Tag: Tactics & Tools

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Image via Wikipedia

When it comes to blogging, executives have a unique problem. It has to do with the fact that the risk and cost of failure for executives are greater than they are for other employees.

Blogging is a personal affair. The learning curve requires the blogger to open up to the world, create content, build relationships, develop readership, get feedback, make modifications, and repeat.

That can be a lot of risk for anyone. But for the corporate executive, the pressure to “nail it” right out of the gate is more extreme…

via jasonseiden.com

Follow the ‘via’ link to go to the source if you’d like to read ‘the rest of the story’…

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John Jantsch
Image via Wikipedia

John Jantsch recently wrote on the topic of “Profiting from other people’s content”. He says…

“Don’t be alarmed by that title — I’m not talking about stealing content for gain, I’m talking about adding the filtering and aggregating of content to your content consumption, creation and sharing routine.

Pretty much everyone has bought into the idea that they need to produce lots of valuable content in order to build the trust and search engine eyes of today’s online prospect. One way to supplement your content strategy while still providing lots of value, is to get good at finding and filtering other people’s content that your prospects and customers will find useful as well. (Done right, the other people will thank you for giving a wider audience to their content).

It should go without saying that giving credit to the original source and full attribution to the author when appropriate is a must.” Source: Profiting From Other People’s Content | Small Business Marketing Blog from Duct Tape Marketing

John talks about his “consumption, creation and sharing routine” — my mantra is ‘listen, publish, promote’ which is a little more elegant in my book but we’re both trying to say the same thing and use an alliteration in the process. If I were John, I might go for ‘consume, create, communicate‘ — in fact, I might start using that instead. Either way, the point is that gathering good content effectively and commenting on it is a great way to build your personal brand. I’ve been using this strategy for years — most recently, I amped it up by using Posterous [another tool that John advocates] and saving more content directly to my blog instead of shared bookmarks as I used to do. Here are the results:

I think the results are really quite good for an ‘army of one’, don’t you? I do all my ‘creation and communication’ as a result of my daily ‘consumption’ — because my system is easy to implement and use, I work it frequently. I call quoting other sites ‘curation’ and my rare original thoughts ‘creation’. The curation works to draw people to my creation. Does it work? You betcha [you’re reading this, aren’t you?]. The average person drawn into my blog through effective communication reads 3.3 pages and spends 2:52 minutes on the site, while only 4.75% ‘bounce’ to another site. Over 71% are new visitors…

Jantsch goes on to give three tactical implementations of his ‘profiting from content’ suggestion. They are…

“Make yourself a better resource

Creating a habit of filtering content related to your industry, products, competitors and customers will make you better at what you do, allow you to keep up with trends and give you data to help you build deeper relationships with customers.

Share content to draw attention

Pointing out useful resources and good finds is a great way to build your social media and blog followings. Consistently sharing relevant links and sharing them on Twitter is a strategy that many find helps them be seen as follow worthy. Creating a once a week blog post roundup of good stuff is a great way to add content and keep readers engaged.

Filter personalized content

A more advanced strategy is to use your filter skills to create your own industry research briefs. If you specialize in several market niches you can create laser specific new pages and email newsletter roundups that feature the best of what you find each week. You can even use RSS technology to deliver dynamically changing web content password protected for your best clients.” Source: Profiting From Other People’s Content | Small Business Marketing Blog from Duct Tape Marketing

Clearly, John and I share a lot of the same ‘common sense’. He goes on to list 10 different resources [you can follow the link] you can use as tools to find other people’s content. One of them — Kurrently — is one I’ll have to add to my toolkit. For me, however, this is where we part ways. My paradigm is “Google Reader is the answer. Now what is the question?“.

