More ideas for my WordPress.com blogging friends…

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Out of ideas for your blog posts? Make them come to you using Google Alerts!

Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your queries. Google Alerts – Monitor the Web for interesting new content

You’ll find a fine list of Google Alerts tutorials here

If you really want to take it up a notch, learn how to use Google Reader to create a virtual newspaper to track the sites and searches that interest you. I’ve written a free ebook on the topic of ‘personal news aggregation’ or ‘How to create your own personal news agency’. It’s free for registering at http://e1evation.com/pna/. Oh, and I started a new category called ‘blogging tips’ for you. If you want more, come follow me at http://e1evation.com

Questions? Feedback? Get on it! :-D

As I was eating lunch and reading the news in Feedly, the thought occured to me that I should share this with you!

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Monday is the day I normally post on my most important topic; blogging and content marketing for ‘thought leadership‘ marketing. As I was posting this morning, I thought it might be a good idea to do a screencast on the ‘mechanics’ of curation. You can see that post here…

Doing the screencast, there were so many times I referred to other aspects of curation that I decided to round them all up in the following Storify story so here it is in one place; almost everything I think I know about the artful curation of content using Twitter and Windows Live Writer along with a host of other tools…

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Every screencast I’ve ever done on the mechanics of curation!

Every screencast I’ve ever done on the mechanics of curation!

http://storify.com/e1evation/almost-everything-i-think-i-know-about-the-mechan.js”>%5B<a href="

Every screencast I’ve ever done on the mechanics of curation!

Every screencast I’ve ever done on the mechanics of curation!

http://storify.com/e1evation/almost-everything-i-think-i-know-about-the-mechan&#8221; target=”_blank”>View the story “[Almost] everything I think I know about the mechanics of curation” on Storify][<a href="

Every screencast I’ve ever done on the mechanics of curation!

Every screencast I’ve ever done on the mechanics of curation!

http://storify.com/e1evation/almost-everything-i-think-i-know-about-the-mechan&#8221; target=”_blank”>Here’s a link to the Storify story in case it doesn’t display properly!]

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Dana VanDen Heuvel, 'thought leadership' marketing…or how to be a thought leader in your industry without breaking the bank! Prepare yourself — I’ve been thinking about this one all weekend…

I had a chance to have lunch last week with Dana VanDen Heuvel, an internationally known ‘thought leadership‘ marketing expert who happens to live in nearby Green Bay. Dana and I travel in similar circles although his focus is more on strategy while mine is more on the mechanics of thought leadership marketing. Back in November I was trying to get my mind around content marketing and thought leadership and I asked Dana whether or not the two were synonymous. Either he didn’t have time to answer my question or you wanted me to figure it out on my own; in either case eventually I concluded that content marketing is a means toward thought leadership but the two are not the same. You can use content marketing to create share of voice on the internet but it’s the quality of your ideas that determine whether or not you ultimately become a leader by getting share of mind and share of market.

To me, thought leadership is the process of becoming and being known as the expert. In my oversimplified view of things that requires two activities; you have to deepen your expertise and detail your expertise or, get smarter and show people you’re getting smarter. IF you do that well they may actually follow your ideas…

Are you a wannabe thought leader? You can test the waters in this area for $17 per year using WordPress.com as your thought leadership marketing hub. The $17 will buy you a domain and the ability to map that domain to your free WordPress site. Then, all you gotta do is publish something…

Deepening your expertise

In in order to deepen your expertise I think there are three things you need to do

  • Use Gmail to manage your just-in-time information
  • Use Google reader to manager just-in-case information
  • Use Gist to track other thought leaders

Detailing your expertise

In order to demonstrate to people that you are an expert

  • Either create or curate your ideas in WordPress.com
  • Share the content you create or curate on Facebook, Google+, LinkedIn, Twitter, Paper.li, Twylah and MailChimp
  • Engage in conversations using HootSuite and/or NutshellMail

David Kanigan of davidkanigan.com is an example of someone who had done exactly what I recommended on his WordPress.com blog…

New to blogging — only 6 months in — and he is already rocking his site! His Alexa rank is currently 61,500 in the US — testimony to both the power of WordPress.com and his frequent posting [too bad that due to his work in the financial industry he can’t engage in business blogging]…

You could be a David, too, and take on the Goliath’s in your industry using the tools and tactics I mentioned above. Here are links to every tool and a few more…

