Here’s a mindmap and a screencast about my top 3 Twitter tools and the way I use them…

Now, here’s how they all fit together!

http://youtu.be/3R1M5GuXAlQ

My top Twitter screencasts playlist:

Questions? Feedback? btw, here’s a little riff on how to use playlists in case you’re not familiar:

http://youtu.be/EooezvT04vg

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I talk frequently about curation and what a valuable tool it is. I teach my students and clients that the time to curate content like this is when you find the paragraphs you WISH you’d written and you can add value to the curated content in the process. Jeff Goins is one of the most influential writers in social media and he recently shared this:

The privilege of leadership used to belong to a select few. The social elite. The especially charismatic. The unbelievably successful.

You used to have to be the head of your own organization. Or carry a prestigious title. Influence was earned slowly over time. And few had access to it.

But now, that’s all changed.

Photo credit: Jorge Franganillo (Creative Commons)

In the age of ideas when the exchange of information is as easy as a click of the button, anyone can be a leader. In the traditional sense, leadership is dead, and influence has replaced it.

So what do you — someone who wants to lead — do?

Become a thought leader

There’s a war out there, old friend. A world war. And it’s not about who’s got the most bullets. It’s about who controls the information. What we see and hear, how we work, what we think… it’s all about the information!
—Cosmo, Sneakers

Start a blog. Launch a podcast. Begin recording videos of yourself and posting them on YouTube. Share your ideas with the world, and see which ones spread. This is what you need to do to see your influence grow.

In the age of the iPod, when we have instant access to gigabytes of teaching for free, the person with the best data (not the most) wins.

We don’t need more information. We need better information. We need compelling reasons to believe in a cause worth following. And those sharing them will be the leaders of tomorrow.

So where do you begin?

How about with collecting information? With becoming a learner (again)?

As they say, “leaders are readers.” But leaders are also conversationalists and event attendees.

They take people out to coffee and make friends at a party. Introvert or extrovert, they put themselves out there.

And if you want to lead, you will have to do the same.

An opportunity to lead (and learn)

Be honest. You don’t need more information. You need better discernment. I recently heard Alli Worthington share the following:

I hate it when people say they don’t know how to do something… Have you heard of Google?!

We all know this. Still, we struggle with knowing what information to believe or follow. So many choices, so little results. We just get paralyzed.

We need a process to curate. To figure out what works for us and what doesn’t. This is why I love organizations who demonstrate excellence of thought leadership not only through their example, but also through organized efforts to bring ideas and leaders together.

Source: How to Be a Leader in an Age of Information Overload | Goins, Writer

Me? I think Michael Moon of Gistics nailed it in his epic book Firebrands back in 1996. Moon hypothesized that we have now entered into a “5th Era” of man; the era of ‘trust networks’…

FifthEra.1.1

The potential that Jeff Goins describes is to use the “good, fast, and cheap” publishing tools available to us to become a ‘thought leader’ who heads up a trust network. If you’re intrigued by Jeff’s ideas but have no clue as to where to start comment below or use the ‘connect’ form; I offer the tools and the tactics – a ‘process for curation’ that can help you establish a thought leadership position through effective content management and content marketing…

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As I was eating lunch and reading the news in Feedly, the thought occured to me that I should share this with you!
http://www.youtube.com/watch?v=sICTkKaKS0E

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I’ve hit the Twitter wall! Apparently my ‘twitter ho‘ [warning! link NSFW] strategy of follow everyone is tragically flawed…

According to Twitter…

“We do not limit the number of people who can follow you, but we have put limits on how many other accounts you can follow. Every account can follow 2,000 users total. Once you’ve followed 2,000 users, there are limits to the number of additional users you can follow. This number is different for each account and is based on your ratio of followers to following; this ratio is not published. Follow limits cannot be lifted by Twitter and everyone is subject to follow limits, even high profile and API accounts.” Source: Twitter Help Center | I Can’t Follow People – Follow Limits

I have been using a cool new app called SocialBro [I don’t make these names up — I just report them] to aggressively follow more people. Even I didn’t realize there was a limit. Until now. I’ll have to consult with the great Twitter oracles in my network @tommytrc and @mmangen to see where I went wrong. This social media stuff can be tricky — even for an instructor that supposed to know it all [remember, all is a lot to know!]. I’ll report back on what I learn next Thursday — twitterday @ e1evation!

