I call it ‘consume, create, communicate’ but Jay’s process works, too! The important thing is that you have a series of repeatable steps that help you find your awesome and share it…
5 Step Process for Social Media Success
Three reasons why companies will continue to ride the social media wave in 2011
You can follow the ‘via’ link above to go to the source and read the rest of the article if you’re interested…
Has Twitter Has Killed RSS Readers? Traffic To Google Reader Down 27% Since Last Year
RSS readers, the wave of the future a few years ago, are now basically toast, thanks largely (we think) to Twitter, Facebook, and other forms of social media (especially Twitter).
RSS readers were unlikely to go truly mainstream anyway, because they’re too complicated for mass-market consumers. And now much of the early adopter market that was addicted to them a few years ago has since moved on to Twitter, et al.
Some folks report that they use their RSS readers even MORE in the age of Twitter, because the jumbled 140 character thing is just too shallow and chaotic. Others actually read Twitter via RSS readers.
But, personally, I never use RSS readers anymore–in part because of Twitter and in part because we’ve built a more convenient way to follow the news right into the site.
And based on the traffic trends to the leading RSS readers, it appears many folks are doing the same. As Joseph Tartakoff of paidcontent notes, Bloglines was shut down this week, and traffic to the grand-daddy of RSS readers, Google Reader, is down 27% year over year.
via jamesandrews.tv
I conclude the answer is a resounding NO and that Google Reader is the best way to manage Twitter but most people haven’t gone beyond the surface yet. Comment, call or use the contact form to discuss how this applies to your business…
Blogging is the answer. Now, what is the question?
My business website is one of the most visited sites in Wisconsin, outranking websites with much bigger brands, more popular products, and bigger marketing staffs. How do I do it all by myself? The short answer is that I blog. The longer answer is that I have a documented workflow that anyone can use to drive traffic to their website and value proposition and it’s driven by email and bookmarking – two skills that almost everyone has mastered in this new millennium…
Now I don’t know a whole lot about search engine optimization or SEO – if that’s what you’re after, you want to call my friends at Envano. I do know however, that if you use the right tools and process, there’s a natural SEO that occurs through frequent posting. That ‘right tool’ is a blog…
“B2B blogging experts understand that a blog is a lead generation machine. This blog generates more traffic than our main company website. Each month, tens of thousands of people find this blog through search engines and social media websites, and thousands of them like the content enough to take the next step and respond to one of our offers and become a lead.
Some B2B bloggers think a business blog is just about thought leadership. Yes, B2B blogging is great for thought leadership and brand building. But, with this blog we get all the benefits of thought leadership, and also get lots of leads. By maximizing the lead generation potential of your B2B blog, you can have your cake (thought leadership) and eat it too (leads).” Source: How to Turn a Blog into a B2B Lead Generation Machine
There are options to consider whether you have a website or not. The first situation may actually be easier to resolve, depending on how much you want your new blog to resemble your existing website. I used to be a real stickler on this, but as time has gone on, I’ve become less concerned about matching the exact look and feel of the site [just know there are options for you regardless of your perspective] and more concerned about just driving traffic.
It’s an easy thing for me to add a blog to an existing site that will drive traffic using my ‘e1evation workflow’. From a design perspective, it’s much easier to just start from scratch using WordPress – a blogging platform that offers blogs that are already integrated with websites – but starting from scratch begs the issue of how you will populate the other pages on your site with information about your brand and products…
The bottom line is that whether you have an existing website or not, there are a couple of “good, fast, and cheap” solutions that are available to you. If you’re trying to figure out how you can add blogging and social media to your already overflowing plate and still get home for supper, comment, call or contact me — I’d love to show you how…
Which comes first: strategy or tactics?
Follow the link for some great thoughts by industry experts on strategy vs. tactics in social media…
The Missing Link in Strategic Planning
Jamie Notter’s got a great post here that incorporates the latest thinking from Maddie Grant and others about social media strategy. Click the ‘via’ link to read the whole article — it’s one of the best I’ve read today…
Social media isn’t a sprint, it’s a marathon.
One of the biggest mistakes I have seen in social media use is visualizing the process as a sprint. Individuals or organizations open up a million accounts, follow or connection (friend) request hundreds of people and only use their timeline to blast information about their company, deals, sales or events that YOU need to attend. With a lack of a proper advertising budget – or strategy for that matter – social media is being used as a cheap advertising medium and not an engagement tool.
