’ve ever read a book with a child, you probably know they find pictures more interesting than words; but are adults really that different? I wouldn’t be surprised (or offended!) if you found yourself gravitating more towards the picture in this post than the copy. But images drive more than just attention — they drive engagement. In fact, just one month after introducing timeline for brands, Simply Measured reports that engagement is up 46% percent per post, and visual content (photos and videos) have seen a 65% increase in engagement.

via Why Marketers Should Invest in Visual Content Creation.

Effectively using images in a blog post is an issue however, that separates blogger sheep from goats. In this screencast I focus on a couple of ways bloggers can easily get images into their posts with an emphasis on my favorite blogging tool, Zemanta for both WordPress.com and hosted WordPress…

[View the story “Other ‘images in posts’ screencasts” on Storify]

Other ‘images in posts’ screencasts

Storified by Todd Lohenry · Mon, Apr 16 2012 12:10:24

I love Zemanta!toddlohenry
How I used Zemanta on this posttoddlohenry
Google Reader and Zemantatoddlohenry
Blogging with Internet Explorer and Windows Live Writertoddlohenry
Windows Live Writertoddlohenry
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I’ve officially told over 100 stories with Storify so I guess you can say that I officially love it! Thanks to the guys at Storify — especially Burt and Jeff — who make and support such a great technology. I think the future of blogging looks a lot like Storify…

Here are some of my best Storify screencasts in one handy playlist…

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Getting More Out of Pinterest

Getting More Out of Pinterest [Infographic]

Go to the source if you’d like to read the article…

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Brief History of Instagram | Visual.ly

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Here’s a mindmap and a screencast about my top 3 Twitter tools and the way I use them…

Now, here’s how they all fit together!

My top Twitter screencasts playlist:

Questions? Feedback? btw, here’s a little riff on how to use playlists in case you’re not familiar:

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Twitter, Facebook, LinkedIn And The Social Media Bill Of Rights [INFOGRAPHIC] – AllTwitter

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The first commandment of social media is ‘share, share, share’. A blog should be designed in such a way as to facilitate that sharing, both for the author AND the reader. Here are some practical tips on how I use sharing from my blog to drive traffic and engagement…

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I’m a huge fan of curation as a means of attracting attention to your thought leadership position. Here’s a great perspective from HubSpot on the value of curation done well…

Curated content, or content aggregated from various sources into one comprehensive resource (be it a blog post, an ebook, a presentation, etc.) can be a valuable part of any marketer’s content mix. That said, the process of actually curating it isn’t easy.

There’s a misconception among marketers that curated content is lazy and unoriginal, but we think it’s the complete opposite. It takes time and careful evaluation to create quality curated content, and the result is oftentimes a very valuable piece of content that helps people seeking information on a given topic to cut through the clutter on the web and save time. After all, what’s better than one awesome resource? How about 15 awesome resources? All accessible in one place! There’s a reason art galleries are so popular.

So how can you take advantage of the power of curated content? Here are our top 10 ideas for great curated content.

Source: 10 Great Ideas for Valuable Curated Content

Go to the source if you want the 10 great ideas. Here are some of my greatest posts and screencasts on the topic of how to do it…
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Some of my ‘greatest hits’ on the topic of curation for content marketing…

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Some of my ‘greatest hits’ on the topic of curation for content marketing…

http://storify.com/e1evation/on-curation&#8221; target=”_blank”&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;View the story “On curation…” on &amp;amp;amp;amp;amp;amp;lt;a class=”zem_slink” href=”http://storify.com&#8221; title=”Storify” rel=”homepage” target=”_blank”&amp;amp;amp;amp;amp;amp;gt;Storify&amp;amp;amp;amp;amp;amp;lt;/a&amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/a&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;]

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Selling Through Social Media To Close More Leads « Serve4Impact

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If you want to be a thought leader on the internet, there are only two things you need to do really well…

Assuming that you’re already an expert of some sort — and according to Seth Godin we are ALL experts at something — the two main things you need to do are:

  • Deepen your expertise. In other words, get smarter by effectively managing the content you need to become even more of an expert at what you do…
  • Document your expertise. Simply put, let people know you know what you know…

Deepening and documenting your expertise may actually facilitate thought leadership by using a few “good, fast, and cheap” tools to get you a share of voice which may get you a share of mind which ultimately could get you a share of market…

I expound here:

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As I was eating lunch and reading the news in Feedly, the thought occured to me that I should share this with you!

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Monday is the day I normally post on my most important topic; blogging and content marketing for ‘thought leadership‘ marketing. As I was posting this morning, I thought it might be a good idea to do a screencast on the ‘mechanics’ of curation. You can see that post here…

Doing the screencast, there were so many times I referred to other aspects of curation that I decided to round them all up in the following Storify story so here it is in one place; almost everything I think I know about the artful curation of content using Twitter and Windows Live Writer along with a host of other tools…

<script src="

Every screencast I’ve ever done on the mechanics of curation!

Every screencast I’ve ever done on the mechanics of curation!

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Every screencast I’ve ever done on the mechanics of curation!

Every screencast I’ve ever done on the mechanics of curation!

http://storify.com/e1evation/almost-everything-i-think-i-know-about-the-mechan&#8221; target=”_blank”>View the story “[Almost] everything I think I know about the mechanics of curation” on Storify][<a href="

Every screencast I’ve ever done on the mechanics of curation!

Every screencast I’ve ever done on the mechanics of curation!

http://storify.com/e1evation/almost-everything-i-think-i-know-about-the-mechan&#8221; target=”_blank”>Here’s a link to the Storify story in case it doesn’t display properly!]

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Chris Brogan by Becky Johns

Chris Brogan starts the week with a very zen-like perspective on social media…

A lot of what we do in social networks certainly seems busy and active. We tweet. We share. We pass on articles (sometimes because we’ve been asked/begged/pleaded with to share them). We skim a lot. We glance over a post or concept and pass it on without adding much except for that valuable pass-through.

Agencies and other organizations quite often pat their clients on the back and say, “Wow! Look at that! Your article got 1000 retweets and 2900 likes!” The company owner then smiles politely back and asks, “And that gives me….”

We can surely look very busy, doing all this social media work. But that’s not the real work.

The real work is earning a valuable share from a trusted resource to a network of thoughtful and potentially like-minded individuals.

Seek those opportunities for business, and not the blind retweets and busy-ness that can otherwise glitter just as brightly.

Source: The Opportunity for Business

Sure, I could have just retweeted this but it’s such a good thought to start the week I wanted to do a little more! It’s a good reminder to be intentional about sharing and curation this week. Go to the source if you’d like the rest of his perspective…

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