In the meantime, if you’re interested in Twitter trends, you might like this screencast I did a few weeks back on how I’m using Getting Things Done [GTD] principles for content marketing. Twitter has become an even more critical part of my social media strategy because of the way I use it now…

Here’s the roundup of the best Twitter articles I read in the past week…

http://storify.com/e1evation/twitter-roundup-for-2-9-2012

Image representing Google Reader as depicted i...
Image via CrunchBase

Google, Gmail, Google Reader, and now Google+ are all a vital part of a content management and marketing for thought leadership system. I use Gmail and Google Reader for content management and Google+ for content marketing. Gmail, and it’s business version Google Apps for Business, are critical for managing what I call ‘just in time’ information — information that affects relationships and revenue. Google Reader is what I use to handle ‘just in case’ information like news and industry trends. Applying this approach to your content management will go a long way toward lightening the load in your inbox, but Gmail features like Priority Inbox, keyboard shortcuts, etc. give Gmail a clear advantage over other email systems, too. Google Reader allows users to create a virtual newspaper that delivers up to the minute reports on the things that are important to your world. Together these Google products are like the peanut butter and chocolate combination of content management. The cherry on top of the sundae is that these Google tools, like so many others, are available as excellent android apps as well!

The best thing about these products is that they are free, or have the appearance of free. Even with news like this report from Mashable, I still think these tools are a good value…

http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1

Google+ is still an unknown variable in my content marketing world. I’m not happy with the way that Google is ‘forcing’ me to use it whether I want to or not, but I am gradually starting to use it as part of my content marketing plan. Sometimes I’m grateful that my social media certification course at Northeast Wisconsin Technical College forces me to be familiar with all these tools! btw, Google Reader is what I consider to be a ‘secret weapon’ for my work. I’ve done several posts on it — here’s a link to a series I did on getting content into and out of Google Reader that you might enjoy…

In the meantime, here’s a collection of the best content I’ve read on Gmail, Google Reader and Google+ in the past week:

[View the story “Trending topics in Google for this week” on Storify]

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WordPress logo blue
Image via Wikipedia

Sundays are all about blogging here at e1evation. My fundamental belief is that blogging is foundational for content marketing success and that a blog should be at the center of everything you do online. Why? Here are a couple of reasons that come to mind at the moment…

  • You own your blog. You do not own Facebook. You wouldn’t build your dream home on rented land — why build your brand on something you don’t own and control?
  • Blogs give you more control over how you express yourself.
  • Websites that blog actively get 7x more traffic than static sites.

It would seem that big brands are starting to get the picture…

The big three social media platforms, Facebook, Twitter, and LinkedIn, were the most widely used in 2011, followed by YouTube, and publishing a blog. Across the various platforms, brands cited the following adoption levels: Facebook (87%), Twitter (83%), LinkedIn (76%), YouTube (66%), and blogs (57%). In 2012, blogs are expected to gain the most ground: An additional 28% of brands that don’t currently publish a blog plan to do so in 2012—bringing the percentage of brands that publish a blog to 85%. Social Media – Blogs Top List of Social Media Investments for 2012 : MarketingProfs Article

To my mind, blogging is the ultimate ‘content marketing for thought leadership’ tool. Maybe it’s time you took a page from their playbook and started business blogging as well?! Contact me if you’re not sure where to start…

Here are some of the best blogging articles I found this week…

Sundays are all about blogging…

Sundays are all about blogging…

Sundays are all about blogging…

Sundays are all about blogging…

Sundays are all about blogging…

Sundays are all about blogging…

Sundays are all about blogging…

Sundays are all about blogging…

Sundays are all about blogging…

Sundays are all about blogging…

Sundays are all about blogging…

http://storify.com/e1evation/trending-topics-for-1-29-2012

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Cover of "Getting Things Done: The Art of...
Cover via Amazon

I maintain that ‘how do I add content marketing to my plate and still get home for supper?’ is one of the most pressing issues in social media today. The pundits all say that this is the year for curation and content marketing but not a lot of experts are giving direction to thought leaders who hope to execute such a strategy effectively. In this 11 minute video I explore the use of David Allen’s ‘Getting Things Done‘ principles to content marketing…

http://www.youtube.com/watch?v=J-0UlkmVB0M&feature=youtu.be

Questions? Feedback? Please comment below…

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Here’s another ‘5 Minute University’ session. This time on one of my favorite tools, Evernote

Here’s a bonus riff that I just added!