These are easy rookie mistakes to make but they are fogetting one important element to social media. The difference between social media and traditional advertising is that you have a selective audience. Your listeners have to choose to want to listen to what you have to say. They have to click “Follow” or “Become A Fan” (or “Like” now) to allow your messages to infiltrate their news feeds.
How is this permission granted?
It’s not something that can be achieved in a matter of a couple of weeks. Unless you are a very well established national brand you aren’t going to gain a huge following very quickly. It takes time to build relationships with people, establish trust and prove your credibility with a few. Eventually, provided you take the time to engage and not purely self promote, your network and audience will grow and your brand will prosper as a result.
I’m fond of saying that social media isn’t something you do — it’s something you are. Whatever analogy helps you to remember you’re in it for the long haul is the one you should grab on to…
Top 10 passwords you should never use
For most people who experience a password hacker in real life, they find out too late that using a strong password is important. Like the kid who think he is invincible and jumps off the roof because he doesn’t believe in gravity, having your website, Facebook account, or your system’s server hacked into is a lot like the ground smacking you in the face. Gravity does exist and so do bad people who would love to gain access to your life and wreck havoc.
According to a report, most users still haven’t answered the call by security experts to implement more robust passwords. In fact, in a list of the most easy to hack passwords, simply typing ‘123456’ took a truly forgettable top prize.
Security firm Imperva recently released its list of the passwords most likely to be hacked based on 32 million instances of successful hacking. Imperva named their report “Consumer Password Worst Practices,” and some of the entries near the top are truly simple and could lead to theft or identity fraud.
Top 10 Worst Passwords
The following is a list of the most predictable passwords, and should not be used under any circumstances (Source: pcworld.com):
123456
12345
123456789
Password
iloveyou
princess
rockyou
1234567
12345678
abc123
Hopefully you don’t see your current password on the list, but if you do or don’t, it doesn’t really matter. Most people have a simple enough password that it could be hacked by someone who knows what they are doing. Even if you have a better than average password, you may be like the millions who a. never use it or b. use it for every account they own. After all, who wants to remember all those passwords!
We’ve all received those Phishing emails from people trying to gain access to your various accounts, right? Facebook, MySpace, Banks, and Twitter. Well, if you fall for one of those emails and they figure out one password, they then check to see if you’re using the same password on the other sites too.
If you are using social media, most of your other accounts are visible to everyone so they can connect with you and that makes you vulnerable to getting hacked.
How to Strengthen Your Passwords
Other key findings in the report: it seems that almost 1 in 3 users choose passwords comprised of six or fewer characters; more than half use passwords based on only alpha-numeric characters; and almost 50 per cent used variations on their name, popular slang terms, or simple strings of consecutive characters from the average QWERTY keyboard — such as ‘asdfg’.Imperva has made several obvious recommendations, suggesting most users adopt passwords with at least eight characters and to mix those characters between upper and lower case letters, numbers, and symbols. Passwords should be simple enough that they won’t be too easily forgotten, but the idea is to make cracking the code virtually impossible for either an unknown or known hacker.
About this article: Dennis Faas is the CEO and Chief editor of Infopackets.com: a daily, digital publication dedicated to MS Windows, computing, technology trends and solutions to real life computing issues: all written in simple English. Subscription to Infopackets Windows Newsletter is free. Visit us today! http://www.infopackets.com
So, how do you create a password that is easy to remember, unique for each account, and extremely difficult to hack? I want to give you the answer! Leave a comment on this post and let me know what you think. I’ll post the answer to the question soon.
Kirk Anderson
Guest Contributor
Kirk is owner of Interactive Business Solutions, a Business and Marketing Development Consulting company in Northwestern Wisconsin. He works with small and medium size businesses to to implement technology solutions that help a business become more productive and profitable. Interactive123.com
You Are Not Productive
If you are like most people I work with you wish you had 36 hours in every day. What if I told you that in order to raise your productivity all you needed was a three ring binder, some paper, some tabbed dividers, and a few hours of time?
You’d say I was nuts right? I would have said that if you had asked me that question last year at around this time. Since then I have fully implemented the GTD system by David Allen. It’s been working really well for me – especially now that I have the luxury of a solid eight hours of sleep at night.
