Tag: Technology

Personal Digital Coaching

English: American entrepreneur, author and pub... …could be just the help you’re looking for! Over 18 months ago, Seth Godin wrote this on his blog:

“Here are three things that are true: 1. Digital technology, especially computers and cell phones, can dramatically increase productivity. 2. More and more users of digital technology are small firms or individuals. 3. The vast majority of users of digital technology are totally lame in getting the most out of the investment of their time and money. “Oh, I didn’t know I could do that.” “You mean I don’t have to manually type my address book in by hand?” “There are graphs in Excel?” “Gmail is free?” Here’s what I haven’t found: people who charge $100 an hour to hear what you do and how you do it and then show you how to do it better. People who organize data and put it in the right place. People who overhaul the way small groups use technology so they can use it dramatically better. People who use copilot to take over a PC and actually rearrange it so that it works better.More examples: Teach people to back up. Show them how to check their email on the road. Help them understand how to use online networking when it’s appropriate (and warn them when it’s not). Show a restaurant how to use OpenTable to keep the place full, or to use a blog (with an RSS feed) to easily communicate with loyal customers. Teach a company to keep tabs on itself with Technorati.” Source: Seth’s Blog: A shortage of digital coaches

If you do a Google Search on the topic, note who is at the top of the list — your humble digital coach Todd Lohenry @ e1evation, llc! Once I securely log on to your computer [after you grant permission] using the technology described, I can help you with just about anything! See a quick demo here… https://www.youtube.com/watch?v=fJlASMkot34 Oh, and btw? I only charge $50 per hour… [btw, note the date on the post! The cost is now $99 per hour!]

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Strategy vs. tactics in social media…

:en:Seth Godin
Image via Wikipedia

Seth Godin on strategy vs. tactics…

New media creates a blizzard of tactical opportunities for marketers, and many of them cost nothing but time, which means you don’t need as much approval and support to launch them.

As a result, marketers are like kids at Rita‘s candy shoppe, gazing at all the pretty opportunities.

Most of us are afraid of strategy, because we don’t feel confident outlining one unless we’re sure it’s going to work. And the ‘work’ part is all tactical, so we focus on that. (Tactics are easy to outline, because we say, “I’m going to post this.” If we post it, we succeed. Strategy is scary to outline, because we describe results, not actions, and that means opportunity for failure.)

“Building a permission asset so we can grow our influence with our best customers over time” is a strategy. Using email, twitter or RSS along with newsletters, contests and a human voice are all tactics. In my experience, people get obsessed about tactical detail before they embrace a strategy… and as a result, when a tactic fails, they begin to question the strategy that they never really embraced in the first place. Source: Seth’s Blog: When tactics drown out strategy

Go to the source to read more…

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How big is the internet?

This big!

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links for 2009-12-08

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Google introduces ‘real time’ search

httpv://www.youtube.com/watch?v=WRkYmx4A9Do&feature=player_embedded
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Google privacy

Oxymoron or? Digg users voted on the top ten questions to ask Marissa Mayer, Google VP of Search and User Experience. Kevin Rose, founder of Digg, has the interview. Long, but worthwhile — especially if you’re a fan of Google…

httpv://www.youtube.com/watch?v=Z6bFyVGvg28&feature=player_embedded
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Maintaining “Inbox Zero” with Google Apps

Image representing Google Apps as depicted in ...
Image via CrunchBase

This is the article I wish I had written about how Google Apps, Remember the Milk and Firefox work together to make you more productive in email…

“If I have more than 30 unread messages at any one time, I break into a cold sweat. So as a result, until recently I couldn’t imagine maintaining my maniacal level of control over my inboxes without a desktop email client’s notifications, rules & plug-ins.”

Inbox Zero is an important discipline in this day and age that few have mastered — click here to read more…

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Unstoppable

httpv://www.youtube.com/watch?v=E6dqI_22dgI
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I did this…

…and it seems to have made my overall computing experience a whole lot faster!

“If you’re web-savvy and comfortable with changing your network settings, check out the Google Code Blog for detailed instructions and more information on how to set up Google Public DNS on your computer or router.

