I’ve officially told over 100 stories with Storify so I guess you can say that I officially love it! Thanks to the guys at Storify — especially Burt and Jeff — who make and support such a great technology. I think the future of blogging looks a lot like Storify…

Here are some of my best Storify screencasts in one handy playlist…

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Getting More Out of Pinterest

Getting More Out of Pinterest [Infographic]

Go to the source if you’d like to read the article…

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Twitter, Facebook, LinkedIn And The Social Media Bill Of Rights [INFOGRAPHIC] – AllTwitter

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More ideas for my WordPress.com blogging friends…

Image representing Google Alerts as depicted i...

Out of ideas for your blog posts? Make them come to you using Google Alerts!

Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your queries. Google Alerts – Monitor the Web for interesting new content

You’ll find a fine list of Google Alerts tutorials here

If you really want to take it up a notch, learn how to use Google Reader to create a virtual newspaper to track the sites and searches that interest you. I’ve written a free ebook on the topic of ‘personal news aggregation’ or ‘How to create your own personal news agency’. It’s free for registering at http://e1evation.com/pna/. Oh, and I started a new category called ‘blogging tips’ for you. If you want more, come follow me at http://e1evation.com

Questions? Feedback? Get on it! :-D

I talk frequently about curation and what a valuable tool it is. I teach my students and clients that the time to curate content like this is when you find the paragraphs you WISH you’d written and you can add value to the curated content in the process. Jeff Goins is one of the most influential writers in social media and he recently shared this:

The privilege of leadership used to belong to a select few. The social elite. The especially charismatic. The unbelievably successful.

You used to have to be the head of your own organization. Or carry a prestigious title. Influence was earned slowly over time. And few had access to it.

But now, that’s all changed.

Photo credit: Jorge Franganillo (Creative Commons)

In the age of ideas when the exchange of information is as easy as a click of the button, anyone can be a leader. In the traditional sense, leadership is dead, and influence has replaced it.

So what do you — someone who wants to lead — do?

Become a thought leader

There’s a war out there, old friend. A world war. And it’s not about who’s got the most bullets. It’s about who controls the information. What we see and hear, how we work, what we think… it’s all about the information!
—Cosmo, Sneakers

Start a blog. Launch a podcast. Begin recording videos of yourself and posting them on YouTube. Share your ideas with the world, and see which ones spread. This is what you need to do to see your influence grow.

In the age of the iPod, when we have instant access to gigabytes of teaching for free, the person with the best data (not the most) wins.

We don’t need more information. We need better information. We need compelling reasons to believe in a cause worth following. And those sharing them will be the leaders of tomorrow.

So where do you begin?

How about with collecting information? With becoming a learner (again)?

As they say, “leaders are readers.” But leaders are also conversationalists and event attendees.

They take people out to coffee and make friends at a party. Introvert or extrovert, they put themselves out there.

And if you want to lead, you will have to do the same.

An opportunity to lead (and learn)

Be honest. You don’t need more information. You need better discernment. I recently heard Alli Worthington share the following:

I hate it when people say they don’t know how to do something… Have you heard of Google?!

We all know this. Still, we struggle with knowing what information to believe or follow. So many choices, so little results. We just get paralyzed.

We need a process to curate. To figure out what works for us and what doesn’t. This is why I love organizations who demonstrate excellence of thought leadership not only through their example, but also through organized efforts to bring ideas and leaders together.

Source: How to Be a Leader in an Age of Information Overload | Goins, Writer

Me? I think Michael Moon of Gistics nailed it in his epic book Firebrands back in 1996. Moon hypothesized that we have now entered into a “5th Era” of man; the era of ‘trust networks’…

FifthEra.1.1

The potential that Jeff Goins describes is to use the “good, fast, and cheap” publishing tools available to us to become a ‘thought leader’ who heads up a trust network. If you’re intrigued by Jeff’s ideas but have no clue as to where to start comment below or use the ‘connect’ form; I offer the tools and the tactics – a ‘process for curation’ that can help you establish a thought leadership position through effective content management and content marketing…

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The first commandment of social media is ‘share, share, share’. A blog should be designed in such a way as to facilitate that sharing, both for the author AND the reader. Here are some practical tips on how I use sharing from my blog to drive traffic and engagement…

http://youtu.be/yocKV5iIso0

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I’m a huge fan of curation as a means of attracting attention to your thought leadership position. Here’s a great perspective from HubSpot on the value of curation done well…

Curated content, or content aggregated from various sources into one comprehensive resource (be it a blog post, an ebook, a presentation, etc.) can be a valuable part of any marketer’s content mix. That said, the process of actually curating it isn’t easy.