If you’ve tried to implement GTD in the past and failed then this article may help you get back on track. In this article we’re going to do a 60 second drive-by of the GTD system (or you can cheat and buy the official GTD planner).
Step One – Building the Planner
The first step is to build the planner. What I want you to do first is take those tabbed dividers and label them like so:
- Inbox
- Calendar
- Action Lists
- Agendas
- Projects/Goals
- Project Planning
- Reference
- Contacts
Once those are done put them in the binder. The next step is to head over to diyplanner.com and grab the official template pack. It’s ok to get the Classic sized pack because Adobe can scale them up to fit the letter paper we will be using. Print out the appropriate templates that you like and add them to the binder.
Next it’s time to brain dump…
Step Two – Collection
This is the best, and hardest, part of the process. In this step we are going to take some blank paper and write down every action item we can think of. The whole point of GTD is that you carry nothing in your head. If you are having a hard time remembering all the items you committed to than the list of incomplete triggers should help you out.
Step Three – Process Your “Amorphous Pile”
Now that your head is empty it’s time to sort and organize that amorphous pile of commitments into a system that allows you to do exactly what you need to do exactly when you need to do it. If you are not familiar with contexts I’ve included a sample list that should suit 98% of the people who read this article.
In your “Action Lists” section label a page for each of these labels:
- @Computer
- @Home
- @Office
- @Errands
- @Phone
- Someday/Maybe
- Waiting For
Now go through your pile and take each item one at a time. Decide what context you will perform that action in and determine if there is anything that is preventing you from doing the action at this time. If there is, then this action is not a “next action” and should be part of a larger project. If not, then add it to the context list.
Step Four – Update Your Calendar
Phew… the last step. During the processing of your pile you should have come across some items that had to be done on a specific day and time. These items do not go into your next action lists but instead on your calendar. Move those items to your calendar now.
Working the System
Now that you have a good system for organizing and planning the work we need to know how to work it. What I do is first thing every morning is look at my calendar and take note of the items there. Then I hit the next actions list and process them one at a time starting with my biggest context – @Computer.
If I am sitting in a conference room and I have 5-10 minutes before the next meeting I grab out the @Phone list and my cell phone and start ripping through the calls. Finally when I get home for the day I look over the @Home and @Errands list and see what I can knock out on those lists.
Do you have any practices that have helped make your more productive? If so, I want to hear about them in the comments!
Increase the Productivity of Your Meetings
The following is a re-post of an article from my blog ProductivityPower.net. This article examines a good web based tool for you to get more out of your meetings by making it easier to take minutes. If you have any additional tools that you use please share with us in the comments below.
Taking meeting minutes is one of those painstaking tasks that you have to do. Minutes are the record of what actions items you and others have committed to doing. By capturing good minutes you will have an easier time processing the action items into your work flow than by relying on everything.
A lot of people find it difficult to take minutes. I think a large reason for this is that there is no one right way to do things. It’s the same reason why people find Linux much more difficult to use than Windows – there are just too many ways of doing the same thing.
If that is your problem then you need to check out this web service. It is still in beta which means that the various service plans are free until the end of beta, and they also have a free option that will always be free. The website bills itself as a meeting planning and documenting service meaning that it helps you to create agenda, take minutes and distribute those minutes to the attendees.
I created an account and played around with it for a bit. I can see the value in it and I think that once you get over the learning curve it could be a really valuable resource. My favorite feature is that I can download the minutes after I enter them as a PDF file.
The way I would use this website is to create the agenda and then export that to PDF. I would print it out and use that to capture the minutes. I would then enter the minutes into the website. I wish they had an OCR feature where I could scan in the minutes as TIFF images and upload those instead. Once the minutes are entered I would export as PDF, delete them from the site and then distribute the PDF via email.
The website can be found at http://www.minutebase.com. Check it out and tell me what you think by leaving a comment below, please.
Kick Off Your Web Project the Right Way
I don’t normally post over here very often but since this is a busy week for Todd I figured I would share a few things. Normally I blog about making beer and staying productive but lately I’ve been spending a lot of time exploring project management, web development and freelance contracting.
Today I want to share with you some tips for getting a good start on a web project. For those lucky souls to have hired a web consultant, defined a project and implemented it flawlessly then don’t waste your lunch hour here. Get on Facebook or Twitter or something else and enjoy your time.
