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: Image by Oversocialized via Flickr

Your Sunday morning collection of profound stuff to think about all day long. The big buzz this week WAS Buzz and the ancillary issues it raises…

“I’m having a hard time deciding whom to follow on which network with duplicate shares everywhere. The problem is compounded further by folks who auto-share from one network to another. There is no value in following people who share the same thing on Reader, Buzz, Twitter, Facebook, and so on. Duplication simply amplifies noise and reduces signal.

This is a real problem with social media today. Everyone wants maximum likes, shares, retweets on each and every thing they share. Their hope, understandably, is that each morsel they throw into social media becomes a feast on which everyone will drool.

Well, count me out. If someone is auto-feeding the same thing on all networks, it doesn’t add any value to me to follow them on all networks. Especially if they are not engaging in conversation where their content is landing.” Source: Google Buzz + Reader + Twitter + Facebook = Noise by @ScepticGeek

On to Gina Trapani on adding social media to your already hectic life…

“When you’re active on the Web, keeping up with all your online accounts can feel like a full-time job. You want your high school friends to find you on Facebook, your co-workers to follow you on Twitter, and business associates to find you on LinkedIn. But there are only so many hours in the day, and too many Web sites to check in and update. The good news is that you don’t have to hire a personal assistant to update all your profiles. With the right strategy, you can manage multiple accounts with minimal effort. Here’s how.” Source: Work Smart: Mastering Your Social Media Life | Fast Company

You’ll have to go to the source to read Gina’s thoughts. If you’re still confused, contact me; imho, few people know more about seamlessly integrating social media into your already hectic life than I do… Continue reading “Ponder this 2/14/2010” →

: Cover via Amazon

Here’s an interesting find from Mitch Joel…

“About a year ago, famed Marketing professor, Ken Wong, spoke at a private dinner event. During his talk, he pushed for Marketers to really take a serious look at the many Digital Marketing opportunities, but then cautioned the Digital Marketers in the audience that there won’t ever be any kind of true groundswell unless we provide the masses with real business case studies with defined metrics that truly demonstrate success. Essentially, most businesses will not be cutting edge or bleeding edge, and they probably won’t even be fast-followers. More than likely, they’re looking for those who have walked down the path before them and would like to read and better understand the process, the challenges and the final metrics.” Source: Proving Social Media Works | Six Pixels of Separation – Marketing and Communications Blog – By Mitch Joel at Twist Image

Joel continues…

“Tod Maffin is widely respected entrepreneur, radio guy (and Podcaster) who is always highly engaged in the Digital Marketing spheres (he’s also an author and speaker). He just launched his latest project, Case Studies Online – Proven Social Media Tactics For Assured ROI, and it’s pretty amazing. The database currently stores almost 300 Social Media – Digital Marketing case studies that can be searched and viewed by demographics, specific industries, types of organizations, regions and even specific tactics. So, you can look for Social Media case studies that involved moms for the automotive industry using a Facebook Fan Page, and voila! Pushing it further, you can even refine that search criteria more.” Source: Proving Social Media Works | Six Pixels of Separation – Marketing and Communications Blog – By Mitch Joel at Twist Image

Here’s a video that explains the concept…

httpv://www.youtube.com/watch?v=ea-stSxKySU&feature=player_embedded

Still not using social media because you’re not sure it works? You can find casestudiesonline here. You just lost your last excuse… ;-)

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