Has Twitter Has Killed RSS Readers? Traffic To Google Reader Down 27% Since Last Year

RSS readers, the wave of the future a few years ago, are now basically toast, thanks largely (we think) to Twitter, Facebook, and other forms of social media (especially Twitter).

RSS readers were unlikely to go truly mainstream anyway, because they’re too complicated for mass-market consumers.  And now much of the early adopter market that was addicted to them a few years ago has since moved on to Twitter, et al.

Some folks report that they use their RSS readers even MORE in the age of Twitter, because the jumbled 140 character thing is just too shallow and chaotic. Others actually read Twitter via RSS readers.

But, personally, I never use RSS readers anymore–in part because of Twitter and in part because we’ve built a more convenient way to follow the news right into the site.

And based on the traffic trends to the leading RSS readers, it appears many folks are doing the same.  As Joseph Tartakoff of paidcontent notes, Bloglines was shut down this week, and traffic to the grand-daddy of RSS readers, Google Reader, is down 27% year over year.

I conclude the answer is a resounding NO and that Google Reader is the best way to manage Twitter but most people haven’t gone beyond the surface yet. Comment, call or use the contact form to discuss how this applies to your business…

Tailored communities give Intel a social-media boost

Why has Intel made such a point to engage across various social-media platforms?

You go where your customers are. We have a pretty robust presence on Facebook, Twitter and YouTube. On those platforms we are reaching consumers of all varieties (enthusiasts, gamers, media experts, etc.) We have consistent presence on LinkedIn where we are reaching our business audiences. Our forums and communities on Intel.com are where our developers and IT audiences are highly engaged. And we are always monitoring to see where our audiences are using listening tools and monitoring conversations. Listening helps us know where our presence will have the most value-add to our customers and allow for a true two-way dialog. We are also consistently paying close attention to new trends and exploring the potential of other platforms.

You can follow the ‘via’ link above to go to the source and read the rest of the article if you’re interested…

Google Reader: my new best friend

I can’t believe it took me so long to figure out Reader. I’m one of those computer-obsessed people who is game to experiment with any decent looking software, online time-saving programs or social networking sites. I try to stay updated on the latest trends in the computing business, not because I want to write about it, but because I want to play with it.

I have a blind spot for Google related stuff, though. Mainly because I have this idea that G has no respect for privacy. I don’t feel safe with the Big G. Gmail compounds the situation because you can’t delete emails. Why does Google want us to hold on to old stuff? Haven’t they heard of purging?

Anyway. I’ve been working on deleting emails from my other email account. With over 7,000 unread emails piled up over the last year (gulp), it was time for drastic action. Granted that a lot (ok, most) of those emails didn’t need any action from me. Blog announcements, yahoo group notifications, RSS feeds that I just didn’t have time to scroll through, leave alone delete.

So, in a recent fit of cleaning up, I turned to Reader. Shifted a few subscriptions from email to RSS, added a whole lot of new feeds and spent some time putting those shiny new items into shiny new folders.

Boy, do I have a lot more free time now! (Just kidding. You do know that a mum of an 18 month old can’t really have above said free time.)

Reader has simplified my life, though. I can take a quick glance at new items that have come in without having to open and read each one. You have no idea how liberating this is! I am able to stay in touch with the outside world so much quicker now. Not only that, I’m constantly adding new blogs and feeds in my area of interest.  It’s so easy. Why didn’t I do this before?! (Oh, yes. See second para…)

Another smart Google Reader user! What’s holding you back?

5 Huge Trends in Social Media Right Now

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Top 5 Mobile Commerce Trends for 2010

5 Social Media Trends to Watch Right Now

Fourth of July By The Numbers

Larry King Live Ends, the Web Reacts

I Tweet Therefore I Am

The fascination with Twitter has less to do with the number of users and everything to do with the ability to observe and study a notable online community of passionate short-form content creators and consumers. This is of course, not just any online community. Twitter is quickly becoming the lens into all that moves us as individuals and also as a global society.

Twitter’s simplicity is part of its brilliance. The ability to interpret, analyze and in turn, predict behavior, currently sets it apart from most other social networks. Twitter has become a human seismograph,  measuring and broadcasting the pulse of not just the Web, but also world and local events. News no longer breaks, it Tweets. And if you’re plugged-in to the human seismograph, you are part of a movement, one that defines trends and distributes information before the rest of the reverberations are felt across the rest of the world. You become part of the new information system.

In many ways, Twitter’s openness creates a new genre of digital anthropologists, sociologists and ethnographers.  Twitter users reveal the state of all things captivating attention and inspiring action, all in real-time. As new found social scientists, we learn everything. Most notably, we can pinpoint how Twitter, as well as Facebook, is transforming popular culture and the behavior that defines it.

Posted via web from e1evation, llc

Migrate Delicious links to Google bookmarks

Del.icio.us is arguably the most popular online bookmarking service around, and also doubles up as a social media website to provide traffic to websites. Del.icio.us is owned by Yahoo.