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imho, here are the best tools for content management and marketing for thought leadership. All free, all cross platform…

imho, here are the best tools for content management and marketing for thought leadership. All free, all cross platform…

http://storify.com/e1evation/content-management-and-marketing-for-thought-leade.js”>%5B<a href="

imho, here are the best tools for content management and marketing for thought leadership. All free, all cross platform…

imho, here are the best tools for content management and marketing for thought leadership. All free, all cross platform…

http://storify.com/e1evation/content-management-and-marketing-for-thought-leade&#8221; target=”_blank”>View the story “Content management and marketing for thought leadership tools” on Storify]

Here is the way in which I use them…

'thought leadership' marketing, e1evation, llc
Click image to enlarge...

Now, either you look at this and say “Ah, that makes perfect sense — why didn’t I think of that before?” for you look at this and say “What a fustercluck!?!?!?” In either case, I may be a resource for you. Either I can help you simplify your existing thought leadership marketing workflow or I can set it all up for you and teach you how to run it. It’s your call, but if you’re looking to establish a thought leadership position you have just run out of excuses…

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Evernote? Again?

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Yup, Evernote again. I talked about it a little while ago here and here. This time a pastor buddy of mine caught me preaching a sermon on the glories of Evernote and he challenged me to create a longer tutorial than I have done in the past. Here it is: all 16:34 minutes of Evernote from beginning to end. If you don’t love Evernote after you watch this, please tell me why in the comments…

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Česky: Toto je ikona pro sociální síť. Je souč...

I’m a huge fan of Evernote and it seems recently that almost every day I find another reason to love it. Perhaps the most important reason lately is that it fits nicely into my Getting Things Done [GTD] world and is a massive productivity booster. Evernote is my über-container — everything goes in there! Why? Because Evernote syncs with every device I own and it’s searchable so the important things I need to have at my finger tips are there when I need them…

In the past couple of days I have added important emails, pictures, audio notes, web clips, pdfs, Word docs and presentations. I have added them via their web clipper, Shareaholic, email, Twitter and a folder on my desktop that syncs everything to Evernote. It seems there is no end to the clever ways I can get content in. Not only can I search Evernote for the things I’ve stored there, but I can share the things I’ve saved via email, Twitter or Facebook. It just rocks for the things I need it to do!

I’ve posted a list of my top 5 productivity tools along with a couple of good books and other suggestions below, but those are just the ingredients. Here’s my recipe:

First, I read David Allen’s classic productivity book Getting Things Done annually and refer to it often. Buy it using Kindle software so you can search it or mark it. Why do I do this first? Because in my world, tools without a purpose are useless…

I use…

  • Gmail to manage ‘just in time’ information; information that affects relationships or revenue. If there’s a task, I add it to the built in Google Tasks. If there’s information I need to hold on to, I send it via email to my secret Evernote email address. I use Getting Things Done [GTD] principles combined with Gmail’s features to practice ‘inbox zero’ and cut through my email like a proverbial ‘hot knife through butter’!
  • Google Reader to manage ‘just in case’ information. The things I need to read to deepen my expertise.
  • I use Gist to track the important people in my world and what they are publishing [Gist is much better than Google Reader at tracking output from people!]
  • I use Google Tasks and apply Getting Things Done [GTD] principles to my task lists.
  • Finally, I used my beloved Evernote as the one über-container to keep it all together.

As I’m writing, I’m telling myself I need to put together a screencast on this topic as so many people are struggling to manage their information. What do you think? Is this interesting enough a topic to you?

Here are the ingredients I promised you…

These are my killer productivity thoughts, tools and tactics…

These are my killer productivity thoughts, tools and tactics…

These are my killer productivity thoughts, tools and tactics…

These are my killer productivity thoughts, tools and tactics…

These are my killer productivity thoughts, tools and tactics…

http://storify.com/e1evation/dollar-15-88-toward-a-more-productive-you

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Pinterest!

Chris Brogan cut through all the Pinterest crap with a great reminder this morning. He said…

It’s Never the Medium. It’s the People

We seek to connect with people. We want to reach them for whatever our goal might be. It’s our effort to connect with them in a meaningful way that benefits our mutual needs that should be the goal. It’s never about the delivery mechanism.