For those of us who have had projects go south here are my top four (yes, only four – if you have a fifth please add it to the comments to share with the rest of us) tips to kick off a web project the right way.
1. Clearly Define the End Result
I’ve worked with a lot of clients that expressed some vague goals like “I want a website” or “I want to rank in the #1 spot on Google for a generic keyword”. These are not good goals to give to a consultant (unless you have a lot of money to burn, in that case – email me…). Continue reading “Kick Off Your Web Project the Right Way”
Why no one is reading your blog…
You want to throw a party and have lots of people show up.
You want to have a successful blog but you want people to read it.
It’s a trick
So here’s the trick (and it really is a mental trick). You have to write a blog post like someone is reading it…even if no one is. Anyone who knows how to use Google and can “cut and paste” can add analytics to their site to see exactly how many people are visiting. Here’s my advice…add analytics and then ignore them. They’re too discouraging and in the end it’s not the point. CNN.com has a lot more visits than your web site and they always will. So what? If your goal is to spread your ideas then start spreading them one post at a time. You’ll know when your ideas are spreading, trust me.
How do I get traffic?
Somebody cares about what you’re saying. If no one seems to care then talk about something else or change how you’re delivering your message. But, somebody cares. Let’s go back to the party comparison. If you don’t come to my party guess what…I’m not coming to yours. So if you want me to come to your blog then come to mine and let me know how to get back to yours. If you want readers then spread the love. Spend time at other blogs and then go back to yours regularly and write like someone is reading it.
You better have a frosty beverage for me
The other reason you need to write like someone is reading is that one day, when you do start to get visitors you’ll need something for them to read. Blogs archive your entries so they’ll have a treasure trove of info that you’ve written if you post before they show up. Not regularly posting to your blog or creating content of any kind (podcast, ebooks etc.) and inviting me to visit your site is like inviting me to a party without having any good beer to drink or any food to snack on. When I get there…I expect something from you. It’s bad news if you expect those people to come back if they didn’t find anything the first time they showed up…they’re not likely to return.
Action points:
- Install analytics on your site
- Ignore the analytics for a long time
- Comment on other sites every day (you can start with this blog). Commenting on the big blogs can get you traffic…not from the big names but from other people who leave comments (happened to me this week).
- Write a post a week (minimum). But please write something.
“What the hell am I supposed to write about?”
- Image via Wikipedia
I’m a huge fan of blogging for small businesses — after all, it has worked so well for me! This question invariably comes up sooner or later…
“What the hell am I supposed to write about, I own a {insert your small business here}?
Really, who cares about your flower shop, bike shop, auto parts store, or coffee house?
Answer: Your customers certainly care.
We all know by now that consistent small business blogging can drastically improve your Search Engine Optimization (SEO) and overall web presence. Additionally, a small business blog can increase your opportunities to interact with (and highlight) your customers and provide an additional occasion for you to share your expert knowledge.
Unfortunately, nothing stops a would be small business blogger faster than a perceived lack of time, and the frustration that comes with a lack of ideas to blog about.” Source: 9 Tips for Creating More Small Business Blogging Ideas
You’ll have to go to the source for Darren Rowse’s 9 ways. Questions? Feedback? Comment, call or contact me to discuss how this applies to your business…Technorati Tags: blogging, small business
Handling Email; 5+ emails you should filter
- Image via CrunchBase
Email is such a simple tool but it makes or breaks so many people’s productivity and it breaks my heart to see how many people struggle with handling it…
“How many emails do you have in your inbox right now? Are you an inbox zero freak like me? Or do you have emails piled up and unread that you’re hoping you’ll get time to get to?
I’m not judging – I used to have as messy an inbox as anyone. And even now, if I go on vacation or don’t check my email for too long, I can get in a heap of trouble: the email piles up, and it can be a real chore getting back to my empty inbox.