I use Google Reader like a tactical nuke. It’s the one tool I use to manage the ‘rest of the internet’ and I use it like a virtual newspaper or better yet, news bureau, where I manage hundreds of little newsbots that do my news aggregation for me. I have 5 great ways to get relevant content into Google Reader and they include most of John’s 10 tools — it’s just that in my book, Google Reader is the one tool that rules them all. It really is the driver in my ‘e1evation workflow’ outlined below. Either you get it and you can use it or I can help you implement it but the point is that if you have a brand and you want to build it online, we can help…

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Image via CrunchBase

As a father of 6, parental analogies are always close at hand for me. It’s why I sometimes say that clients are like children in that when you see them take the things you teach them and they make it their own and excel, you can’t help but burst with pride. Recently, the AGCO blog was included in the agriculture feed at Alltop, the internet’s best source for news aggregation, becoming the only Farm Equipment manufacturer to do so…

AGCO’s success should rightly be credited to Jamy Johnson, a budding online community manager and social media practitioner who took the time to embrace the ‘e1evation workflow’ and make it her own. Last month, their blog had over 10,000 visits and it’s rapidly becoming a key factor in lifting the corporate website to new heights in search and traffic rankings as well…

Kudos to Jamy’s manager Sue Otten who had the courage to embrace social media in the ag space before ag social media was cool! If Jamy and Sue can rise to the top using “good, fast, and cheap” social media tools for agriculture, imagine what you can do in your industry!

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A couple days ago, I explained why I was passing my Google Chrome Notebook on to my wife. It was a grand experiment and also a way to make sure that when I used my computer I wasn’t still logged in to her Facebook account. It’s been less than a week, but my technophobic wife completely surprised me when, from day one, she genuinely liked her new computer.

“It’s easy,” she explained. “It does exactly what I need it to and it takes me exactly where I need to go. I like how you set up a little button for my email.”

I can’t take credit for the Gmail icon that appears in the default browser window. It’s just a link to your default account with which most Chrome users will be familiar. However, for a person whose only reasons to get online are email, Facebook, and the occasional bit of research, shopping, or homework help for the kids, it’s a nice approach.

For her, it was always a struggle just to find the browser. “What do I use again? Foxfire? Chrome?” It wasn’t as if she was looking Adobe InDesign. She just wanted to get online. With Chrome OS, of course, you are online. That’s the whole point. Open the notebook, enter your password if necessary, and you’re there.

via zdnet.com

Not my wife — the author’s wife, but mine is the same way. These might be the perfect computers for most end users. Follow the ‘via’ link to go to the source…

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via thingstodoingreenbay.com

There are few people I know that have leveraged the internet more effectively to build their personal brand than ‘Green Bay Greg‘ Dallaire. The video is one that he shot for a client of mine, Tailwind Flight Center, and it demonstrates the quality of the work he’s doing at ‘365 Things to do in Green Bay’ along with Tony Rouse from MindSeed Labs. If you want to know how to use the internet and social media to build your brand you don’t need to look much farther than Greg Dallaire…

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If it’s true that the first hour is the ‘rudder of the day’ than the next few weeks are the ‘rudder of the year’. If you lead an organization like I do, here are 4.5 books that will give you all the insight you need to chart a course for the year…

http://ws.amazon.com/widgets/q?ServiceVersion=20070822&MarketPlace=US&ID=V20070822%2FUS%2Fmakrai-20%2F8003%2F974832f3-cfc8-4f4e-a456-7f7a36b9a700&Operation=GetDisplayTemplate null

Here they are in their recommended order of reading:

  1. 7 Habits of Highly Effective People. There’s a reason why this book is one of the most popular of all time. Read or reread it!
  2. Getting Things Done. Another book that has become so popular that people have forgotten why.
  3. Awesomely Simple. This one is new, but powerful enough to be a ‘must read’ recommendation for me. John Spence defines what a ‘book’ should be in the new millennium by hosting a website with bonus materials for readers. He’s also active in social media and eagerly engages readers…
  4. Your Best Year Yet! Enough said.
  5. The Autobiography of Benjamin Franklin. What? Yes, read it. Franklin’s systematic approach to building new habits is outlined here.