There’s a misconception among marketers that curated content is lazy and unoriginal, but we think it’s the complete opposite. It takes time and careful evaluation to create quality curated content, and the result is oftentimes a very valuable piece of content that helps people seeking information on a given topic to cut through the clutter on the web and save time. After all, what’s better than one awesome resource? How about 15 awesome resources? All accessible in one place! There’s a reason art galleries are so popular.

So how can you take advantage of the power of curated content? Here are our top 10 ideas for great curated content.

Source: 10 Great Ideas for Valuable Curated Content

Go to the source if you want the 10 great ideas. Here are some of my greatest posts and screencasts on the topic of how to do it…
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Some of my ‘greatest hits’ on the topic of curation for content marketing…

http://storify.com/e1evation/on-curation.js”&gt;

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Some of my ‘greatest hits’ on the topic of curation for content marketing…

http://storify.com/e1evation/on-curation&#8221; target=”_blank”&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;View the story “On curation…” on &amp;amp;amp;amp;amp;amp;lt;a class=”zem_slink” href=”http://storify.com&#8221; title=”Storify” rel=”homepage” target=”_blank”&amp;amp;amp;amp;amp;amp;gt;Storify&amp;amp;amp;amp;amp;amp;lt;/a&amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/a&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;]

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Selling Through Social Media To Close More Leads « Serve4Impact

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If you want to be a thought leader on the internet, there are only two things you need to do really well…

Assuming that you’re already an expert of some sort — and according to Seth Godin we are ALL experts at something — the two main things you need to do are:

  • Deepen your expertise. In other words, get smarter by effectively managing the content you need to become even more of an expert at what you do…
  • Document your expertise. Simply put, let people know you know what you know…

Deepening and documenting your expertise may actually facilitate thought leadership by using a few “good, fast, and cheap” tools to get you a share of voice which may get you a share of mind which ultimately could get you a share of market…

I expound here:

http://youtu.be/zaNhjHsSYCA

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Can you ever lose expert status?

Think you’re an expert? Ponder this…

Design and social media expert

Most people agree that it takes a long time to really reach expert status, but how long does it take to lose it? Is expert status something that comes and goes, or do you have it forever? After all, being an expert means knowing everything you can about a particular craft, no matter how specific. You could be an expert Apple pie maker, and expert business owner, or a social media expert, but what if you quit?

Can something that takes so long to earn be taken away so quickly?

Two ways to lose expert status

This led me to consider the two types of milestones that can be lost in the blink of an eye:

Someone who has a type of physical achievement. You may work your whole life to get in shape and finish that triathlon, but the minute you give up your superman cardiovascular endurance will quite right along with you.

Someone who has a type of mental achievement. You may work your entire life as an accountant, but if you give it up to live the life of a golfer, how will your math skills hold up? Anything that involves your mind needs to stay sharp and be practiced if it’s going to last.

Not only can you lose knowledge because you have given up, but you can lose knowledge because of age. As people grow older, it’s hard to stay on top of the times and do things that were once easier to a young body and a young mind.

via Can You Ever Lose Expert Status? | Expert Enough.

Go to the source if you’re interested in the topic. What do you think about the author’s position?

Monday is the day I normally post on my most important topic; blogging and content marketing for ‘thought leadership‘ marketing. As I was posting this morning, I thought it might be a good idea to do a screencast on the ‘mechanics’ of curation. You can see that post here…

http://youtu.be/SLBk9cdE86E

Doing the screencast, there were so many times I referred to other aspects of curation that I decided to round them all up in the following Storify story so here it is in one place; almost everything I think I know about the artful curation of content using Twitter and Windows Live Writer along with a host of other tools…

<script src="

Every screencast I’ve ever done on the mechanics of curation!

Every screencast I’ve ever done on the mechanics of curation!

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Every screencast I’ve ever done on the mechanics of curation!