We want what we want. Can you listen to Dr. Stephen R. Covey on cassettes? Absolutely. But if I leave those cassettes in my car (well, if my car had a tape deck), then I’m out of luck, aren’t I? With Audible.com, I can download the audio file to whatever device I want, as often as I want. It’s not the medium. It’s the information.

The People Are the Goal

Who follows whom on Twitter isn’t all that interesting. What we do with those connections is why it matters. How we take our access and make something interesting happen-that is the goal.

Again, it’s not whether I follow you or not. It’s whether something I do can improve your business or goals, and it’s whether you can share something or introduce something, or riff on something, or whatever. It’s how we use the network to build a system. It’s how we make our platform shine to help others, to grow our business, and more. That’s the magic.

Is Pinterest The New Amazing Network?

It will be, for those who use it to build a relationship that goes beyond the pins. Any network is serviceable, if you learn how to interact and help people satisfy their needs.

Now, let’s make mix-tapes together, shall we? Let’s make songs of love: a love of doing better business by building stronger human relationships over whatever medium we want.

You in?

Source: Never Fall In Love With the Medium

No, I’m not into Pinterest. I’ve played with it, found a few shortcuts [like use the Pinterest extension from Shareaholic in Chrome], created a couple hundred pins. It’s fun, but it’s not as useful for me as Evernote! I thought I’d use Pinterest to share the infographics that I love [I’m a huge fan of infographics!] but I ran into a couple of shortcomings that make Pinterest less that useful for me…

Ask yourself this question: If a picture is worth a thousand words, which of the thousand words will I use to describe the picture so that it can be found by anyone, anywhere at any time. Pinterest doesn’t really give you the ability to describe or search for what you are looking for very well. Pinterest would be really cool if it had a powerful advanced search feature or better yet, visual search. As it is though, for me it’s just a cute little toy at the moment. Those words may come back to haunt me someday but for now, that’s my take…

Here’s a little riff I did comparing Pinterest and Evernote focusing on some of the features that are important to me. I’ll let you decide what works best for you…

Here are some of the best reads I’ve found on Pinterest lately:

It’s fun and cute, but not very useful to me…

http://storify.com/e1evation/am-i-the-only-one-that-doesn-t-love-pinterest

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Exquisite-gmail red

I haven’t done a screencast for awhile, so here’s a quick riff on Getting Things Done [GTD] in Gmail with Google Tasks…

Effectively managing email is fundamental. So many people are at the mercy of their inboxes! Ethan Waldman had a great post this morning over at The Minimalists that got me thinking about my own minimalit approach to Gmail. I hope he doesn’t mind if I curate a chunk of his thoughts here:

In everyday life, we hear the phrase “less is more” so often that it’s become cliché. But the number of people who actually live a “less is more” lifestyle are few and far between. Of course, when it comes to paring down, some areas of our lives are a lot easier to address than others. Getting rid of the majority of your possessions is difficult due to the emotional connections we have with our things.

There’s one area that I think is relatively untapped, in which adopting a more minimalist mentality isn’t too difficult, and offers huge gains in the form of time savings,and stress reduction.

That area? Email.

Think about it: For most of us, our email inboxes are the epicenter of our lives. Personal and professional communication all mixed up in a stew of disorganization.

The newest things are on top. Older things are pushed to the bottom or onto the next page, with no regard for importance. Most are things that don’t require immediate action—things we could read later, file for reference, or delete right off the bat.

Before I addressed this problem in my own life, the volume of email I received created the perfect opportunity to procrastinate. I could avoid responding to the more important messages by cleaning up and moving around the unimportant ones.

The task of maintaining my inbox took precedence over actually taking action, as critical items would get pushed down the page and I would deal with the junk that just kept flowing in on top. This task was complicated by the fact that I had both personal and professional emails all flowing into the same place with no system for determining which was which.

The solution to my problem only came after I realized that I didn’t need any other product, app, or gadget to solve it. The tools that I needed were already built into the mail program I use (Gmail), and I only needed to learn how to use them to create a better system.

The basis of my system is what Gmail refers to as filters. A filter is a set of actions that you tell Gmail to enact when it finds a message that matches specific criteria. If you get a message like X, do Y to it. Simple, but powerful.

Over the course of years of experimenting and trying things out, I developed a system that keeps my inbox automatically rganized.