Now for the how. Yes, I’m even going to tell you how to read them. Read them via Kindle. “What”, you say? “I’m not going to buy a Kindle just to read these books!” “Well”, I say, “you don’t have to”. Kindle software runs on Windows, Mac, iPhone, iPad, iPod Touch, Android, Windows Phone 7, BlackBerry and via web browser. It synchronizes wirelessly between devices creating a virtual library of all the books you download allowing you to access them anywhere at any time. So, if I’m reading a book on my Sprint Evo and highlight a section that I want to go back to later, when I get to my computer and synchronize my books, the same selection will be highlighted, along with any notes I’ve made, on my PC. Did I mention that most Kindle books are around $10 as well? The total in the title is the sum of all the Kindle books I recommended and you can click on any title in the slider to order it immediately…

This video will help you get the picture…

Now as much as I love all things Google, Kindle content is cheaper than the new Google Books by about 50% in my informal testing and although the Android reader for Google Books is more full featured, imho, Kindle software is a more compelling offering at the moment. btw, if you’d prefer to listen, there’s always Audible — another service from Amazon.com! Again, no special device is required because there’s Audible software available for Windows, Mac, iPhone, iPad, iPod Touch, Android, Windows Phone 7, BlackBerry and web browser. Instead of listening to talk radio, now you can get smart while you’re driving around!

According to Einstein, doing the same things and expecting different results is the very definition of insanity. These books, combined with new ways of consuming their wisdom, will help you get from where you’re at to where you want to be as a business leader in 2011. Really!

All the best to you in 2011!

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How to choose the Twitter client that’s right for you

Good, better, best

More than a third of all tweets are sent by people visiting Twitter’s default Web client. Which is too bad, because Twitter, as a website, is by far the least effective way to use Twitter as a network.

But even though just about any third-party client will provide you with a better way to use Twitter, picking the client that’s right for you can be daunting. Should you install a client or use one that runs in your browser? Which features are really necessary? Should you pay for any of these services?

I typically prefer browser-based clients because I think its easier to move between browser windows than separate programs, but I wouldn’t turn my nose up at an installed client with a really great feature set just for that. The best client for you is the one that fits your workflow — if you really need to be able to schedule tweets to be effective and a client doesn’t give you that option, then it’s the wrong service for you, even if everyone else loves it.

via smartblogs.com

Agreed — browser based is the way to go. Platform independent and always available. Me? I’m a HootSuite guy — I love everything they do from the web to their Android app. How about you? btw, you can follow the ‘via’ link if you’d like to go to the source…

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10 Ways to Get the Most Out of Technology

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Image by ismh_ via Flickr

“Your gadgets and computers, your software and sites — they are not working as well as they should. You need to make some tweaks. But the tech industry has given you the impression that making adjustments is difficult and time-consuming. It is not. And so below are 10 things to do to improve your technological life. They are easy and (mostly) free. Altogether, they should take about two hours; one involves calling your cable or phone company, so that figure is elastic. If you do them, those two hours will pay off handsomely in both increased free time and diminished anxiety and frustration. You can do it.” Source: 10 Ways to Get the Most Out of Technology – NYTimes.com.

You’ll have to go to the source if you want to hear the Times perspective on the 10 ways you can more effectively manage your technology in the new year — most of the suggestions are sound. You might also want to read this post for some things you can do to get a ‘new’ computer for the new year…

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What’s Your Killer “Technology”?

The word “technology” is in quotes because I want to expand your view of how it’s used. Businesses that get talked about do something different from other businesses. Being different is such an essential ingredient in marketing a small business.

You must also work, however, to bring that difference to the forefront of all marketing communications by developing tools that promote your point of view and your core difference.

It’s not enough to say that you’re different; you’ve also got to develop tools and materials that illustrate that difference. So in that vein, your technology could be a seven-step approach, a discovery audit, an actual technological product advancement, a coaching process, a set of tools, or proprietary software.

