Tag: Social network

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Sweta of GlobalThoughtz has an interesting blog post on the topic of corporate blogs…

“How do you follow your favorite company? How do you come to know about their latest launch or what’s cooking in their labs? My answer to this would be their ‘Corporate Blogs’. Not only does it give me a constant update about the company I like but also makes me feel connected to them. It gives me the feeling that they are listening to me. 

Today as a consumer, I have several products to choose from for each of my need and certainly my choice is driven by my affinity to a particular brand. Just like Internet presence had become crucial a few years back, corporate blogs are absolute necessity now. After all we live in the world of Social Media.

Its not just web companies that need to engage their consumers with their blogs. Few of the most loved companies in the world also house must read blogs. One of the best example of corporate blog is Official Google Blog, not only does it provide an insight into the company but also provides useful information to its readers. Corporate blogs such as McDonald’s Corporate Social Responsibility by McDonald’s, Check Out by Walmart and Fast Lane by GM have made these most loved companies even closer to their consumers. The Social networking sites Facebook and Twitter constantly update their users with their blogs The Facebook Blog and Twitter Blog.” Source: Why a company must have a blog.

Here’s the real payback, however, and the real reason why these corporations do it: HubSpot says that companies that blog get 55% more visitors, have 97% more inbound links, and 434% more indexed pages [which are valuable from a search perspective]. Better yet, customers who are engaged by a corporate blog and social media spend 30% more than their disconnected counterparts, according to MarketingSavant Dana VanDen Heuvel…

I guess you don’t really HAVE to have a blog, but at a time when many companies are fighting for their economic survival, I think it’s good to know there’s a good, fast and cheap tool that delivers these kinds of results. Question? Feedback? Leave a comment or use the contact page…

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Things we’ve been tracking in the past 24 hours…

 

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Things we’ve been tracking in the past 24 hours…

 

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Things we’ve been tracking in the past 24 hours…

 

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Things we’ve been tracking in the past 24 hours…

 

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…I did a post on ‘top 10 tactics and tools for tightening your tribe‘ with social media. ‘Tightening your tribe’? What the heck does that mean. Well, in order to understand the reference you’d have to drill down on Seth Godin‘s book ‘Tribes‘ which I have been reading over and over again this summer. Here’s what the summary in Google Books says about it:

In this fascinating book, Seth Godin argues that now, for the first time, everyone has an opportunity to start a movement – to bring together a tribe of like-minded people and do amazing things. There are tribes everywhere, all of them hungry for connection, meaning and change. And yet, too many people ignore the opportunity to lead, because they are “sheepwalking” their way through their lives and work, too afraid to question whether their compliance is doing them (or their company) any good. This book is for those who don’t want to be sheep and instead have a desire to do fresh and exciting work. If you have a passion for what you want to do and the drive to make it happen, there is a tribe of fellow employees, or customers, or investors, or readers, just waiting for you to connect them with each other and lead them where they want to go. 

Seth says that in order to start your movement, all you need is the message and the tools to share it. When he discusses social media, he refers to it as a tool for ‘tightening your tribe’, hence the title of my series. Godin does not, however elucidate on tactics and tools much beyond mentioning Facebook, Twitter, and Basecamp…

Being the social media tactician that I am, I decided to mindmap those tools and for the next 10 weeks starting on Monday, there’ll be an original post to the series. Stay tuned! I’ll work hard to make it worth your while!

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Last week, I finally got control over my Facebook place and immediately I went to merge it with my page. No joy! I brought the issue to the attention of Facebook and this was there response: “We are aware of the problem that you described and apologize for the inconvenience. Unfortunately, we do not have a specific date for when this issue will be resolved but hope to fix it as soon as possible. We appreciate your patience.”

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…is a hot topic in every social media seminar I do. John Jantsch has some excellent guidance in this article…

“Facebook continues to grow in popularity with small business to the point where it’s no longer a matter of if you should be utilizing this platform as how. It’s really no surprise to me that Facebook is generally deemed more useful for the small business than other social media tools, such as twitter. The Facebook platform and applications are such that a business could feasibly build their entire web presence there – particularly now that Fan pages can be viewed publicly by non Facebook users.

So, the question I want to dive into today is this: What’s the best way to approach Facebook for your business?” Source: 3 Ways for Businesses to Take Full Advanage of Facebook | Small Business Marketing Blog from Duct Tape Marketing

You’ll want to go to the source to get the answer. Questions? Feedback? Leave a comment or use the contact page…

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All the topics that interest US in the past 24 hours…

 

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Today in the news, mobile social media usage is soaring…

Digital measurement firm comScore released a study today highlighting the rise in social media access via mobile phones and offering some comparison metrics for some of the biggest social networks and their usage on mobile devices.

comScore measured the changes in both mobile browser access to social networks and the access numbers to specific social networks from January 2009 to January 2010. Source: Mobile Social Networking Usage Soars [STATS]

But who’s using it? Not who you think…

Despite a previous Ofcom report showing that for (UK) 16-24 year olds the mobile phone was the second most essential piece of media behind the TV and ahead of the PC, metrics firm Nielsen says that it’s really people aged 25+, and in particular 35+, who are most likely to be going online via their mobiles. Source: Think mobile social networking is all about teens? Think again

Now that you know it’s not all about teens, let’s take a look at social media by gender…

