It’s no surprise that companies use social media to research job candidates.  A recent survey by Microsoft confirms this, showing that 70% of recruiters and hiring managers use social media to review online information about potential hires. 

 

Fortune Magazine, in their article How LinkedIn Will Fire Up Your Career, called social media the future of recruiting. 

 

SocializedHR, a Silicon Valley start-up currently in private beta, is hoping to make that future happen.  Their first product is the Social Identity Report.  Targeted for use by HR departments, recruiters and hiring managers, it is a “social forensics” tool that automates the process of tracking down public, online information on job candidates. 

Ahhh. The emerging power of social media…

Advice is a commodity, but usable, not practical, instruction is scarce.

Good, fast and cheap — now pick all three!

Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot,Join The Conversation and the newly minted, Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency,Powered. A long time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we’ve decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our fifth conversation (or, as I like to affectionately call it, Across The Sound 5.20), and it focuses on Personal Branding. Does the term still hold meaning? What’s our world like when everyone is broadcasting their personal brand to the world and what are the implications for Marketers? How do you figure out the signal from the noise? Enjoy the conversation…

Great! Some weekend listening for the riding mower…

I’ve been using this strategy for social media management for a few months now, and have found it to be extremely helpful. It has proven to be effective with all of the companies I’ve used it for. I call it 3-2-1. It’s quick, easy, and can all be set up in advance as to allow more time for other strategies.

Follow the ‘via’ link — it’s a good read. When you’re done come back to e1evation — we’ll give you the “practical, tactical social media” you need…

Anyone who has sat stymied with their cursor blinking in a “username” field knows that coming up with a name is harder than you’d think. How do you find that perfect Twitter () handle or that ideal epithet for your blog, website or startup — one that’s snappy and memorable, and that you won’t hate by next year? 

We talked to bloggers, social media gurus, linguists and naming experts (yes, they exist!) to get the scoop on finding a name that will work on the web.

I broke rule #6 and pay the price everyday!

I believe that alignment with the overall marketing strategy of the business is crucial, social media doesn’t stand on its own for many companies.  It is very important but the company can’t rest everything on the modern tools of the day.  Most businesses today who are looking at or implementing social media are not dumping their existing or proven marketing or communication activities.  The successful organizations continue to send postcards, making phone calls and hosting meetings. Their social media activities play a supporting role in many of the activities of the corporation including marketing, corporate communications, customer support and forming strong business networks.

Alignment is critical to the overall success of social media into your business.  Does your social media administrator need to understand where they stand in the pecking order?

Social Media is just another spoke in the wheel of your business.