The key is to capture what it is that you do that’s unique and valuable and expand it into something that you can build a great deal of your educational content platform around. Think of this as your organization’s signature tool.

via openforum.com

My ‘signature tool’ is the ‘e1evation workflow’ — you can read about here…

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Measuring The Total Economic Impact Of Google Apps

TCO of Google Apps for Business http://d1.scribdassets.com/ScribdViewer.swf?document_id=45418041&access_key=key-wkav43yxomjyocn46fh&page=1&viewMode=list

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A Tale of Three Websites

Here’s a case study — unscientific as it may be — about 3 websites. One is 12 years old, one 7 years old, the other was launched a little over two months ago. The first belongs to radio station WORQ, the second belongs to WTAQ, the third also belongs to WORQ — both stations serve the Northeast Wisconsin market. All three sites serve a similar demographic, although the WORQ properties have an added ‘spiritual element’ that WTAQ does not have…

Here are the Alexa snapshots for each of the websites…

Here’s what I find interesting. WTAQ has the highest traffic rank as well they should — they are a large and successful part of Midwest Communications and they are the local outlet for Rush Limbaugh, Sean Hannity and my good friend Jerry Bader, who regularly outperforms them both in the Arbitron ratings. I don’t know what the budget was for the recent overhaul of the website, but it has yielded them great results in the Alexa rankings — until the ‘total beauty makeover’, WTAQ’s site was ranked in the top 5 million or so. Today they rank at 173,161.

WORQ’s website has been up almost since the dawn of the internet — 5 years longer than WTAQ and their Alexa ranking is a respectable 410,018. Not bad considering they are a Christian radio station that runs on donations. Their developer, Virtualtech, is doing a nice job for them and the station leverages the website well. I do not know the budget for the site…

Now for the upstart ‘Standupforthetruth.com‘. The site was launched two months ago as a companion site to a program called ‘Stand up for the Truth’ which airs M-F, for one hour at 9 CDT [listen here, either online or via podcast]. The show was launched December 6 and the site had a hard launch just 5 days before that. Here’s what I find noteworthy: Standupforthetruth.com is closing in on WTAQ’s Alexa rankings at 175,558 and should pass them up this week on their current trajectory. Pretty impressive considering the total budget for technology and training was less than $1,250!

In the spirit of full disclosure, I developed the social media hub for Stand Up for the Truth. The technologies implemented are all what I refer to as “good, fast, and cheap” free, open source tools:

  • Gmail
  • Google Reader + Feedly
  • Chrome + Shareaholic
  • Posterous
  • Facebook Page
  • Twitter
  • LinkedIn
  • MailChimp

All these “good, fast, and cheap” technologies are rolled up in the ‘e1evation workflow‘ — a ‘thought leadership’ methodology that produces great results online. Program host and station General Manager Mike LeMay has been trained in the ‘art’ of ‘consume, create, communicate’ and has done quite well considering he is an admitted technology neophyte. He would be the first to admit that program co-host Amy Spreeman and Hopenet360 director Jeff Strommen have been tremendous assets on the project, but he has come a long way himself demonstrating that the ‘e1evation workflow’ is truly ‘Mike-proof’!

There’s a fine line between blowing your own horn and sharing a story and I hope I haven’t crossed it here. I do believe, however, that it’s a sad dog that can’t wag it’s own tail from time to time. I don’t take credit for Mike’s great thinking, but he has confirmed again that the ‘e1evation workflow’ may be the shortest path to thought leadership on the internet. Mike perspective? “This just shows how hungry some Christians are for Truth. Lord willing He will be glorified as we move forward.” Ouch. I’m humbled — so much for my dog’s tail. I’ll put it between my legs where it belongs…

Bottom line? You don’t need to spend a lot of money to get your point across on the online — a ‘little guy’ like Mike bringing in the same traffic as a ‘big guy’ like Jerry Bader in such a short period of time and with so little money spent is an internet marketing success story of ‘David and Goliath’ proportions. Comment, call or use the contact form to connect so we can talk about how this applies to your business…

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Consumers More Likely to Use Businesses Active on Social Media

Image representing Yelp as depicted in CrunchBase
Image via CrunchBase

Seven out of 10 consumers are more likely to use a local business if it has information available on a social media site, says a new study.

