The best of ‘what I see’ for 12/14/2012

  1. toddlohenry
    You Cannot Be Happy – Live Life Quotes, Love Life Quotes, Live Life Happy via You Cannot Be Happy If You Fill Your M… ow.ly/2tKtKM
  2. toddlohenry
    If you’re feeling pain, here are two choices; either change your perception or change your procedures!
  3. toddlohenry
    How To Do Squat-to-stands With Overhead Reach (Video) | bit.ly/SVOCBr
  4. toddlohenry
    How Music Helped Me Survive My Divorce and Life Crisis bit.ly/TYuqzR
  5. toddlohenry
    New Report Says Active People May Live Five Years Longer | Greatist bit.ly/SVLxkO
  6. toddlohenry
    @soulfullshelly Thanks for this amazing post!!! What Your Dissatisfying Relationships Are Telling You toddlohenry.com/2012/12/14/…
  7. toddlohenry
    Ever Wanted to Publish Your Own Book? Don’t Start until You’ve Read Guy Kawasaki’s New Book! bit.ly/SnGLQ7
  8. toddlohenry
    Unique Christmas Gift Ideas For The Person Who Has Everything bit.ly/SnGJb1
  9. toddlohenry
    3 Ways to Reduce Stress in 15 Minutes / Day (Without Exercising!) bit.ly/SnGIUq
  10. toddlohenry
    How Music Helped Me Survive My Divorce and Life Crisis bit.ly/SnC6xJ
  11. toddlohenry
    News: First Study Reveals Weight Loss Apps Could Really Work bit.ly/SnC49c
  12. toddlohenry
    50 Important Advice and Things To Know That People Usually Aren’t Told About bit.ly/SnC6xz
  13. toddlohenry
    “If I’m Feeling Mired in My Own Problems, The Best Way to Get a Lift Is To Help Someone.” bit.ly/SkJgCZ

Time for a course correction? Updated 12/13/2012

Here’s another post in an infrequent series that I do to give back to the WordPress.com community

A famous comment usually attributed to Lord Leverhulme goes: “I know that half of my advertising budget is wasted, but I’m not sure which half”. The same is true of your blogging and social media time! How can you tell if you’re on track? Which 50% is working? What can you do if you’re off course? Well, the simplest way may be to check your WordPress.com stats for the past year and see what links people are actually clicking on…

12-12-2012 5-21-44 AM
Click to enlarge…

…then give them more of what they like and less of what they don’t! @jonswanson reminded me that reviewing your mosts popular posts and doing more like them is a good review do to as well!

12-13-2012 6-26-13 AM

Another interesting way is to add twitter tool Twylah to your mix. Twylah brings your brand message into focus, extends the life of your tweets, and helps you get discovered beyond Twitter. Twitter you say? I don’t even use that! Well, you might want to start! I use the sharing feature in the WordPress settings to send every WordPress post to Twitter as a way of amplifying my posts. I also use Twitter to share articles that I don’t feel like sharing on the blog. Together — my blog posts and my tweets — create what I call a lifestream and Twylah is the place where I put that lifestream. Twylah automagically organizes my lifestream by topic and gives me a pretty good indication of how the internet views my lifestream. If the topics are way off, it might be time for a course correction! If the topics look like who you want to be known as, then Twylah provides that validation as well…

12-12-2012 5-44-39 AM

Another reason why I love Twylah in closing is that I can host Twylah on my domain so that I can effectively add Twylah to my WordPress.com blog and get Search Engine Optimization [SEO] benefits from my tweets as well. Oh, and did I mention that Twylah is free?

Blogging in the WordPress.com community is fun, but if you actually want to be recognized as an authority in an area and get found when people are looking for you, these two tools may be all you need to amp your internet presence! Oh, and by the way if you’re looking for WordPress.com or ‘thought leadership’ marketing coaching, you can stop by my business site at http://e1evation.com/services/

5 Things You Should Never, Ever Share On Twitter

Image representing Twitter as depicted in Crun...

 

Ponder this:

 

Twitter is a network that praises transparency. If you’re honest about who you are, you can’t go wrong in your tweets, right?

Well, there’s honest as in “I made a mistake and now I’m owning up to it”, but there’s also honest as in “here is all my personal info, do with it what you will”. In your path to honesty and transparency online, here are 5 things you should never, ever share.