Every screencast I’ve ever done on the mechanics of curation!

http://storify.com/e1evation/almost-everything-i-think-i-know-about-the-mechan&#8221; target=”_blank”>View the story “[Almost] everything I think I know about the mechanics of curation” on Storify][<a href="

Every screencast I’ve ever done on the mechanics of curation!

Every screencast I’ve ever done on the mechanics of curation!

http://storify.com/e1evation/almost-everything-i-think-i-know-about-the-mechan&#8221; target=”_blank”>Here’s a link to the Storify story in case it doesn’t display properly!]

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Chris Brogan by Becky Johns

Chris Brogan starts the week with a very zen-like perspective on social media…

A lot of what we do in social networks certainly seems busy and active. We tweet. We share. We pass on articles (sometimes because we’ve been asked/begged/pleaded with to share them). We skim a lot. We glance over a post or concept and pass it on without adding much except for that valuable pass-through.

Agencies and other organizations quite often pat their clients on the back and say, “Wow! Look at that! Your article got 1000 retweets and 2900 likes!” The company owner then smiles politely back and asks, “And that gives me….”

We can surely look very busy, doing all this social media work. But that’s not the real work.

The real work is earning a valuable share from a trusted resource to a network of thoughtful and potentially like-minded individuals.

Seek those opportunities for business, and not the blind retweets and busy-ness that can otherwise glitter just as brightly.

Source: The Opportunity for Business

Sure, I could have just retweeted this but it’s such a good thought to start the week I wanted to do a little more! It’s a good reminder to be intentional about sharing and curation this week. Go to the source if you’d like the rest of his perspective…

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The best I read this week…

http://storify.com/e1evation/the-week-in-review-for-3-24-2012.js”&gt;

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The best I read this week…

http://storify.com/e1evation/the-week-in-review-for-3-24-2012&#8243; target=”_blank”&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;View the story “The week in review for 3/24/2012” on Storify&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/a&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;]

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Image representing Twylah as depicted in Crunc...

In previous posts I’ve talked quite a bit about how Twitter has become much more important in my ‘thought leadership’ marketing workflow. I would be remiss if I didn’t take a moment to tell you about two tools; one not so new and one that that just popped up on my radar recently. They are Paper.li and Twylah. I’m sure I saw Paper.li pop up over a year ago — Guy Kawaskaki was the first person I saw using it well. Twylah is a different story — I stumbled across Nilofer Merchant’s Twylah page only about a month ago. Both are great tools, but in the final analysis I think if you’re looking to use your tweets as part of your Search Engine Optimization [SEO] strategy, you’ll decide like I did that Twylah is the tool for you. Here’s a little riff I did for you outlining the reasons why…

http://youtu.be/66mPcOfwH6o

What people are saying…

What people are saying…

What people are saying…

What people are saying…

What people are saying…

What people are saying…

What people are saying…

What people are saying…

http://storify.com/e1evation/paper-li-and-twylah-the-roundup

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English: Stephen Monaco speaking about Social ...

Author Toby Murdock has some ‘curatable’ thoughts on the Content Marketing Institute blog…

As I meet with brands and agencies, I still come across people who are totally unfamiliar with the term “content marketing.” And as I begin to explain it, they often respond, “Oh, brands publishing content? You mean social media marketing.”

Indeed, content marketing heavily involves social media. And, of course, in social media, marketers use content to get their messages across. But although there is plenty of overlap between content marketing and social media marketing, they are actually two distinct entities, with different focal points, goals, and processes. To help clear the confusion, let’s look at the major ways in which they differ:

“Center of gravity”

In social media marketing, the center of gravity — the focus of the marketing activity — is located within the social networks themselves. When marketers operate social media campaigns, they are operating inside of Facebook, inside of Twitter, inside of Google+, etc. As they produce content, they place it inside of these networks.

In contrast, the center of gravity for content marketing is a brand website — whether it be a branded URL like AmericanExpress.com or a microsite for a brand’s specific product, like Amex’s Open Forum. Social networks are vital to the success of content marketing efforts, but here, Facebook, Twitter, and Google+ are used primarily as a distributor of links back to the content on the brand’s website — not as containers of the content itself.

Source: Content Marketing vs. Social Media Marketing: What’s the Difference?