The annual study, called Local Search Usage Study: Bridging The Caps, From Search to Sales, is a joint effort of comScore and TMP Directional Marketing, a local search marketing firm. It includes an online survey of some 4,000 consumers, plus data gleaned from observing one million consumers who agreed to have their online searches monitored anonymously.

Having a page on Facebook is a start, but it’s not a one-time effort: 81 percent of consumers using social media say it’s important for businesses to respond to questions and complaints. And for the record, you do need to worry about reviews and ratings – 78 percent said they’re important when deciding what to buy.

What else do you need to be doing with social media? Nearly four out of five (78 percent) of users want special offers, promotions, and information about events, 74 percent want regular posts about products, and 72 percent want posts about the company itself. (Wondering about posting those photos of the company office—or picnic? Two-thirds of those surveyed want to see them.)

If this all seems too daunting, the survey also suggests a simple starting place: make sure there is correct information about your business in as many places online as you can (Google, Yelp, Facebook, Twitter, etc.). Social networkers are 67 percent more likely to buy something than general searchers, but one in six searchers is frustrated by the lack of reliable information about small businesses on the Web – either it’s not there at all, it’s incorrect, or it’s confusing or disorderly. One third of searchers give up on a business when they can’t quickly find the information they’re looking for.

via inc.com

Wow. Just wow. You can follow the ‘via’ link if you’d like to read the rest of the article. Comment, call or use the contact form to connect and discuss how this applies to your business. Thanks to Dana VanDen Heuvel for tweeting this…

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7+ Tools for Turning the Tide

I had the honor yesterday of team teaching a social media ‘bootcamp’ with super smart social media guy Dana VanDen Heuvel [I know! Why was I team teaching with him?!]. Apparently Dana finds some value in my ‘practical, tactical’ approach to social media implementation so he asked me to share it with the class…

Me? I think people who believe that social media marketing could be valuable for their business are immediately faced with the question of ‘how do I add social media to my overflowing plate and still get home for supper?’. If that’s true then we need a simple toolbox to help us go from being overwhelmed by data to effectively managing and producing it. This is my current thinking about the ‘7+ Tools for Turning the Tide’ [the plus is for retail destinations that would also benefit from location-based social media]…

http://www.mindmeister.com/maps/public_map_shell/71029957/7-top-tools-for-turning-the-infotide?width=550&height=400&zoom=1&live_update=1

Before you tweet back that this is way oversimplified, remember where most aspiring thought leaders are at! That’s why I use three maxims to guide my choice of tools:

  • “Things must be made as simple as possible but no simpler.” Albert Einstein
  • “Never use two tools where one will do.” Paraphrase of Thomas Jefferson
  • “The tools must be ‘good, fast and cheap’, completely cross platform, and available anywhere/anytime [which means they are web and mobile based].” Todd Lohenry

This mindmap is a revision of my now ‘world famous’ series ‘The Top 10 Tools for Tightening your Tribe‘ — the missing technology toolkit for Seth Godin’s book ‘Tribes‘. You’ll see that some of the tools have changed [I’ve moved to Chrome from Firefox, for example] but the principles are enduring and many tools have stood the test of time over the past year — a lifetime in the social media space…

Questions? Feedback? Comment, call or use the contact form to connect so we can talk about how this applies to your business…

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How to Make Your PC as Fast as the Day you Bought It

Image representing Microsoft as depicted in Cr...
Image via CrunchBase
Does your computer suck? It’s probably your fault!

One of the most frustrating things in life is a slow computer.

Every few years, we buy an expensive new PC and love how fast it starts up, runs programs, and loads web sites.  Inevitably, though it starts to slow down, until eventually we are pulling our hair out waiting for it to do routine tasks.

Why is this? It turns out the answer is actually quite simple and you don’t even need to be “technical” to understand the causes and solutions.

The good news, it’s not the computer hardware that’s the problem.  In most cases the hardware you have is perfectly capable of being restored to its original glory and kept in fast running condition with minimal effort.