However, with the recent attempts of Microsoft to take-over Yahoo, your bookmarks may not be as safe as you believe. Many have raised their concerns about the future of their Flickr images and Del.icio.us links if and when Microsoft acquires Yahoo. (Note that as of writing this post, Microsoft has officially withdrawn their bid for Yahoo, but most experts suggest that it is only to drag down Yahoo’s stock prices before attempting a hostile takeover; also, some investors of Yahoo are pressuring Yahoo board to go back to negotiations).

Google Bookmarks is a lesser known bookmarking service. With Google being the internet giant that it is, chances of a collapse is minimal. Just about everyone and their aunt has a Gmail account, so you already have the account required to start using Google Bookmarks. As regards privacy of your bookmarks, Google already knows your contacts, search history, browsing history and trends (unless you keep away from Google completely) – keeping your bookmarks away will not make you any more secure.

Another advantage of moving to Google Bookmarks is that you can search them more efficiently, including lables and utilize Google’s superior search technology.

Posted via web from e1evation, llc

Here’s how to leverage technology at little or no cost

In the old days, newspapers printed what they considered news and we took what they gave us. Now, you can create your own “channel” of news and selected topics of interest. Using Google Reader, you choose the content you want to read every day and Google Reader will pull it all together for you into one convenient stream of info. You are in the driver’s seat. Google does all the work for you. Free. You will need to stay on top of market trends so you can make blog posts and interact with others.

Posted via web from Inside Google Reader

Top 10 Twitter Trends This Week

Keep ‘Em Coming Back

Sure you want to grow your business, increase your fans, introduce new products and services, go boldly where no small business has gone before. But let’s not forget the importance of those customers you already have. Remember, keeping them happy and coming back for more will always be easier and less expensive than bringing in new customers or creating new products and facets to your existing business. Here then for the May 7, 2010 Small Business Trends roundup is more about keeping your customers coming back along with other tips and news important to you, the small business owner.

Posted via web from e1evation, llc

An army of likable objects: The new Facebook marketing strategy

Since the fan Page was introduced in 2007, marketers on Facebook have been clamoring for fans. Campaigns to drive fan acquisition have ranged from contests to virtual gifts, all in the name of gathering an audience to support future marketing efforts.

StepChange, a leading developer of Facebook campaigns, says that once the brands they work have a good fan base, they shift to fan activation campaigns where the name of the game is to get audience participation. A few leading brands were graduating beyond activation into programs designed to monetized their most active fans. Then, Facebook deprecated fans and renamed them likers, which changed everything.

Posted via web from e1evation, llc

Ten Best Practices of Online Engagement

Congratulations!  You have entered the world of social media and are actively listening, monitoring, reading, and dipping your toes into engaging in conversations. You are monitoring social media mentions and measuring sentiment of yourself and your competitors. Moreover,  you are tracking larger industry trends, trying to understand what customers want, and listening for purchase intent. But as you know, listening is only the beginning stage of what you should be doing as part of your social media approach; engagement will make or break your efforts – after all, if no one talks to you online, the whole thing is a failed attempt. If you know what to listen for and how to separate signal from noise, it should propel you towards action and engagement the right way. If social media is a blend of art and science, engagement is definitely the art of it. If you approach it in a heavy-handed or inauthentic way, you may scare people off and mar your reputation. All too often we see companies and brands use these “new media” channels with “old media” mentality: in a race to amass the most Twitter followers regardless of their engagement with the brand, or broadcasting a message one-way instead of a two-way conversation. Here is a quick list of Do’s and Don’ts to help guide your engagement efforts. Below are items 1-5 of my top 10 practices.

Posted via web from e1evation, llc

Top 10 Twitter Trends This Week [CHART]

Follow the ‘via’ link for more…

Posted via web from e1evation, llc

Google Apps. Again.


Image via Wikipedia

Matt Silverman of Mashable does a much better job of explaining what I’ve been trying to tell you for years…

“Google Apps for business has a number of benefits over traditional business IT and desktop software. Using the full suite essentially places all of your data and entire workflow in the cloud, meaning you can access it all anywhere, any time, from any Internet connection.

At $50 per year per user, the fully integrated apps system is certainly cost-effective, and even adding the free versions of Gmail (Gmail), Calendar (Calendar Tweet), and Google Docs (Google Docs) into your workflow can keep your employees coordinated.

For more casual users, or even those who might not be acquainted with Google Apps, here’s a guide to how the software can benefit your small business.” Source: The Small Business Guide to Google Apps

Please go the source for his excellent overview…

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Top 10 passwords you should never use

For most people who experience a password hacker in real life, they find out too late that using a strong password is important.  Like the kid who think he is invincible and jumps off the roof because he doesn’t believe in gravity, having your website, Facebook account, or your system’s server hacked into is a lot like the ground smacking you in the face.  Gravity does exist and so do bad people who would love to gain access to your life and wreck havoc.