Men are more positively inclined towards social media activities and use social networking sites more than women, according to what Liberty Mutual called a “comprehensive national survey” of online behavior it released yesterday. This is somewhat surprising, since it’s the exact opposite of what other surveys have found, including a recent one from Royal Pingdom that looked at user profile data from some of the major social networks. Source: Who Uses Social Media More, Men or Women? – GigaOM

Questions? Feedback? Comment, call or contact me…

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via ducttapemarketing.com

You can follow the ‘via’ link above if you want more great ideas from John Jantsch on the topic of Facebook pages. Comment or ‘connect’ so we can talk about how this applies to your organization…

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All the topics that interest US in the past 24 hours…

 

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Please forgive me, but it’s not my title! The content is that good…

You can read the transcript if you click ‘continue reading’… Continue reading “What the hell is social media?” →

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Time to revisit LinkedIn? The time might be right to reconsider its importance in your social media strategy…

So you heard that a company called LinkedIn just went public, and want to find out just what the hype is all about and how you can use it? TNW is here to get you up and running on LinkedIn before this very day is over.

LinkedIn is a social network, research tool, and job platform for professionals, although the site’s draw has been bringing in a more diverse group of users in recent months, including many still in university.

The site was founded in late 2002, launched in early 2003, and now claims more than 100 million members to its name in over 200 countries. In short, for the educated working person, LinkedIn is a website in which having a profile is quickly becoming mandatory.

More to the point, as use of the site has grown, and as the willingness of its users to upload increasing amounts of personal information has risen, a person’s profile on LinkedIn is slowly morphing into a living resume of their work that is, for the most part, generally accessible.

Let’s hop into the fun, but before we get you into the site we need to talk about how you are going to use LinkedIn.

via thenextweb.com

LinkedIn is the oldest, and in many ways, the least popular of the ‘Holy Trinity’ of social media [Facebook, Twitter and LinkedIn]. You can follow the ‘via’ link above to start rocking LinkedIn if you’ve been left behind…

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If you’re a business owner and you’ve heard the recent news about Facebook’s attention-grabbing new feature for location-sharing and checkins, you’re probably itching to find out what Facebook Places can do for your business and how it can help you reach out to would-be customers and loyal regulars in your community.

While Facebook isn’t ready to announce any special brand-platform relationships or tie-ins just yet, one Facebook ad exec told us that the company does have plans to integrate Places with its larger marketing offerings for SMBs. The best thing a business owner can do to prepare for those offerings is get familiar with the ins and outs of Facebook and location marketing now.

Here are a few pointers for how SMBs can use Facebook Places and other marketing tools starting today.

via mashable.com

You can follow the ‘via’ link above to go to the source and read the rest of the article if you’d like to dig a little deeper…

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The key to zooming in on purpose and usefulness within social channels starts with the realization that there is no one audience. Nor is there a sustainable market for branded messages, marketing campaigns, or “Tweet/Like to Win” contests. Indeed, every channel created to represent the brand must carry a purpose, mission and corresponding value. One of the most common questions I’m asked by businesses of all shapes and sizes is, “What is the right number of accounts we should have in each social network?” Or, “How many profiles is too many or too few?”

The answer is as simple as it is revealing. Create the number of channels that meaningfully extend the focus of your business. Only create channels that enhance the brand message without diluting it. And make sure you have the capacity to keep all the channels relevant.

So what are the best practices for creating an engaging social stream? Let’s take a look at the traits of some of the more successful and regarded brands in the business.

via mashable.com

Another awesome article by Brian Solis. You’ll have to follow the ‘via’ link if you want to get all 14 best practices. My favorite? “Construct a Listening Framework: The best listeners make the best conversationalists. Build a listening framework that monitors the brands as well as the distinct conversations related to each account.” There are still a few seats left for my ‘Google Reader Rockstar’ event next week. Sign up here — you’ll get the listening framework Solis recommends…

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Personally, I swear by HootSuite as a social media dashboard — I find it’s the best tool for small businesses and people who are just getting started in the space. Comment below or ‘connect’ above if you want to know why! You can follow the ‘via’ link above if you’re interested in learning more…

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Back in the day, if you wanted support from a business, you had to go to where the business’s reps were. Be it via an 800 number, support forums, e-mail or chat, the business would set the rules about how quickly your inquiry was addressed.

But with social media growing as a real-time support channel, the picture looks quite different these days. Customers are taking back control, and businesses increasingly have to assist on consumers’ terms.

I chatted with a colleague of mine, Brian House of IBM, about the different types of people searching for social support, and we discovered that most can be put in one of two categories. The first is the “social media native.” These are people who use social media, specifically Twitter (Twitter), as their main point of contact with companies and brands. These types are social media-savvy and reach for Twitter to share their everyday thoughts and opinions, which often overlap with their use of products and sentiment about brands.

The second type is the “last resort social media user.” This type of customer is more dangerous to a business because she is likely frustrated with the brand’s traditional support channels and has resorted to the public forum of social media to voice negative sentiment. She is not happy and won’t hesitate to share her opinion with friends.

Social support is no longer a luxury, but a necessity in today’s business climate. It’s an opportunity to maintain engagement with the savvy users in category one and stay on top of potentially damaging chatter from those in category two. To ensure that you are successful, here are five tips and considerations that you need to think through before engaging in social support.

via mashable.com

You can follow the ‘via’ link above to go to the source and read the 5 tips…

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