Source: 5 Things You Should Never, Ever Share On Twitter – AllTwitter

 

The best of @toddlohenry for 8/20/2012

  1. “As a lotus flower is born in water, grows in water and rises out of water to stand above it unsoiled, so I, born in the world, raised in the world having overcome the world, live unsoiled by the…
    Mon, Aug 20 2012 06:42:37
  2. “Your life is meant to be filled with beauty.” Bryant McGill
    Mon, Aug 20 2012 06:42:37
  3. If it doesn’t work, if it doesn’t flow, maybe life is trying to tell us something. Life is a gentle teacher. She doesn’t always send neon road signs to guide us. Sometimes, the signs are more subtle. Something not working may be a sign! Let go. If we have become frustrated by repeated efforts that aren’t producing desired results, we may be trying to force ourselves down the wrong path. Sometimes, a differ­ent solution is appropriate. Sometimes, a different path opens up. Often, the answer will emerge more clearly in the quietness of letting go than it will in the urgency, frustra­tion, and desperation of pushing harder. Learn to recognize when something isn’t working or isn’t flowing. Step back and wait for clear guidance.

The best of @toddlohenry for 8/19/2012

  1. CLICK HERE for more life, love, friendship and inspiring quotes!
    Sun, Aug 19 2012 01:45:30
  2. “When I admire the wonder of a sunset or the beauty of the moon my soul expands in worship of the Creator.”Mahatma Gandhi
    Sat, Aug 18 2012 06:12:01
  3. CLICK HERE for more life, love, friendship and inspiring quotes!
    Sat, Aug 18 2012 13:24:06
  4. “There are always flowers for those who want to see them.”Henri Matisse
    Sun, Aug 19 2012 00:14:56
  5. The one person who most blocks you from a full, happy, and successful life is you. Yes, you yourself! He is therefore wise who makes himself an asset. We can be our own worst enemy or best friend. We can be a source of trouble or a cure for trouble. So if we feel empty, as many do, start getting free from yourself as a first step to vibrant living. Start by getting out of yourself. This method may be as simple as helping the next person you encounter. – Norman Vincent Peale, The Power of Positive Living
  6. “On the still calm waters of surrender, the reflections of clarity appear.” Bryant McGill
    Fri, Aug 17 2012 23:37:36
  7. Hut built over 5 years with salvaged materials, overlooking Lake Bonney in the southeast of South Australia. Submitted by Hugh Altschwager.
    Fri, Aug 17 2012 23:37:44
  8. “To move forward simply set your intentions, be grateful for what you have, be open to what is possible, and the rest just happens as a beautiful and effortless flow.” Bryant McGill
    Fri, Aug 17 2012 18:45:50

The best of @toddlohenry for 8/5/2012

Lots of goodness all in one post! The best of @toddlohenry for 8/5/2012 (with images, tweets) · toddlohenry · Storify.

The best of @toddlohenry for 7/17/2012

  1. “My life has been filled with misfortunes, most of which never happened.”- Mark Twain

    Sat, Jul 14 2012 15:18:31
  2. Todd’s tweets…

  3. toddlohenry
    “5 Reasons You Can’t Tell When You Are Being Lied To” http://bit.ly/LvYosN
    Tue, Jul 17 2012 09:02:55
  4. toddlohenry
    25 Animals Who Are Genuinely Interested In What You Have To Say http://bit.ly/NdEJil
    Mon, Jul 16 2012 17:00:42
  5. toddlohenry
    Wow. Even LinkedIn is getting a major overhaul… With Sights Set on Engagement, LinkedIn Launche… http://bit.ly/O3Nppq
    Mon, Jul 16 2012 16:50:15

Just in case you missed this for 6/27/2012

  1. “Don’t wait. The time will never be just right.”- Napoleon Hill
    Mon, Jun 25 2012 10:14:57
  2. “You are your own master,
    you make your future.
    Therefore discipline yourself
    as a horse-dealer trains a thoroughbred.”- Buddha
    Mon, Jun 25 2012 10:14:57

Just in case you missed this for 5/22/2012

A daily roundup of interesting stuff that didn’t quite make it as a blog post on its own.