I’ve got a few tips up my sleeve though to make dealing with email a little less painful – and I’ve found the best defense is a strong offense. In this article, I’m going to give you some concrete tips and examples to reduce the number of emails in your inbox instantly – and help you keep it that way long term with the use of filters.” Source: 5 Types of Emails You Should be Automatically Filtering – Stepcase Lifehack
Here are the 5 types:
- Newsletters
- Forwarded articles
- Comments and pings from my blog
- Facebook/Twitter/Social Media Notifications
- Store Promotions
- cc:’s [This one is my own — and I’ll explain later]
You’ll have to go to the source if you’re interested in the full rationale behind these statements. #6 [the one I added] comes from seeing how email is used as a CYA tool in large corporations. I have a friend — let’s call her Sue — Sue is an important mucky-muck at a large manufacturing organization and she’s stuck in email hell. She’s a slave to Outlook and her BlackBerry. I would venture to say that 70% or more of the email she receives is CYA. How much easier Sue’s life would be if she’d only use Outlook to put all the emails where her name appears on the cc: line in a special folder to read later when she had more time. Or used the filter on her BlackBerry Enterprise Server to only send her the emails where her name appeared on the to: line. Sigh!
As the author says, these filters work particularly well with Gmail or Google Apps [both of which I use] to manage mail effectively.
“Once you’ve created some of these filters, GMail (what I use) has an option to immediately run them on whatever you’ve got in your inbox. Use this to instantly filter low priority items away so you can focus on what’s important.
Going forward, your filters will be applied to any new email that comes in. This will keep your inbox clean so you can read the relevant, important emails first, before you head to your folders to deal with these low priority emails that may still be important to you – but don’t require as quick a response.” Source: 5 Types of Emails You Should be Automatically Filtering – Stepcase Lifehack
One more thought for those of you unlucky enough to be on MY emailing target list. I send ‘just in case’ info from my personal gmail account and important ‘just in time’ email from my e1evation account. If you’re smart, you’ll filter emails from toddlohenry@gmail.com and make sure emails from todd@e1evation.com are granted the HIGHEST priority! Those of you who are prolific emailers may want to grant your frequent recipients a similar escape hatch…
As always, I invite readers to comment, call or contact me and let me know what YOU think [or ask for help if they’re caught in email hell!]…
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- Top 10 email clients, according to Fingerprint (b2bemailmarketing.com)
- All Things Google: Using Filters to Manage Your Inbox (profhacker.com)
- Filters make things clean (justanasterisk.com)
Thought leadership. It’s not just for geeks anymore!
Kevin Naze, one of my favorite outdoor writers, of the Green Bay Press Gazette writes…
Dave Nolan is a family man on a mission of faith.
While part of it includes finding a new career after an 18-year stint in the automotive industry ended when General Motors decided to stop making Saturns, another component to his master plan is getting more people to look beyond the world’s values.
“My dream job would be to have a career in sync with my passions — the outdoors partnered with the Christian ministry,” Nolan said. “My goal is to be the face of an organization and build relationships with an organization that shares the same passions.” Source: De Pere’s Nolan following a new path | greenbaypressgazette.com | Green Bay Press-Gazette
What thrills me most about this is knowing the backstory. You see, Dave is a client of e1evation, llc and a good friend to boot. I was with him when his job at Saturn was pulled out from under him and I’ve been there every step of the way as he has made his decision to follow his passion and follow God’s lead into a career in the ‘outdoors’…
Dave is using the good, fast and cheap tools I advocate to build his business. He’s still taking baby steps at Dave Nolan Outdoors, but he’s making all the right moves. Track his progress! This guy’s a thought leader who is going places and he’s partnering with e1evation, llc to make it happen…
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The top 5 ways to promote your business using LinkedIn
I think author Lewis Howes is a little over the top here in his praise for LinkedIn, but I still think he’s worth quoting…
“LinkedIn is the most powerful social networking site to help you grow your business. It makes Twitter, Facebook and YouTube seem like social networking sites for kids.If you want to hang with the big players—a place where connections are made, leads are generated, and deals go down—then you need to spend more of your time on LinkedIn.
Although other sites have their purpose in the business world and many people utilize multiple social networking sites, LinkedIn is still the number-one place to market your business.” Source: Top 5 Ways to Market Your Business With LinkedIn | Social Media Examiner
His recommendations?
