Trade fair – Bright, shiny objects!

…through our partnership with AGCO around ‘socializing’ — using social media to cover — trade shows. Here are some interesting thoughts from Kipp Bodnar on the topic…

“Almost every B2B company invests part of its marketing budget in trade shows. It is one tried and true method of lead generation. The problem with trade shows is that they aren’t cheap, and they are a big line item on the marketing budget. So if your company is making the investment, then it should do everything it can to squeeze out every last drop of value. This need for value, combined with cut travel budgets across all industries, means that the solution to this problem is social media.” Source: 5 Ways To Make Your B2B Trade Show Social | Social Media B2B

Go to the source for the rest of the article. Questions? Feedback? Leave a comment or use the contact page to reach me…

…[and you won’t ;-)] in the beginning of November covering the Agritechnica trade show for my client AGCO…

“This biannual fair is considered the world’s largest and leading trade fair in the field of agricultural machinery. It is a rather specialised fair in terms of products, visitors and exhibitors. Over the past 10 years, Agritechnica has been growing rapidly, doubling its number of exhibitors. In 2007, 1,268 companies exhibited their products, of which 920 where from outside Germany. Over 340,000 visitors visited the fair, some 71,500 from outside Germany.” Source: AGRITECHNICA 2009 | CBI

The bright folks at AGCO are using social media as a breakout strategy to connect with customers. If you want to track our preparation and progress from the very beginning to the end of the show, you can do it here…

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