Time for a course correction? Updated 12/13/2012

Here’s another post in an infrequent series that I do to give back to the WordPress.com community

A famous comment usually attributed to Lord Leverhulme goes: “I know that half of my advertising budget is wasted, but I’m not sure which half”. The same is true of your blogging and social media time! How can you tell if you’re on track? Which 50% is working? What can you do if you’re off course? Well, the simplest way may be to check your WordPress.com stats for the past year and see what links people are actually clicking on…

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Click to enlarge…

…then give them more of what they like and less of what they don’t! @jonswanson reminded me that reviewing your mosts popular posts and doing more like them is a good review do to as well!

12-13-2012 6-26-13 AM

Another interesting way is to add twitter tool Twylah to your mix. Twylah brings your brand message into focus, extends the life of your tweets, and helps you get discovered beyond Twitter. Twitter you say? I don’t even use that! Well, you might want to start! I use the sharing feature in the WordPress settings to send every WordPress post to Twitter as a way of amplifying my posts. I also use Twitter to share articles that I don’t feel like sharing on the blog. Together — my blog posts and my tweets — create what I call a lifestream and Twylah is the place where I put that lifestream. Twylah automagically organizes my lifestream by topic and gives me a pretty good indication of how the internet views my lifestream. If the topics are way off, it might be time for a course correction! If the topics look like who you want to be known as, then Twylah provides that validation as well…

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Another reason why I love Twylah in closing is that I can host Twylah on my domain so that I can effectively add Twylah to my WordPress.com blog and get Search Engine Optimization [SEO] benefits from my tweets as well. Oh, and did I mention that Twylah is free?

Blogging in the WordPress.com community is fun, but if you actually want to be recognized as an authority in an area and get found when people are looking for you, these two tools may be all you need to amp your internet presence! Oh, and by the way if you’re looking for WordPress.com or ‘thought leadership’ marketing coaching, you can stop by my business site at http://e1evation.com/services/

5 Things You Should Never, Ever Share On Twitter

Image representing Twitter as depicted in Crun...

 

Ponder this:

 

Twitter is a network that praises transparency. If you’re honest about who you are, you can’t go wrong in your tweets, right?

Well, there’s honest as in “I made a mistake and now I’m owning up to it”, but there’s also honest as in “here is all my personal info, do with it what you will”. In your path to honesty and transparency online, here are 5 things you should never, ever share.

Source: 5 Things You Should Never, Ever Share On Twitter – AllTwitter

 

The best of @toddlohenry for 8/19/2012

  1. CLICK HERE for more life, love, friendship and inspiring quotes!
    Sun, Aug 19 2012 01:45:30
  2. “When I admire the wonder of a sunset or the beauty of the moon my soul expands in worship of the Creator.”Mahatma Gandhi
    Sat, Aug 18 2012 06:12:01
  3. CLICK HERE for more life, love, friendship and inspiring quotes!
    Sat, Aug 18 2012 13:24:06
  4. “There are always flowers for those who want to see them.”Henri Matisse
    Sun, Aug 19 2012 00:14:56
  5. The one person who most blocks you from a full, happy, and successful life is you. Yes, you yourself! He is therefore wise who makes himself an asset. We can be our own worst enemy or best friend. We can be a source of trouble or a cure for trouble. So if we feel empty, as many do, start getting free from yourself as a first step to vibrant living. Start by getting out of yourself. This method may be as simple as helping the next person you encounter. – Norman Vincent Peale, The Power of Positive Living
  6. “On the still calm waters of surrender, the reflections of clarity appear.” Bryant McGill
    Fri, Aug 17 2012 23:37:36
  7. Hut built over 5 years with salvaged materials, overlooking Lake Bonney in the southeast of South Australia. Submitted by Hugh Altschwager.
    Fri, Aug 17 2012 23:37:44
  8. “To move forward simply set your intentions, be grateful for what you have, be open to what is possible, and the rest just happens as a beautiful and effortless flow.” Bryant McGill
    Fri, Aug 17 2012 18:45:50

There are thousands and thousands of Twitter tools and choosing the ones that support your business objectives can be a challenge. Here are the best I have found for the ‘e1evation workflow’ creation and curation process along with my top 10 tactical Twitter videos…

There are thousands and thousands of Twitter tools and choosing the ones that support your business objectives can be a challenge. Here are the best I have found for the ‘e1evation workflow’ creation and curation process along with my top 10 tactical Twitter videos…

http://storify.com/e1evation/my-top-twitter-tools

Questions? Feedback? Comment, call or ‘connect’ so we can talk about how this applies to you and your organization…

Here’s a mindmap and a screencast about my top 3 Twitter tools and the way I use them…

Now, here’s how they all fit together!

http://youtu.be/3R1M5GuXAlQ

My top Twitter screencasts playlist:

Questions? Feedback? btw, here’s a little riff on how to use playlists in case you’re not familiar:

http://youtu.be/EooezvT04vg

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