As people begin to use Google Public DNS, we plan to share what we learn with the broader web community and other DNS providers, to improve the browsing experience for Internet users globally. The goal of Google Public DNS is to benefit users worldwide while also helping the tens of thousands of DNS resolvers improve their services, ultimately making the web faster for everyone.” Source: Official Google Blog: Introducing Google Public DNS

Go to the source and try it out for yourself!

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I keep telling you…

…that in order to thrive, not just survive, on the internet, you’ve got to master RSS feeds! Perhaps if someone else explains it this time, it will start to sink in…

“RSS or “Really Simple Syndication” is a term used to explain how, instead of you having to chase all over the Web to find the latest stories and news items you are interested in, you get the Web to bring them to you.

This can save you hours. I call it designing your own news service, delivered to you every day or as often as you want.

The “syndication” part of it is like when a comic strip is “syndicated”, that is, licensed to be used in newspapers all over the world. Bloggers and others who provide stories and articles online want more people to read them, so they “syndicate” them – that is, give permission for them to be read where you want to read them.

Blogs (and some other websites) have code in them to make this happen – it’s called a “feed” because it feeds the information to you that you want. How you usually know where that code is to be found is the orange (or whatever colored) icon. And sometimes words like “subscribe to my feed” or “subscribe to this blog”.

“Subscribe” just means that you get the feed and put it into a tool called a “feed reader” – most of these are free.” Source: What’s RSS? — Des Walsh dot Com

Do go to the source and read the rest of the article, but only if you’re wanting to gain a competitive advantage that will help you crush the competition!

Then, if you’re inspired, go back and read all the posts I’ve done on the topic! Hmmm. Sounds a little cranky — maybe I need more coffee [or, I’ve had too much!]… ;-)

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Hmmm. I think I may need to rethink Posterous…

I’ve been a fan of tumblr for a long time, but the fact that Guy Kawasaki chose Posterous for his ‘Holy Kaw‘ blog got me thinking and testing this morning. My jury’s still out, but I’m curious. Here’s a video tour from the ‘digitalchiropractor’ on YouTube — forget the doctor content and follow along. I think you’ll see why I’m intrigued — Posterous may just be the perfect social media front-end…

httpv://www.youtube.com/watch?v=qxeFOD5lZ4k
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Are You Jotting Yet?

This free tool is amazing, especially if you’re a busy person who spends a lot of time in the car with your cell phone…

“At its most basic level, webapp Jott is a voice to text transcription service: you call Jott, leave a message, and Jott transcribes it and emails you or your contacts the text. That alone can capture the big idea that pops into your head on the drive to the office, but Jott can do a whole lot more than send you email. With Jott’s built-in links and tools that capitalize on its email-sending abilities, it can give nearly any personal organization system a go-anywhere, add-anything boost. Today we’ve got a quick primer on how to turn your phone into a ubiquitous capture tool that zaps info into all your favorite organization apps by voice.” Feature: Get Things Done Over the Phone with Jott

David Allen of ‘Getting Things Done’ fame says that your mind is a terrible place to store things — Jott can help get things out of your mind and into a system where you can deal with them, but that’s just the start. Read the whole article…

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More on the topic of social media ROI

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5 Reasons for Not Managing Your Pipeline

Colin Wilson writes… “I’ve been travelling the length and breadth of the UK last week and not been able to put up any posts on my blog and so feeling a little more than a tad guilty I’ve been trying to put one together during my lunch break on one of the training workshops that I’ve been running… to help me I enlisted the help of some friends and so my thanks go to Tony, Richard, Elaine, Mike and Dave (aka Ishbell) who helped me develop this list.

Here are our 5 best reasons why you should not manage your pipeline…” A tongue in cheek look at the problem of opportunity pipelines which is definitely worth the read. Click here to read more…

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Welcome to Google Sites

I didn’t blog this morning because Google rolled out Google sites yesterday and I got caught up in creating an extranet for a client. Google Sites is an incredible addition to Google Apps for Domains and yes, it’s free [again]…

“Google Sites, a new offering from Google Apps, makes creating a team site as easy as editing a document. Use Google Sites to centralize all types of information — from videos to presentations — and share your site with just a few people, your entire organization, or the world.”