Rather, the problem lies with changes that occur to the PC’s software. The 2 most common causes of slowdown (along with easy solutions) are:

via howlifeworks.com

The author goes on to say registry errors and spyware and viruses are the two main causes of slowdown — and he’s right — but I don’t like the recommendations so here are mine…

I’ve actually been thinking about this alot lately. I optimized the computer of one of my favorite clients on Friday — Ann Renard of Renards Cheese in Sturgeon Bay. As I explained to Ann, for most people, the best day with their computer is the first one and unless you take a couple of basic steps to assure it will continue to perform, it will get worse and worse every day. Here’s what we did to get her a ‘new’ computer…

First, we went to Crucial.com, downloaded the memory scanner and found we could max out her memory for less than $90. She had been sold a computer with only 1Gb of memory which is well above the Microsoft minimums but not very practical in the real world…

Next, I used RevoUninstaller to delete the cheesy [I guess I actually meant that pun] antispam and antivirus apps that had been installed and replaced them with Microsoft Security Essentials. I figure Microsoft causes all the security problems, why not let them fix them? Seriously, I have found MSE does a great job with minimum system interference — something I can say about Symantec [Norton] or McAfee tools. You can download it here…

Finally, we downloaded and installed TuneUp Utilities. It’s the only utility that I purchase and resubscribe to year after year. We did the analysis and ran all the optimizers and now her computer is running great. TuneUp Utilities will continue to run in the background with minimal interference and keep her computer in great shape…

That’s it. For the paltry price of less than $150, Ann has a ‘new’ computer that will continue to run in tip top shape for the foreseeable future. For the record, I would have charged her $70 to do this work, but she had given me a great ‘care package’ of some of their new cheese products and I wanted to reciprocate. The approach that I took and recommend — more memory + TuneUp Utilities + Microsoft Security Essentials — is a winner that you can deploy on your own! Of course, if all of this was Greek to you, you’ll want to give me a call so I can do it for you…

As a bonus for having read this far, I’m sharing my ‘top tools’ mindmap with you — it’s a list of mostly free resources that I use and recommend. TuneUp Utilities is the only one with a cost attached. You can download Soluto at http://soluto.com and all the rest can be downloaded at http://ninite.com…

Zoom in with the plus sign… :-D

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Feedly v4.x Tutorial

via blog.feedly.com

Using feedly? It’s the perfect partner to Google Reader. If you want to stay ahead of the curve, use both…

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The Future of Local Commerce = Facebook + Foursquare + Yelp + Groupon [+ Outdoor]

Image representing Foursquare Solutions as dep...
Image via CrunchBase

Buy local? It’s more than just a tagline but if you want more than your fair share of drive by business, you have to consider what these tools can do for you…

“There’s been much hype, crazy valuations, and overall market excitement about businesses that promise to unleash the power of the social graph, location, recommendations and group buying. Facebook’s latest valuation according to SecondMarket is now about $30 billion, Foursquare raised $20 million at a post-money valuation of $115 million while still at a pre-revenue stage, Yelp, short of selling for $550 million to Google, raised over $25 million at an undisclosed but very high valuation, and finally Groupon raised $135 million at a whopping $1.35 billion valuation. So besides their huge success with the investment community, and their users, what do these companies have in common, and what does all this have to do with disrupting Local Commerce?” Source: The Future of Local Commerce = Facebook + Foursquare + Yelp + Groupon

imho, you if you want maximum impact, you also have to consider what these tools will do for you when combined with old media like outdoor advertising as well, but not everyone has the ability to help you integrate outdoor like e1evation does…

What do each of these tools do? Here’s your primer and why you should care…

“Let’s focus on the main function each of these different startups provide to understand how bringing them together will ultimately disrupt multiple trillion dollar industries:

  • Facebook: provides the Social Graph, which is fast becoming a utility. Through its open platform, and APIs, we share more about our lives and our interactions online and on mobile every day.
  • Foursquare and Gowalla: provide location services and check-ins, along with game mechanics that motivate users to unlock badges, earn mayorships, and get discounts at local stores in the process.
  • Yelp: provides crowdsourced reviews of local businesses. Now also provides check-ins, and offers.
  • Groupon: provides discounted offers against a promise to increase sales and bring in brand new customers to local businesses.