The changes I’ve experienced as a result have been what you might expect: Of the time I spend dealing with email, I spend the majority of it writing or responding to important messages. I spend a small fraction of it actually organizing or finding the important things. They are automatically called out and highlighted before I ever open my inbox.

Gmail is by far the most popular mail service out there, but do you think that most people using it have created a system that organizes their email? Doubtful.

What’s holding you back? Just like getting rid of your possessions, deciding what email is important and what email isn’t forces you to choose. You do have to let go of certain things and decide they are less critical than others. It’s this process of letting go that people often have trouble with.

Some of the things I ultimately decided I could let go were all social media email notifications, nearly all email newsletters, all “deal” or coupon notifications, and all message board notification.  This list may be a starting point for you—the point is that every person must decide for themselves what they are willing to forgo seeing “at the top” of their inbox, in order to gain more clarity and focus on what they define as important.

But where to begin? Focus on what’s important. Create a folder or just use the star in Gmail to start collecting samples of messages that you find are important. Do this over the course of 1 or 2 weeks, and you will soon have a good sampling of what should be high priority in your inbox. Now you can look through them and determine how you’ll teach Gmail to treat the message. Is it from a specific person? Certain domain? Specific subject? Does it have an attachment?

These are all criteria that can be used when you create your filters and teach your inbox to organize itself.

I’m sure you know someone who keeps every single message in their inbox. They never move things into folders, they never delete anything. They never organize. And they defend their system—they don’t want to change because they see no need to. They are happy living with an overflowing email inbox, just like other people are happy living in a house stuffed to the gills with things they never use, or a smartphone overflowing with apps.

In my own life, I’ve found that my inbox minimalism rippled into my business and personal live. The time it took me to respond to important things decreased, and everybody was happier as a result. Less email, truly became more time.

At the end of the day, the choice is yours on what, if anything, you decide to implement. I promise positive effects of your efforts will be felt in and outside your email inbox.

Source: The Minimalists | Inbox Minimalism

 

I have written about this topic in my online ebook ‘personal news aggregation’ which is available [free registration required] at http://personalnewsaggregation.com. I talk about using Gmail and Google Reader to manage just in time vs. just in case information and I think it can rock your world like it did mine…

In the meantime, here’s a little riff I did this morning on using Gmail and Google Tasks as part of a balanced ‘Getting Things Done’ routine:

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WordPress logo blue
Image via Wikipedia

Blogging is fundamental to an effective content marketing campaign. In my humble opinion no other tool is more effective in driving people to your thought leadership position. Why?

  • Blogs are easy to update and can contain a wide variety of content
  • It is easy to optimize their content for Search Engine Optimization [SEO]
  • Most blogging platforms are open source [i.e., FREE]

When you consider that 2012 is the ‘year of content content marketing’ and that you can add a blog to your website for free, my question to you is what’s holding you back?

I see three reasons why people hold back…

  • Perception
  • Fear
  • Time

I think the answer for most people is simple. The words blogging and blogger bring up images of 40 year old white guys sitting in their pajamas in their parents’ basement spewing out politcal rants. While that demographic has clearly capitalized on the benefits of blogging, it doesn’t take away anything from the power of blogging for content marketing.

Here’s another one:

[blackbirdpie url=”https://twitter.com/#!/e1evation/status/166135819520843776″%5D

I wouldn’t be too concerned about that one either. You or your brand can become a thought leader in your space if you engage in a content management and content marketing campaign tailor made to demonstrate your expertise.

Blogging, on one level, isn’t much different than writing an ’email to the world’ — from that perspective, most people or organizations are already producing more than enough content to feed an interesting blog.

Comment or use the ‘connect’ form so we can talk about how this applies to you and your organization. In the meantime, here are the best articles I found on blogs and blogging this past week. Enjoy!