  1. A massive wagon train, made up of 1,000 settlers and 1,000 head of cattle, sets off down the Oregon Trail from Independence, Missouri. Known as the “Great Emigration,” the expedition came two years after the first modest party of settlers made the long, overland journey to Oregon.After leaving Independence, the giant wagon train followed the Sante Fe Trail for some 40 miles and then turned northwest to the Platte River, which it followed along its northern route to Fort Laramie, Wyoming. From there, it traveled on to the Rocky Mountains, which it passed through by way of the broad, level South Pass that led to the basin of the Colorado River. The travelers then went southwest to Fort Bridger, northwest across a divide to Fort Hall on the Snake River, and on to Fort Boise, where they gained supplies for the difficult journey over the Blue Mountains and into Oregon. The Great Emigration finally arrived in October, completing the 2,000-mile journey from Independence in five months.In the next year, four more wagon trains made the journey, and in 1845 the number of emigrants who used the Oregon Trail exceeded 3,000. Travel along the trail gradually declined with the advent of the railroads, and the route was finally abandoned in the 1870s.
    Mon, May 21 2012 16:47:52
  2. The current season of Springtime and it varied holidays that have themes of new beginnings, new life, freedom from old bondages and the potential for resurected aspirations provide the external prompts for each of us to self-reflect and re-work our life plans.
    Sun, May 20 2012 13:06:16
  3. I’ve always found it easy to start my day healthy. Greek yogurt and fresh fruit are incredibly satisfying at 8 a.m., punctuated by a carefully crafted cup of black coffee that revs my brain. But by 8 p.m., everything changes. I’m a ravenous satyr, craving the flesh of fatty charred meats and the comforting toasty bite of calorie-laden IPAs. Melted cheese has a particular flare that would nauseate my 8-a.m. self, and the same could be said about anything fried or coated in buffalo sauce.
    Sun, May 20 2012 13:02:29
  4. Top Tweets…

  5. toddlohenry
    I just ousted Lain S. as the mayor of Algoma High School on @foursquare! http://4sq.com/csmBZH
    Mon, May 21 2012 18:28:17
  6. toddlohenry
    ““Have you ever felt at a loss when you needed to draw the line with someone?Have you put yourself at a disadvantage w… http://bit.ly/KgdyzW
    Mon, May 21 2012 15:40:23
Image representing Twylah as depicted in Crunc...

In previous posts I’ve talked quite a bit about how Twitter has become much more important in my ‘thought leadership’ marketing workflow. I would be remiss if I didn’t take a moment to tell you about two tools; one not so new and one that that just popped up on my radar recently. They are Paper.li and Twylah. I’m sure I saw Paper.li pop up over a year ago — Guy Kawaskaki was the first person I saw using it well. Twylah is a different story — I stumbled across Nilofer Merchant’s Twylah page only about a month ago. Both are great tools, but in the final analysis I think if you’re looking to use your tweets as part of your Search Engine Optimization [SEO] strategy, you’ll decide like I did that Twylah is the tool for you. Here’s a little riff I did for you outlining the reasons why…

http://youtu.be/66mPcOfwH6o

What people are saying…

What people are saying…

What people are saying…

What people are saying…

What people are saying…

What people are saying…

What people are saying…

What people are saying…

http://storify.com/e1evation/paper-li-and-twylah-the-roundup

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Here’s another ‘5 Minute University’ session. This time on one of my favorite tools, Evernote

Here’s a bonus riff that I just added!

Here’s an outline of the topics…

1 Why Evernote?

1.1 Google Notebook replacement

1.2 Addresses the ‘collection bucket’ issue

1.3 Key features

1.3.1 Capture anything

1.3.2 Access anywhere

1.3.3 Find things fast

2 e1evation ‘seal of approval’

2.1 Free or freemium

2.2 Platform independent

2.2.1 Browser

2.2.2 Standalone app

2.2.3 Smartphones and tablets

2.3 “Never use two tools where one will do”

2.4 ‘Swiss Army Knife‘ of collection

3 Inputs

3.1 Notes

3.2 Files

3.3 Images

3.4 Audio

3.5 Bookmarklet or Shareaholic

3.6 Email

4 Syncs flawlessly

4.1 All computers

4.2 Web

4.3 Smartphones, too!!!

5 Sharing

5.1 Facebook

5.2 Twitter

5.3 Other Evernote users

6 Want more?

6.1 Todd Lohenry

6.2 e1evation, llc

6.3 http://elevation.company [You are here!]

6.4 todd@e1evation.com

6.5 920-265-1614

Comment or ‘connect’ to discuss how this applies to you and your organization…

Twitter

Twitter has become increasingly important to me since the changes Google made to Google Reader on 11/1/11. Here’s how I’m currently using Twitter for maximum impact in my curation workflow…

Twitter has become increasingly important to me since the changes Google made to Google Reader on 11/1/11. Here’s how I’m currently using Twitter for maximum impact in my curation workflow…

http://storify.com/e1evation/tactics-for-thursday-the-4-ways-i-use-twitter

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Los Angeles Lakers Shaquille O'Neal 12/20/1999
Image via Wikipedia

All the topics that interest US in the past 24 hours…

 

Image representing Steve Ballmer as depicted i...
Image via CrunchBase

All the topics that interest US in the past 24 hours…

 

Lifehacker
Image via Wikipedia

All the topics that interest US in the past 24 hours…

 

I’m a huge fan of Lee LeFever and the team at CommonCraft — no one does short, simple, insightful technology explanations better than they do and this quick tour de force on Twitter is no exception. I encourage you to watch this as well as all the great videos the have over at their YouTube channel

Free twitter badge
Image via Wikipedia

So I launched my blog this past Monday and announced it to the Twitter world…got many retweets and congrats, and at least one blog mention (thanks again, Maggie!).