Just one more reason to love Google Apps for Domains! Click the title to go to Google sites…

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3 ways for small businesses to save money on IT

Image representing Google as depicted in Crunc...

Regardless of what the government says, most business owners feel we’re still in a recession…

“The recession is cutting into small and midsized businesses’ IT spending, and some industries are hurting more than others, according to the results of the latest IT Effectiveness Index (ITEI) survey.

The ITEI is a benchmarking tool that measures the technology effectiveness of small and midsized businesses. (Small Business Trends is one of the partners of the study.) According to the latest survey, the manufacturing industry has been hit hardest, with 66 percent of people in this industry delaying, halting or canceling IT projects, and a similar number reducing capital expenses.

Also hard hit were the communications industry (at 55 percent), wholesale businesses (52 percent) and service providers with 48 percent reporting an IT spending slowdown. Not surprisingly, the computer industry was the least affected — only a third of the respondents in that industry said their IT projects had been affected by the recession. And the woes don’t end there. Half of the manufacturing industry respondents said their IT operations were either understaffed or critically understaffed. Thirty-three percent of service providers said the same, as did nearly a quarter of the respondents in the computer industry.” Source: SMB IT Budgets and Staffing Hit Hard by Recession | Small Business Trends

From where I sit, most small businesses squander money unnecessarily by not thinking about saving money where possible on IT. Here are three easy ways to stretch your technology dollar…

  1. Outsource your email and back office collaboration to Google; Google Apps is a powerful, cost effective way to communicate both internally and externally.
  2. Explore using a Content Management System like WordPress as a website; link it to social media outposts to drive your internet marketing.
  3. Get off the Microsoft licensing treadmill; no one NEEDS Windows 7, in face, most end users haven’t mastered XP and 2003 yet. Consider buying older computers on eBay, using Ubuntu, OpenOffice, and other money saving strategies and tactics.

These are just a few of the many ways small businesses can stretch their IT dollars and smart business leaders look to months like December when much of the world loses focus to implement ideas like these. Let’s talk about how you can start the new year with more cost effective tools for IT…

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5 Sentences

I post a lot about email. Why? Because for most business people the battle for control over the inbox is THE most critical fight they face each day. Most actionable items come to us in the form of email and tools like GTD and Inbox Zero help us process that information [search the blog for those topics]…

What about writing emails? There’s a move afoot called 5 Sentences. It’s not complex — you can read everything you need to know about it here. Guy Kawasaki also wrote about it in his post ‘Ten Things to Learn This School Year ‘:

“How to write a five-sentence email. Young people have an advantage over older people in this area because older people (like me) were taught to write letters that were printed on paper, signed, stuck in an envelope, and mailed. Writing a short email was a new experience for them. Young people, by contrast are used to IMing and chatting. If anything, they’re too skilled on brevity, but it’s easier to teach someone how to write a long message than a short one. Whether UR young or old, the point is that the optimal length of an email message is five sentences. All you should do is explain who you are, what you want, why you should get it, and when you need it by.”

Handling email effectively is not only knowing how to process your inbox — it’s a collaborative effort on all our parts to write better and more succinct emails!

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Laptops: Check the Ports Before Buying a Used Laptop

Laptops: Check the Ports Before Buying a Used Laptop

Posted using ShareThis

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Just another reason…

…why ‘cloud computing’ makes so much sense!

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Should lead generation ignore current customers?

“”We know more about our prospects (leads) than we know about our current customers” was shocking statement I heard from a client and it stuck with me. In fact, it’s the impetus for this post.

When you have a complex sale, it can be easy to think of lead generation as only a process for acquiring new customers rather than a process that can also be applied to generating new or more business from current customers.” Click the title to read more…

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Google Apps for Small Business

Use it! I do…

httpv://www.youtube.com/watch?v=nNOh24VrKQo
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