<script src="

Good stuff I read this week…

Good stuff I read this week…

Good stuff I read this week…

Good stuff I read this week…

http://storify.com/e1evation/blogging-trends-for-2-5-2012.js”>%5B<a href="

Good stuff I read this week…

Good stuff I read this week…

Good stuff I read this week…

Good stuff I read this week…

http://storify.com/e1evation/blogging-trends-for-2-5-2012&#8243; target=”_blank”>View the story “Blogging trends for 2/5/2012” on Storify]

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Joost de Valk of Yoast

Content marketing — posting relevant content to this blog — is the way I have done Search Engine Optimization [SEO] in the past. Thanks to my Search Engine Optimization [SEO] bff Ronnie Binser of Video Leads Online, I’m now focusing on doing Search Engine Optimization [SEO] ‘on purpose’ instead of by accident…

For a long time, I have depended on WordPress to do my Search Engine Optimization [SEO] organically without a lot of intentional effort on my part. Most bloggers know that WordPress has an excellent reputation for naturally producing great Search Engine Optimization [SEO] results. At the beginning of the year, however, I decided to become much more intentional about my brand online and decide what topics I really wanted to dominate online and go after them intentionally. That’s where Ronnie stepped in…

Ronnie helped me see how I could use keywords intentionally in my writing. He also gave me some insights into Panda — Google’s search engine algorithm — that really helped me get a grip on Search Engine Optimization [SEO] for content marketing.

Don’t get me wrong — WordPress is great — but in order to do Search Engine Optimization [SEO] on purpose instead of by accident, it needs some help. I found that WordPress is great, but if I want my content marketing to be effective and get me found for the things I want to be found for [wow, that was a tortured phrase] I’ve got to be more intentional.

Sooo. Here’s what I’m working on now…

  • Learning from a smart guy like Ronnie who knows Search Engine Optimization [SEO] cold
  • Using a plugin like InboundWriter that forces me to align my WordPress writing with my Search Engine Optimization [SEO] objectives
  • Evaluating a Search Engine Optimization [SEO] plugin like Yoast that will rock my Search Engine Optimization [SEO] and take it to the next level

I’ll be the first to admit that I’m no expert in this area — I’m just a ‘seeker’ — but I’m happy to share the good stuff I found this week via Storify…

<script src="

Saturdays are about Search Engine Optimization [SEO] at e1evation, llc

Saturdays are about Search Engine Optimization [SEO] at e1evation, llc

http://storify.com/e1evation/search-engine-optimization-seo-trends-for-this-wee.js”>%5B<a href="

Saturdays are about Search Engine Optimization [SEO] at e1evation, llc

Saturdays are about Search Engine Optimization [SEO] at e1evation, llc

http://storify.com/e1evation/search-engine-optimization-seo-trends-for-this-wee&#8221; target=”_blank”>View the story “Search Engine Optimization [SEO] trends for this week 2/4/2012” on Storify]

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Image via CrunchBase

My readers know well my passion for Google Reader and the power it brings to content management. Last week I cracked the code on autoposting to Twitter with the help of ifft.com and I’ve prepped a Google Reader tips and tricks video that I’ll share with you later in the post. First, though, here’s something that made me smile…

Devon Heaton of Servant of Chaos made my day with his post on how social media mechanics like me are on the rise…

You need an individual uniquely suited to “getting s#@t done. You need the Social Media Mechanic.

This is the person who can implement your strategy, find the right bits and pieces and bolt them together. This person will know what needs to be done to make the right things work – and sometimes even do the wrong things (let’s face it, we’re still making mistakes and learning from them, right?).

But without the Social Media Mechanic, you’re just going to be left with a whole heap of unconnected parts. So once you’ve got your continuous digital strategy underway, start seeking your Social Media Mechanic. You’ll never get out of the trough of disillusion without one!

Source: The Rise of the Social Media Mechanic – Servant of Chaos

I have always referred to myself as an internet ‘plumber’ much to the chagrin of @lisenbury who pleaded with me to use the phrase internet ‘electrician’. For some reason, that didn’t suit me but social media mechanic fits just fine! So, if you’re looking for a social media mechanic, look no further…

As proof of my worthiness, I offer this ‘riff’ on Google Reader for content management. Google Reader is the most important tool in my content management workflow and here are just a few tips for using it well;

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On Tuesday, I usually focus on tools for content management and marketing for thought leadership. I had just prepared a post on Google Reader tips and tricks when my good friends at Zemanta shared a little tool from their labs they call Quotelove. Quotelove is a nifty tool for curation that allows me to highlight and grab any text I find with a minimal amount of fuss. Here’s an example of a quote that I curated using this content management tool…

