Tag: Starbucks

The pessimist, the optimist and the realist

The Meta Picture via The pessimist, the optimist and the realist.

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…on Refreshing Yourself

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“There’s a “refresh” button you can click on the computer when you’re on-line. It makes the computer operate more efficiently.

Sometimes we get a little sluggish, too. We’ve been push­ing too hard. Mulling the same thoughts over and over. Doing the same things over and over. Sometimes we need a change of scenery. Sometimes we need to refresh our thoughts with prayer, meditation, a few words from a friend, or spending some time with a good book.

Maybe it’s our bodies that need refreshing. We need a cold beverage, a brisk walk, a nap, or a hot shower.

Maybe we need a bigger refreshment: a weekend at a spa, a vacation. Even if our budget is low, we can pitch a tent in a park and take in the refreshing beauty of the world around us.

Look around. The world abounds with refreshments. The next time you get bogged down, stop pushing so hard. Do what you need to do to become efficient and operate with ease.

Refresh yourself.

God, help me understand the power of taking the time to refresh myself. Then help me stop thinking about it and actually do it.” via April 26: Refresh Yourself.

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Things we’ve been tracking in the past 24 hours…

 

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Are you fascinating? I sure am and Google Reader is the reason why — well, one of them anyway!

“The primary goal of your social media activities—whether for your personal brand or your organization’s brand—is to establish yourself as a fascinating subject-matter expert. The only exception to this is if you are a household name celebrity like Lance Armstrong, Oprah or Barack Obama. If you are this level of celebrity, then tweeting or updating, “I’m at Starbucks on the way to fly VirginAmerica to Vegas” is cool.

For the rest of us, the challenge is to achieve a consistent level of fascinating information about your area of expertise. The answer is simple. First, it helps if you actually know what you’re talking about. If you don’t, it may be better to let people wonder if you’re clueless rather than participating in social media and removing all doubt. But let’s say you’ve crossed the Rubicon.

Then it’s all about finding good stories, videos and blog posts about your subject and providing links to these sources. For example, if you own a restaurant, then you could post a link to The Second Annual New York Foodie Photo Scavenger Hunt, Cilantro Haters, It’s Not Your Fault, and Check It Out: Get Your Groceries At The Library. Do this for a few months, and people will recognize you as a food expert. And guess what? They’ll come eat at your restaurant.

Then the next question is how you can find these stories, videos, and blog posts. I have four methods for you to use:” Source: How to Be Fascinating : The World :: American Express OPEN Forum

Guy goes on to offer these 4 tools:

  • StumbleUpon
  • SmartBrief
  • Interns
  • His own service, Alltop

As much as I love you Guy, I have to take issue here. Ummm, how could you NOT mention Google Reader? Yes, StumbleUpon and SmartBrief are two great sources but I can manage hundreds effectively in Google Reader. In fact, because of Reader I don’t need interns! True, Alltop is one of the places I tell every client to go but Google Reader is the killer app for news aggregation. I broke it down here a long time ago…

So to Guy, or whatever intern reads this, please add Google Reader to your list — nothing makes you fascinating faster than Reader!

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Starbucks CEO on ‘luck’

“Life is a series of near misses. But a lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future.”

Howard Schultz (1953 – ), American entrepreneur, chairman of Starbucks ” Source: Newsletter

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The Brand called You…

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…is not a new concept — Tom Peters rolled it out a couple of years ago — but it’s just as relevant today as it was then. Even more so!

“That cross-trainer you’re wearing — one look at the distinctive swoosh on the side tells everyone who’s got you branded. That coffee travel mug you’re carrying — ah, you’re a Starbucks woman! Your T-shirt with the distinctive Champion “C” on the sleeve, the blue jeans with the prominent Levi’s rivets, the watch with the hey-this-certifies-I-made-it icon on the face, your fountain pen with the maker’s symbol crafted into the end …

You’re branded, branded, branded, branded.

It’s time for me — and you — to take a lesson from the big brands, a lesson that’s true for anyone who’s interested in what it takes to stand out and prosper in the new world of work.

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.

It’s that simple — and that hard. And that inescapable.” Source: The Brand Called You | Fast Company

I strongly encourage you to go to the source and read the rest of the article. It’s foundational reading for any thought leader…

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