According to a report, most users still haven’t answered the call by security experts to implement more robust passwords. In fact, in a list of the most easy to hack passwords, simply typing ‘123456’ took a truly forgettable top prize.

Security firm Imperva recently released its list of the passwords most likely to be hacked based on 32 million instances of successful hacking. Imperva named their report “Consumer Password Worst Practices,” and some of the entries near the top are truly simple and could lead to theft or identity fraud.

Top 10 Worst Passwords
The following is a list of the most predictable passwords, and should not be used under any circumstances (Source: pcworld.com):

123456
12345
123456789
Password
iloveyou
princess
rockyou
1234567
12345678
abc123

Hopefully you don’t see your current password on the list, but if you do or don’t, it doesn’t really matter.  Most people have a simple enough password that it could be hacked by someone who knows what they are doing.  Even if you have a better than average password, you may be like the millions who a. never use it or b. use it for every account they own.  After all, who wants to remember all those passwords!

We’ve all received those Phishing emails from people trying to gain access to your various accounts, right?  Facebook, MySpace, Banks, and Twitter.  Well, if you fall for one of those emails and they figure out one password, they then check to see if you’re using the same password on the other sites too.

If you are using social media, most of your other accounts are visible to everyone so they can connect with you and that makes you vulnerable to getting hacked.

How to Strengthen Your Passwords
Other key findings in the report: it seems that almost 1 in 3 users choose passwords comprised of six or fewer characters; more than half use passwords based on only alpha-numeric characters; and almost 50 per cent used variations on their name, popular slang terms, or simple strings of consecutive characters from the average QWERTY keyboard — such as ‘asdfg’.

Imperva has made several obvious recommendations, suggesting most users adopt passwords with at least eight characters and to mix those characters between upper and lower case letters, numbers, and symbols. Passwords should be simple enough that they won’t be too easily forgotten, but the idea is to make cracking the code virtually impossible for either an unknown or known hacker.

About this article: Dennis Faas is the CEO and Chief editor of Infopackets.com: a daily, digital publication dedicated to MS Windows, computing, technology trends and solutions to real life computing issues: all written in simple English. Subscription to Infopackets Windows Newsletter is free. Visit us today! http://www.infopackets.com

So, how do you create a password that is easy to remember, unique for each account, and extremely difficult to hack?  I want to give you the answer! Leave a comment on this post and let me know what you think.  I’ll post the answer to the question soon.

Kirk Anderson
Guest Contributor

Kirk is owner of Interactive Business Solutions, a Business and Marketing Development Consulting company in Northwestern Wisconsin.  He works with small and medium size businesses to to implement technology solutions that help a business become more productive and profitable.  Interactive123.com

7 social media tools for the news media

If I were a news media journalist what social media tools would I use to make my job easier? I attended a social media panel this morning hosted by news media journalists moving into the social media space and it made me think a lot about what tools I would use if I were in their shoes. Here’s what comes to mind…

First of all, I’d act like an editor and treat the millions of content creators on the internet as my personal little cub reporters. I’d harvest their content and build my stories using the following tools:

When it came to sharing the stuff I’d found, I’d use Shareaholic and some combination of the following tools to promote my reporting:

btw, I cheated on the first line — there are really nine tools in this post, but Google Reader + Google Alerts + Feedly all act as one unit to deliver a ‘virtual newspaper’ or magazine jam packed with valuable source content. Socialmention and Tweetmeme are good for ‘taking the pulse’ of a topic. The other tools depend on what type of tools are use for promoting content that’s been posted online. It kind of assumes the media outlet has a YouTube channel, etc., but that may be a pretty big assumption. Personally, I think the combination of Shareaholic + Posterous is the killer combination for promotion. Learn these two tools and you’ll be able to grab content FROM anywhere and post it TO anywhere so easily that you’ll be able add all those additional posting responsibilities without breaking a sweat!

If this list seems daunting or the post has you scratching your head, comment, call or contact and I’ll break it down for you. Happy deadlines!

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No surprise here!

Image representing Android as depicted in Crun...
Image via CrunchBase

Apple is dominating the smartphone market and Google is giving them a run for the money with the Android OS…

“comScore has released a report on the state of the US mobile market from September to December 2009, and it shows that the recently established trends of Android and iPhone growth don’t show signs of ceasing.

In December 2009 RIM was still the leading mobile smartphone operating system in the U.S., with 41.6% market share, a slight drop from 42.6% from September 2009. Apple has risen from 24.1% to 25.3% in that same period, and Google (Google), although still in the fifth place, has doubled its market share – from 2.5% to 5.2%.” Source: Apple Grabs 25% of the Smartphone Market, Android Doubles Market Share

The big losers? Blackberry [RIM], Microsoft and Palm…

Smartphones are an important technology tool for thinkers and thought leaders; picking one that works with your online world is important! More than just a flashy accessory, smartphones can be a key component of an overall communication strategy. Comment, call or contact me to talk about what this means to you and your business…

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