Here’s an outline of the topics…

1 Why Evernote?

1.1 Google Notebook replacement

1.2 Addresses the ‘collection bucket’ issue

1.3 Key features

1.3.1 Capture anything

1.3.2 Access anywhere

1.3.3 Find things fast

2 e1evation ‘seal of approval’

2.1 Free or freemium

2.2 Platform independent

2.2.1 Browser

2.2.2 Standalone app

2.2.3 Smartphones and tablets

2.3 “Never use two tools where one will do”

2.4 ‘Swiss Army Knife‘ of collection

3 Inputs

3.1 Notes

3.2 Files

3.3 Images

3.4 Audio

3.5 Bookmarklet or Shareaholic

3.6 Email

4 Syncs flawlessly

4.1 All computers

4.2 Web

4.3 Smartphones, too!!!

5 Sharing

5.1 Facebook

5.2 Twitter

5.3 Other Evernote users

6 Want more?

6.1 Todd Lohenry

6.2 e1evation, llc

6.3 http://elevation.company [You are here!]

6.4 todd@e1evation.com

6.5 920-265-1614

Comment or ‘connect’ to discuss how this applies to you and your organization…

Image representing HubSpot as depicted in Crun...
Image via CrunchBase

HubSpot has some great thoughts on building online authority that I’d like to share with you…

When someone talks about achieving online authority, what do they mean? And why are so many marketers and business owners fighting to be the online authority in their industry?

Being an online authority essentially means you’re not only a thought leader on a specific topic, but that you’ve also taken the time to translate that knowledge in a meaningful way online. And if you’re a business owner, you’ve gone about it in such a way that search engines see it, your prospects and customers recognize it, and as a result, it helps you generate customers and revenue.

It makes sense: People do business with the people they trust. And putting yourself out there, giving your brand a personality, and taking the time to present research, updates, and opinions that help your prospects and customers is how trust is earned. People used to do it in person; they still do, but now their reach can be extended by thousands and even millions by doing it online, too.

As it turns out, one of the easiest methods of doing all this is through content creation. It’s how people and search engines find you and determine your relevance; over time, the cream rises to the top. If you’re trying to build your online authority — like most smart marketers are — these are the ways you can use content to get the job done.

Source: 11 Ways to Use Content to Build Online Authority

My favorite is #11; ‘be a credible resource’. I’m not a great writer – in fact, I’d rather talk than write. I love SoundCloud and YouTube as a means of expressing myself. The problem is, Google doesn’t search for pretty or sounds good so I use curation as a means of drawing people into my site to view my original content. Go to the source if you’d like more of HubSpot’s perspective – comment or ‘connect’ to discuss how this applies to you and your organization…

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http://storify.com/e1evation/trending-topics-for-1-2-12.js?border=false&header=false&sharing=false&more=false”&gt;

A 2011 Retrospective Through the Millions of Eyes of Twitter [VIDEO]

Long before I was a website developer, I was in sales and sales management. The other day, I had a convo with a fellow sales puke and we were discussing the top 3 sales movies of all time. They were, in our opinions, Glengarry Glen Ross, Boiler Room and, of course, Tommy Boy! Here’s the best sales team meeting of all time imho [warning: NSFW!]…

Blake, Alec Baldwin’s sales manager character says ABC means ‘always be closing’, but if you’re a blogger I say ABC means ‘always be curating’!

In my weltanschauung [worldview for those of you behind on your German], blogging, on one level, is little more than the public e-mailing and bookmarking. After all, what is a blog post but a “to whom it may concern” memo to the world? Because most people save bookmarks and send e-mails and links to one another they already have the basic instincts they need for thought leadership marketing. They are however using tools that are sub optimal for the task at hand. Even the person who has 1 million people in their address book cannot match the reach of a tool that can reach out to 2 billion people on the Internet.

What then are the right tools? I believe they are the 10+ tools in the elevation workflow

  • Google Chrome
  • Gmail
  • Google Reader and Feedly
  • Shareaholic
  • Posterous
  • WordPress
  • Facebook
  • Twitter
  • LinkedIn
  • MailChimp
  • YouTube
  • Dlvr.it

I firmly believe that anyone who wants to be a thought leader can use this combination of tools to establish their public point of view. Many people are using some or all of these tools but have not aligned them in an optimal fashion.

I want to take a moment to talk about Shareaholic. When teaching social media I tell my classes if you only add one extension to Google Chrome [or Firefox], make it Shareaholic. Why? Because Shareaholic is the one tool that allows you to always be curating. With the Shareaholic extension installed I am always ready to share content to the appropriate channel in my vast Internet publishing empire. Shareaholic, I have said earlier, is the Swiss Army knife of sharing. Allow me to demonstrate…

Curation not only adds authority to your public brand, but it will also rock your SEO. Shareaholic is the secret to my success, because with it, to paraphrase Night Ranger, I’m curating and blogging 25 hours a day…

I believe that the elevation workflow is a kick ass solution for thought leadership marketing. Comment, call or ‘connect’ so we can talk about how this applies to your organization — I’m always available for Personal Digital Coaching on the ‘e1evation workflow’…

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