Now the reality sets in. I actually have to write this thing…it ain’t gonna write itself. After all, I don’t want to be like the bride who loves weddings and hates being married. I confess: this might be a big reason I haven’t started a blog before now. After all, it’s a commitment. I value my integrity, and now I’ve publicly said I’m gonna do this thing, I darn well better do it!

Sometimes, putting “it” out there, making it public, is a very good thing. I guess that’s why they tell you writing down your goals is so important. I think this blog is going to do some really good things for me.

It will help me be more disciplined in when and how I write. Writing is hard work…just ask any writer who makes it look effortless (and there are a lot of them out there!). You can’t wing it; you can’t “mail it in.” Every writing teacher I ever had (not to mention every book in my writer’s library) told me the key to success in writing is to sit down and write. Regularly.

It will force me to prioritize (or at least take a stab at it) what I want to think and write about. My really big challenge is that I have lots to learn and lots of things I want to learn, and lots of things I want to write about here. Even within the topic of learning – not to mention the peripherally related things that might end up on this blog. Ten minutes on Twitter and I’ve found 20 new websites to read…an hour on a live Twitter chat brings me new tweeps and a whole new set of links to explore. Simply by going through the process of prioritizing what’s important to this blog, I’ll get increasingly better at deciding where to focus, what to write about.

It will help me refine my ideas. When I’m figuring things out, I’ll frequently “think out loud” (if you’ve ever been in conversation with me, you’ve likely heard me do it!). I “write out loud,” too…a sort of stream-of-consciousness process that helps me capture ideas and then mold them into something that makes sense (to me, anyway).

So even as I blog, I’m learning. Learning to be more disciplined, better at prioritizing, better at refining ideas. My big ‘ah-ha’ for the day…what was yours? Spend a little time thinking about it; you might surprise yourself.

I loved this post so much that I grabbed the whole post as a quote. The ‘learning evangelist’ nailed it! I blog as much for myself as I do my readers and clients — blogging is a discipline that benefits me. Far from being a waste of time, I find it actually makes me more efficient about doing ‘marketing’ because it allows me to chip away at it a little bit at time…

When someone asks me a question, if I answer them via email, I benefit only that person and perhaps the people in their circle. If I take the same content, however, and create an ’email to the world’ via a blog post, I can reexpress my own content over and over again to people and in ways I never dreamed possible!

Kudos to the ‘learning evangelist’. You get ‘it’ whatever ‘it’ is and I predict a long and happy blogging career for you…

“No, Really, I am the Swiss Army Knife of XYZ”

TEDxBayArea May 2010
Image by ttnk via Flickr

Because of a twitter exchange, a CEO of a company sent me their website link and asked me to check it out. After a minute of arriving, I left. I couldn’t tell who it was for, I couldn’t even tell what it was. Rather than ignoring this email, I wrote back with some advice to the CEO — make it easy to know who you serve and why it matters.

It’s the easiest advice to give of course — know who you will serve and why you stand out. But each entrepreneur I know tries to skip this point. So let me just share that “we serve everyone who could possibly use xyz” is not a valid answer.
And, yet, you might ask… does it really matter? I mean, what if the product really does have scale across many segments and it’s agnostic to size of company? What if it is really the swiss-army knife an solves tons of problems? Then, can the company avoid segmentation or individual positioning? Really, isn’t it better to position towards a big space than a small space?

Well, that depends.

Nilofer Merchant is easy on the eyes but hard on the brain [that’s her on the right in the photo above], and I was lucky to know her during my time at Apple. Most of the time, however, she makes my head hurt with posts like this — I hate it when she makes me think so much!

You can follow the ‘via’ link above to go to the source and read the rest of the article if you’d like to dig a little deeper — she’s definitely one to follow…

Marketing Progress Poll Results

With only 40 respondents, I don’t know how solid this data is but I still find it interesting. You can follow the ‘via’ link above to go to the source to read the rest of the article. e1evation = “simply powerful social media”!

Are you a ‘friend ho’?

Apparently I am or my college-aged son thinks I am because I’ll friend ANYONE in Facebook! My selectivity actually comes at the list level where I manage all kinds of subgroups. Here are my thoughts on the topic…

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