- Use LinkedIn groups to generate leads
- Ask questions and build credibility
- Create events
- Search in your target market
- Send personal messages
Me personally? I think that Facebook has stolen LinkedIn’s lunch money. What I mean by that is that 5 years ago, LinkedIn was the serious tool for business social networkers and Facebook was the place where you spied on your kids. LinkedIn lost its popularity to Facebook which continues to gain momentum in the business space. I consider LinkedIn to still be one of the ‘big 3′ social media tools, but it’s a distant 3rd to Facebook and Twitter. Exception? LinkedIn continues to succeed in some business communities like Northeast Wisconsin where we are traditionally slow to adopt and slow to let go so it cannot be overlooked as part of a comprehensive social media campaign. If you want to get started with LinkedIn, you can’t go wrong by following Lewis Howes’ advice. If you can’t figure out what he’s talking about, contact me…
7 social media tools for the news media
If I were a news media journalist what social media tools would I use to make my job easier? I attended a social media panel this morning hosted by news media journalists moving into the social media space and it made me think a lot about what tools I would use if I were in their shoes. Here’s what comes to mind…
First of all, I’d act like an editor and treat the millions of content creators on the internet as my personal little cub reporters. I’d harvest their content and build my stories using the following tools:
- Google Reader + Google Alerts + Feedly to aggregate my own personal newspaper from trusted sources
- Socialmention for ‘real-time social media search and analysis’
- Tweetmeme for tracking the hottest trends and links on Twitter
When it came to sharing the stuff I’d found, I’d use Shareaholic and some combination of the following tools to promote my reporting:
- Posterous for autoposting to multiple social media outlets
- ScribeFire [if I had a blog]
- Hootsuite for all my Twitter needs
btw, I cheated on the first line — there are really nine tools in this post, but Google Reader + Google Alerts + Feedly all act as one unit to deliver a ‘virtual newspaper’ or magazine jam packed with valuable source content. Socialmention and Tweetmeme are good for ‘taking the pulse’ of a topic. The other tools depend on what type of tools are use for promoting content that’s been posted online. It kind of assumes the media outlet has a YouTube channel, etc., but that may be a pretty big assumption. Personally, I think the combination of Shareaholic + Posterous is the killer combination for promotion. Learn these two tools and you’ll be able to grab content FROM anywhere and post it TO anywhere so easily that you’ll be able add all those additional posting responsibilities without breaking a sweat!
If this list seems daunting or the post has you scratching your head, comment, call or contact and I’ll break it down for you. Happy deadlines!
Small business and social media
Just because you’re a small business, doesn’t mean you can’t leverage social media — in fact, it’s quite the opposite…
“Social Media impacts every business, every brand, and in doing so, connects a network of distributed communities of influence, making the world a much smaller place in the process. Small businesses are in fact at an advantage in Social Media Marketing as they can focus on hyper-local activity that can offer immediate rewards or at the very least, the real-time feedback or lack thereof says everything about next steps.
A recent survey conducted by Citibank offers a contrary point of view, citing small business executives who believe social networks offer no benefit or promise to expanding their business. This isn’t all that uncommon however. The truth is that without knowledge or direct experience, it’s virtually impossible to envision the potential of something where they’re most likely absent as a consumer themselves.” Source: The Socialization of Small Business | Brian Solis
The article goes on to say…
“Ad-ology published its “Small Business Marketing Forecast 2010″ report that revealed that among the other benefits of social media, lead generation is the biggest benefit of online networking. Other benefits ranked as follows…” Source: The Socialization of Small Business | Brian Solis
You’ll have to go to the source to get the complete ranked list. Comment, call or contact me to discuss how this applies to your business!
Tactic #9: Leverage the ‘homebases and outposts’ strategy
It has been awhile since I wrote about tactic #8; using branded mail…
Today I’m going to talk about the third pillar of the e1evation system; promoting your online brand and reputation through the leveraging of homebases and outposts. Pillars 1 and 2 are ‘finding your passion’ and ‘publishing’. Once you’re publishing and you’ve found your voice, it’s time to promote your content through the use of social media outposts. Chris Brogan starts us off here…
“Social networks are great places to meet new people, to build new business relationships, and to learn about information from non-traditional sources. But another great way to use social networking sites is as an outpost. What do I mean by this? It turns out that people getting to know you on social networks might also find your content for the first time, and/or something you post to those networks might bring you an opportunity that wouldn’t immediately come to you in other ways. ” Source: Using Outposts in Your Media Strategy
I first noticed the power of leveraging social media outposts during my ‘reign’ as one of the top political bloggers in Wisconsin. I noticed during that time that if I would cross-post to Facebook or some other social media tool, that the post would get more traffic. Although this idea seemed original to me, I found that other great minds like Chris Brogan and Darren Rowse were already heading down this path… Continue reading “Tactic #9: Leverage the ‘homebases and outposts’ strategy”
Bright, shiny objects! 
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