Taking your expertise for granted

: Image via Wikipedia

This post from Darren Rowse has me thinking about myself and the people in my trusted network…

“I recently was chatting with a new blogger and they made the comment that after 3 weeks of blogging that they’d run out of things to write about. They had written 10 posts so far but felt that they’d nothing else to share of value on the topic.

What surprised me about their comments was that the blogger was actually a seasoned pro in their niche. They were new to blogging about their topic but they’d been working in their industry for 25 years and were seen as an expert in their field…. yet they didn’t feel like they had anything to say about the topic!

I dug a little deeper and it turned out that the reason for their issue was not that they didn’t have much to write about – but that they were taking for granted the level of knowledge that they actually had. Much of what they’d learned over the years was now so basic to them that they didn’t realise how valuable it was for someone at a lower level of expertise.” Source: What Are You Taking For Granted That Might Be Useful to Others?

Are you one of those that doesn’t appreciate the fact that she’s an expert? Well — you’re wrong! You don’t get to this point in life without having gained expertise at something. Your expertise might only be interesting to 100 people on the planet, but by blogging, you’ll find them. Or more likely they’ll find you…

Having taught classes before on ‘finding your gift’, the one thing I’ve learned is that the more you exercise your ‘gift’, the more it feels like breathing. In other words, it becomes so natural that it’s just a part of you. And who would be interested in little old you?

Well? Your wrong. You’re an expert and your point of view is interesting to other people who aren’t as far along their path. Or who are. Or who are ahead of you. Here’s a dirty little secret; there are no experts. The body of knowledge is expanding so fast that no one can master it all. Your point of view is a valuable part of the puzzle but no one will ever know it unless you make your point of view public; searchable, findable and knowable!

How do you get started? I’ve researched all the tools and I haven’t found anything easier or more powerful than Posterous and the Posterous bookmarklet. Your expertise can turn you into a thought leader if you’ll only publish and promote your work! Comment, call or contact me to discuss how this applies to your business if I didn’t make myself clear…

how to start blogging (yearn2blog.com)
5 Things True Social Media Experts Do Online (techipedia.com)

February 27, 2010 1

Google Living Stories

: Image by wallyg via Flickr

Google is like the Lucy van Pelt of media. She is quoted as saying “I’m torn between the desire to create and the desire to destroy.”…

“Today, a new Google project popped up in Google Labs (Google Labs) that is a unique extension of this effort. It’s called Living Stories, and its goal is to provide a new and efficient way to read news coverage on breaking stories from one location. Oh, and it’s enlisted The New York Times and the Washington Post for help.” Source: Google and Top Newspapers Experiment with a New Way to Deliver the News

httpv://www.youtube.com/watch?v=1ZhCY9FF608

Another tool I’d be checking out if I were a news anchor!

February 18, 2010 0

Afraid of making mistakes online?

Get over it!

“Risk aversion is the number one reason that people and organizations fail to tap the full power of social media. People often tell me that they can’t afford to make a mistake online, because any error will be just one Google search away for anyone to see, forever.

Unless you’re prepared to risk the occasional mistake, however, you’ll never do anything interesting enough to earn real attention or foster real conversation. Even more crucially, you’ll never develop the social media fluency that comes from making, and then learning from, your own mistakes.

Of course, it’s hard to embrace the upside of online mistakes in a culture that avoids admitting failure, on- or offline. So let me do my part to chip away at the fear of failure by sharing four of my own cringeworthy social media moments. Here they are.” Learning from My Online Mistakes – The Conversation – Harvard Business Review

If you’d like to read more about Alexandra Samuel’s online boo boo’s go to the source — if you’d like to make some of your own, contact me! I can help you get over it… ;-)

January 22, 2010 0

Lessons learned from 2009

Here’a a great post from Holly Green…

“2009 has come and gone, and many of us are taking a huge sigh of relief. Going through one of the worst recessions in U.S. history will certainly take the wind out of your sails. But we appear to have weathered the worst of the storm. And while the economy might not rebound with the speed and vigor we would like, it at least appears to be heading in the right direction again.

So what did we learn from the trials and tribulations of the past year? And how can we apply those lessons going forward? Here are 10 things I believe that leaders need to do differently to position their businesses for success in 2010.” Source: Blogging Innovation: 10 Lessons Learned from 2009 – Innovation blog articles, videos, and insights

Go to the source to read her ten lessons. My favorite?

“Get used to the likelihood there will be no normal anymore. The old business world that most of us knew and loved went away with the recession, and it’s not coming back. To adapt to today’s business realities, question all your beliefs and assumptions, get comfortable with uncertainty, and adjust your expectations. For most, the new ‘normal’ will be slow and sustained growth rather than a hockey-stick curve and it will continue to surprise us.” Source: Blogging Innovation: 10 Lessons Learned from 2009 – Innovation blog articles, videos, and insights

Which one is yours?

January 8, 2010 0

Google privacy

Oxymoron or? Digg users voted on the top ten questions to ask Marissa Mayer, Google VP of Search and User Experience. Kevin Rose, founder of Digg, has the interview. Long, but worthwhile — especially if you’re a fan of Google…

httpv://www.youtube.com/watch?v=Z6bFyVGvg28&feature=player_embedded

December 7, 2009 0

I’m working on a project…

…to put my business online using only tools that are freely available from Google. The purpose of the exercise is to ‘eat my own dog food’ so to speak and thereby demonstrate that it’s possible for any entrepreneur, SMB, volunteer group, etc. to have a robust web presence and take advantage of these tools for their own purposes. Sign up for updates in the Feedblitz box in the right hand column and track my progress…

Update, November 9: I ultimately had to pass on this project in favor of adding WordPress and a few other tools to the mix. Since the time of this original post, I’ve learned 10x more about ‘good, fast and cheap’ tools to put your business on the internet. Questions? Feedback? Comment, call or write!

November 4, 2009 0

Separate your email from your to-do’s

“Your boss needs the updated PowerPoint presentation file by Tuesday. Your spouse wants to know how many vacation days you’ve got left this year. Your co-worker needs your office pool picks. Everyone gets task requests via email all day long, and it’s so easy to let these messages slip through the cracks. Whether your inbox is stuffed with two-year-old fwd’d kitten photos from Aunt Edna, or if you empty it every day and diligently file away actionable email to a ‘TO-DO’ folder – it’s still not easy to track the messages you’ve actually got to DO something about using email.” Click here to read more…

Update: I use ‘Remember the Milk [RTM]’ — the powerful todo manager with the goofy name — to manage my todos and one of the reasons why is that my todo list has an email address and if a task comes to me in email, I can forward it to that special address and the email will be added to my todos as a task and the body of the email will be converted to a note so I know what the task is about. RTM also has a great web interface, BlackBerry and iPhone apps, and interfaces with Jott! All huge reasons why YOU should use this external todo manager as well!