I’m going to stop there, but by all means – go to the source and read the rest of the article as you might pull out something completely different. I want to camp on his phrase ‘center of gravity’. I’ve heard a blogsite described as a homebase, a hub, but I like the idea of a brand blogsite being a ‘center of gravity’ and I wanted to capture that here. Does this resonate with you?

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An example of the share buttons common to many...
Image via Wikipedia

Struggling with social media and how it fits into your communications strategy? Perhaps this will help…

Source: Social Media and Your Business Communication Strategy | Visual.ly

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Pinterest!

Chris Brogan cut through all the Pinterest crap with a great reminder this morning. He said…

It’s Never the Medium. It’s the People

We seek to connect with people. We want to reach them for whatever our goal might be. It’s our effort to connect with them in a meaningful way that benefits our mutual needs that should be the goal. It’s never about the delivery mechanism.

We want what we want. Can you listen to Dr. Stephen R. Covey on cassettes? Absolutely. But if I leave those cassettes in my car (well, if my car had a tape deck), then I’m out of luck, aren’t I? With Audible.com, I can download the audio file to whatever device I want, as often as I want. It’s not the medium. It’s the information.

The People Are the Goal

Who follows whom on Twitter isn’t all that interesting. What we do with those connections is why it matters. How we take our access and make something interesting happen-that is the goal.

Again, it’s not whether I follow you or not. It’s whether something I do can improve your business or goals, and it’s whether you can share something or introduce something, or riff on something, or whatever. It’s how we use the network to build a system. It’s how we make our platform shine to help others, to grow our business, and more. That’s the magic.

Is Pinterest The New Amazing Network?

It will be, for those who use it to build a relationship that goes beyond the pins. Any network is serviceable, if you learn how to interact and help people satisfy their needs.

Now, let’s make mix-tapes together, shall we? Let’s make songs of love: a love of doing better business by building stronger human relationships over whatever medium we want.

You in?

Source: Never Fall In Love With the Medium

No, I’m not into Pinterest. I’ve played with it, found a few shortcuts [like use the Pinterest extension from Shareaholic in Chrome], created a couple hundred pins. It’s fun, but it’s not as useful for me as Evernote! I thought I’d use Pinterest to share the infographics that I love [I’m a huge fan of infographics!] but I ran into a couple of shortcomings that make Pinterest less that useful for me…

Ask yourself this question: If a picture is worth a thousand words, which of the thousand words will I use to describe the picture so that it can be found by anyone, anywhere at any time. Pinterest doesn’t really give you the ability to describe or search for what you are looking for very well. Pinterest would be really cool if it had a powerful advanced search feature or better yet, visual search. As it is though, for me it’s just a cute little toy at the moment. Those words may come back to haunt me someday but for now, that’s my take…

Here’s a little riff I did comparing Pinterest and Evernote focusing on some of the features that are important to me. I’ll let you decide what works best for you…

http://youtu.be/UzGbEY3KiD8

Here are some of the best reads I’ve found on Pinterest lately:

It’s fun and cute, but not very useful to me…

http://storify.com/e1evation/am-i-the-only-one-that-doesn-t-love-pinterest

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Ann Handley who literally wrote the book on content marketing tweeted this article by Haydn Shaughnessy on how to do thought leadership right…

Like content strategy, thought leadership is a relatively new option for companies that want to improve their visibility and connections online in ways that prompt sales leads to come to you.

But thought leadership is, much more than content strategy, subject to the Bill Joy rule, which says that most smart people in the world don’t work for your company.

How, then, do you possibly develop a thought leadership strategy?

If you get your thought leadership strategy right, customers will see you as a go-to source of expertise, your new products or incremental improvements will find easier acceptance, you’ll stand a good chance of bolstering product price (which is critical in many industries where commoditization is at work), and you’ll attract talent more easily.

Inevitably, some companies will get it wrong, so in this article I will outline why that happens, how to avoid the major mistakes companies make, and what to do to excel in thought leadership.

Source: Strategy – How Not to Think About Thought Leadership (and How to Do It Right) : MarketingProfs Article

I encourage you to go to the source and drill down on Haydn’s strategic recommendations. When you’re looking for the tools and tactics to make it work, come right back here and I’ll get you started! Comment or ‘connect’ to discuss how this applies to you and your organization…

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English: The logo of the blogging software Wor...

http://storify.com/e1evation/this-week-in-blogging-at-e1evation

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