The Rise of the Social Media Mechanic – Servant of Chaos

I have written before on the rise of the Business Designer – a person uniquely adapted to optimise your business processes. But in line with the Hype Cycle, the Business Designer is most effective later in the cycle – as you climb out of the Trough of Disillusionment. Most businesses are not in this space as yet. And many are still facing the ascendant forces of the Peak of Inflated Expectations. It is in the way up this peak (and the way down the other side) that you need an individual uniquely suited to “getting s#@t done. You need the Social Media Mechanic. This is the person who can implement your strategy, find the right bits and pieces and bolt them together. This person will know what needs to be done to make the right things work – and sometimes even do the wrong things (let’s face it, we’re still making mistakes and learning from them, right?). But without the Social Media Mechanic, you’re just going to be left with a whole heap of unconnected parts. So once you’ve got your continuous digital strategy underway, start seeking your Social Media Mechanic. You’ll never get out of the trough of disillusion without one!

via: www.servantofchaos.com

shared with Quotelove

I plan to curate more of Gavin Heaton’s thoughts on ‘social media mechanics’ later on. For the time being, I wanted to give a shout out to the smart Slovenians at Zemanta that give me such great tools for content marketing…

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The power of signatures in email and tools for taking notes…

The power of signatures in email and tools for taking notes…

http://storify.com/e1evation/tips-for-thursday-on-1-26-2012

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I love Speed Dial 2 for Chrome!

http://storify.com/e1evation/i-love-speed-dial-2

Here’s another ‘5 Minute University’ session. This time on one of my favorite tools, Evernote

Here’s a bonus riff that I just added!

Here’s an outline of the topics…

1 Why Evernote?

1.1 Google Notebook replacement

1.2 Addresses the ‘collection bucket’ issue

1.3 Key features

1.3.1 Capture anything

1.3.2 Access anywhere

1.3.3 Find things fast

2 e1evation ‘seal of approval’

2.1 Free or freemium

2.2 Platform independent

2.2.1 Browser

2.2.2 Standalone app

2.2.3 Smartphones and tablets

2.3 “Never use two tools where one will do”

2.4 ‘Swiss Army Knife‘ of collection

3 Inputs

3.1 Notes

3.2 Files

3.3 Images

3.4 Audio

3.5 Bookmarklet or Shareaholic

3.6 Email

4 Syncs flawlessly

4.1 All computers

4.2 Web

4.3 Smartphones, too!!!

5 Sharing

5.1 Facebook

5.2 Twitter

5.3 Other Evernote users

6 Want more?

6.1 Todd Lohenry

6.2 e1evation, llc

6.3 http://elevation.company [You are here!]

6.4 todd@e1evation.com

6.5 920-265-1614

Comment or ‘connect’ to discuss how this applies to you and your organization…

I’ve been blogging with WordPress for years. Lately, I’ve really been liking Storify. What happens when you put the two together? Amazing things!

I’ve been blogging with WordPress for years. Lately, I’ve really been liking Storify. What happens when you put the two together? Amazing things…

I’ve been blogging with WordPress for years. Lately, I’ve really been liking Storify. What happens when you put the two together? Amazing things…

http://storify.com/e1evation/storify-wordpress-rocks

Image representing Google Reader as depicted i...

More good thoughts from Heidi Cohen

Social media is like a hungry teenage boy. As any parent will tell you, when it comes to food, they’re never satisfied. Similarly, social media has a voracious appetite requiring continual feeding in the form of content and communications in a variety of formats.

What’s a marketer to do keep your social media initiatives sated? Here are seven tips to develop appropriate content and engagement to nourish the social media beast, regardless of which platforms you use.

Source: How To Feed The Social Media Beast | Heidi Cohen

Go to the source if you want to learn more about how Heidi feeds the beast. Me? I use Google Reader to search for content that is in alignment with my brand and my blog so that I curate or create content that is in alignment with my customer value demands. Comment, call or ‘connect’ so we can talk about how this applies to you and your organization…

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WordPressOne of my new, favorite bloggers Heidi Cohen has these thoughts on blog design for you to ponder…

Writers at heart, many bloggers rush through selecting their blog design elements without much thought when they first start. But the reality is that design is core to your blog’s brand and readership. Therefore, out-of-the box blog set-ups most likely won’t work for you.

Blog design doesn’t require artistic training. It requires strategic (read: high level) thought, determining your blog’s goals and target audience (aka: persona) before you jump in and start blogging.

Review the blogs you read frequently to become familiar with your options. Consider which blogs you like and which elements of those blogs attract your attention. Make a list of those elements you want and those that you don’t want.