The interesting thing here is that there’s a lot of overlap between the features offered by these companies. Recently, Facebook launched Places, a mobile geo-location service that mimics Foursquare local check-ins. Yelp also added check-ins, and recently rolled out Yelp Deals, a Groupon clone.” Source: The Future of Local Commerce = Facebook + Foursquare + Yelp + Groupon

My advice? Find someone who can help you get launched and get moving, but I’m in that business so what would you expect me to say? Really! Comment, call or use the contact form to connect so we can talk about how this applies to your business…

via ScribeFire
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TuneUp Utilities™ 2011

via tune-up.com

The PC world is full of crappy, overpriced utilities that promise to speed up your computer, but only slow it down. imho, the only utility worth purchasing is this one. Using TuneUp Utilities is like having your own IT department dedicated to keeping your machine running in better than ‘day of purchase’ condition. For entrepreneurs or small business owners that don’t have time to futz with computers, I only have one question — why haven’t you downloaded it already?

btw, here’s a valuable secret. If you install it and uninstall it after optimizing your computer, you’ll be led to a page where you can purchase the $49.95 utility for only $24.95!

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Social Media Marketing Bootcamp – Green Bay, December 3

I’m really excited that Dana VanDen Heuvel of MarketingSavant has asked me to join him in team teaching this Social Media Marketing Bootcamp in December. Dana’s brilliant when it comes to social media strategy and I’m not so bad at practical, tactical social media tools…

Nearly every local business can benefit from social media in their marketing, but most courses and books only tell you why and don’t show you “how to.” The Social Media Boot Camp for Local Business will teach you the why, the how-to and the practical, tactical things you can do to make social media work for your business. You’ll complete the course with complete command of the latest social media marketing tools and know how to deploy them in your business.

Folks who attend will get alot in a very condensed timeframe and if I weren’t presenting, I’d be the first to sign up…

via gbsmbootcamp.eventbrite.com
You can follow the via link to sign up via EventBrite. Here’s the outline for the course…

Social Media Bootcamp – Workshop Agenda http://d1.scribdassets.com/ScribdViewer.swf

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Campaigns not buying social media

This is an alternate crop of an image already ...
Image via Wikipedia

How effective new media can be for candidates looking to convert an online presence to a victory on Election Day, however, is still a subject for debate.

Some believe that while effective Twitter or Facebook accounts can make candidates more approachable, they also can make politicians into more polarizing figures.

The prime example discussed at the event, titled “Going Viral: How Campaigns Are Using Social Media,” was Sarah Palin, who has the ability to drive a news cycle with a 140-character tweet or drive a policy conversation by tapping out a Facebook note, as she did last year when she wrote of “death panels” during the debate over health care reform.

By tweeting, Palin — who often gets taken to task by the media for making errors in her casual notes to followers — is able to preserve and build support from fans who care more about her approachability than her accuracy. Just last week, Palin accidentally tweeted that John Raese was from Pennslyvania, when he actually is running for the U.S. Senate in West Virginia.

“She’s definitely more likely to be the Republican nominee for president but less likely to actually be president,” said Matthew Hindman, GW assistant professor of media and public affairs.

Read more here: politico.com
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10 Fresh Blogger Templates for Any Application

via mashable.com

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Answered: 10 Questions About Website Redesign

Image representing Mike Volpe as depicted in C...
Image by mikevolpe.com via CrunchBase

Website redesign can be lethal or liberating for your business. Know what you are getting into before you sign the contract.

Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. We received nearly 400 questions during the live session and wanted to address the most frequent ones here, offering a platform for discussion.

via blog.hubspot.com

If you’re interested in redesigning your site, you’ll want to follow the ‘via’ link and read these 10 answers. HubSpot is also offering a free guide if you’ll provide your info. Comment, call or use the contact form to connect so we can talk about how these 10 answers apply to your business…

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