Here are twenty-one blog design elements that you don’t have to be a graphic designer to select…

Source: How To Design Your Blog | Heidi Cohen

Go to the source if you are interested in her 21 elements. Me? Through a long and rigorous evaluation process, I have decided to become a Woo Themes developer. I won’t bore you with the details of my search, but it literally lasted years. Woo offers over 100 themes that look good ‘out of the box’ but are also very easy for me to customize to a client’s specifications…

Heidi’s right! Much more important than the design is the actual strategy. Adam Osborne said “Adequacy is sufficient. All else is superfluous” and I agree. When it comes to design, I believe a tweaked Woo theme may be all you need – as I tell my clients, ‘Google doesn’t search for pretty’. I focus instead on delivering to my clients a system or toolkit with a repeatable process that is easy to use based on the premise that if it’s easy and fun to do, they might actually do it. On the back end, I have been working hard this year to link my ‘e1evation workflow’ more deeply to the value demands of my target audience by linking keywords to the problems my target audience is trying to solve. If you use a repeatable process like mine for your blogging and use a Woo theme for your site, you will draw your target audience in and the design won’t scare them away!

Heidi’s thoughts on determining your blog’s goals and target audience are must read before getting started — comment or ‘connect’ so we can talk about how this applies to you and your organization…

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20111105-rnttmwk1axa98hup8d2i7quwtThe best book I read this week was “The Information Diet” by author Clay Johnson. Recently, he posted on an aspect of his book I find interesting…

With information, we seem to have taken the worst concepts of dieting and applied it to our habits. Somehow an information diet meant throwing away your blackberry, deleting your Facebook account, or taking a “social media fast”. This kind of stuff isn’t healthy dieting, it’s anorexia. Banting had it right — we need to learn the skill of selectivity and choice, not the skills of banishment and avoidance. Nobody’s getting obese eating too much raw broccoli.

Our information diets are required to be much more diverse than our food diets are — whereas a college student in June and an accountant in April may require very different information diets, the food that keeps them healthy is roughly the same. That’s why the Information Diet is about habit building, conscious consumption, and measurement and not about telling you specifically how much to consume or what specifically to consume.

The first important habit you need to build to have a healthy relationship with information is measurement. The important thing to do on an information diet is to measure what you’re consuming, and then to start making decisions based on that data — those decisions should usually be to consume more of the good stuff, and less of the bad stuff.

Secondly, there are the important skills you get — the ones I describe in further detail in the book. Cultivating your data literacy to be able to delve deep into source material. CodeYear is a great commitment to make in this regard — learning how to write code will give you the skills needed to sort and look through data.

Finally, it’s about making some decisions about what to consume. And honestly this is the toughest thing for me, as an author, to recommend. My grandmother, for instance, read the bible every day, and I’m convinced that while it was the only book she ever read, she read it more than 1,000 times. I’d never suggest to her that she stop reading the bible — that’d be wrong. Instead though, I might encourage her to dig deeper into the source material there, and go beyond the King James Version.

Source: Information Diet | Healthy Information Diets are about Quality, not Quantity

I was already thinking about the topic of ‘what to consume’ when Clay’s book came along. In my ebook ‘Personal News Aggregation for Fun and Profit’ [registration required] I talk about using email for ‘just in time’ information and Google Reader for ‘just in case’ information, but I had worked my way up to almost 900 sources that I was tracking. It occurred to me recently that just because I can add a site to Google Reader easily doesn’t always mean I should. In the same way that Rupert Murdoch makes some judgments before buying a media outlet to include in his News Corporation, I too must have a set of filters I use before deciding to include a feed in my ‘news corporation’ as a trusted source…

More and more, I’m thinking about the ‘strategic alignment’ of everything I do on the internet – from consumption to production – with the ‘consumer’ in mind. Call me Captain Obvious, but in order to avoid wasting time or risk unmet ‘consumer demand’ it occurs to me that  everything I do – including the sources to which I subscribe in Google Reader – should be in line with my brand which in turn needs to be tightly aligned with solving ‘customer problems’ as my friend Nilofer Merchant says…

If you, like me, are thinking about the way you integrate information in your life, I highly recommend Clay’s book – it stimulated some great internal thinking about how and why I use my tools to support my business and personal objectives by consuming information ‘on purpose’. If you’d like to talk about how this impacts your life, comment below or use the connect tab above to start the discussion…

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