10 Steps for Successful Social Media Monitoring

5 Not-So-Easy Steps to Managing Your Brand Online

“Unless you literally run your business with your ears plugged and your eyes covered, you are aware of the importance of social media and its impact on both brand and bottom line. However, while social media is the topic du jour in mainstream news, on blogs, in books, at conferences and at your local Starbucks, we may still underestimate its overall promise and potential.
The socialization of business is comparable to the rabbit hole in Alice in Wonderland or the red pill in the Matrix. If ignorance is bliss, awareness is awakening. Where there’s insight, there’s opportunity – but with opportunity, there’s also a cost. In this case, that cost is financed through learning, change, adaptation and innovation.
Social media is deceptive. It appears easy, free and yours to own simply for the price of admission and engagement. If this post were to live up to an alternate headline, say the “5 Easy Steps to Managing Your Brand Online,” the list might look a bit like this”. Follow the ‘via’ link to read the rest of the article…

3 Reasons Why CEOs Hate Social Media

Allan Mulally [Ford], Tony Hsieh [Zappos], and Howard Shultz [Starbucks] embrace social media and their companies have benefited. However, many CEOs despise social media. This can be challenging for the social media champions within companies or social media consultants trying to help companies. For the socialmediarati, we have a choice; we can call these CEO’s disparaging names, or we can better understand why they hate social media. The first may be more fun [name calling], but the later is more productive and beneficial.

In a great post from the executives at DemingHill [Why Executives Hate Social Media] we get an unfiltered viewpoint – straight from the executives – on why they feel this way. I discovered this posts because they use many facts from my Social Media ROI post & video. I encourage you all to read the DemingHill post, but it is VERY long, so below is the Cliff Notes version.

Follow the ‘via’ link to go to the source…

74% of Social Media Users Expect Cries for Help to Be Answered Within an Hour

iCoach.com

Cool use of the internet and social media!

Tips for Managing Social Media Information Overload

Is Social Media Costing the UK Billions in Worker Productivity?

A survey conducted by online regional job network MyJobGroup.co.uk estimates that 55% of the UK’s working population access social media at work and 6% do so for more than an hour each day.

The site polled 1,000 UK workers on their social media behaviors at work and ultimately concluded that social media is costing the UK economy $14 billion in lost work time.

Fourteen percent of respondents also revealed that they were less productive as a result of their social media activities on sites like Twitter (Twitter) and Facebook (Facebook), while 10% reported increased productivity with the help of social media.

There’s no question that social media in the workplace is on the rise. A recent U.S. study by Cisco found that more than half of surveyed employees ignore social media policies to access their favorite social networking sites. Their midyear security report identified FarmVille as the primary secret reprieve.

Still, MyJobGroup’s findings are a bit circumspect, if only in their generalization that 6% of their sample equates to 6% of the entire UK workforce.

What the ‘F’ is Social Media?

http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=wtfissocialmediayr3-100713150130-phpapp01&stripped_title=what-the-fk-is-social-media-now-4747637

I don’t condone the language or the approach, but the content is good and I’m not a Pollyanna, either. If you don’t like the title, please move on… ;-)

Five Best Personal Project Management Tools

“Jersey Shore” Premiere’s Social Media Impact

Social media Monopoly

The Basics of Social Media R.O.I.

New! Find DNS problems with Pingdom Tools

How Social Media Can Make Us More Productive

How Big Is Social Media in the UK?

57 Social Media Policy Examples and Resources

Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance.

But where to start?

As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Here are 57 60 great social media policy templates and resources to use when building your own.

Me? I recommend policytool.net as free start for most organizations, but you’ll want to follow the ‘via’ link to go to the source to look over the rest of this rich list…

5 Tips for Aspiring Social Media Marketers

Popular Old Spice ad campaign fails to boost sales

Sometimes you can’t perfume the pig — even with social media!

11 Free Services for Scheduling Social Media Updates

Why Media Agencies Don’t Need Separate Units For Social Media

As marketers shift budgets from traditional media that they buy through advertising to the more labor-intensive social media, it’s natural that media agencies would want to grab a piece of that action. This week we learned from the Wall Street Journal that Interpublic’s Universal McCann and Publicis Groupe’s Vivaki are building out entire divisions dedicated to social media.

But is that a good idea? No, for two reasons that I’ll get to in a minute. But first, a disclaimer: I spend the last year as social-media manager at McCann Erickson (Universal McCann’s sibling agency within Worldgroup). In other words, until I joined Advertising Age last week, I was that guy.

Essentially, I have two issues with what’s being done — where the social media practice is being built, and that it’s being built at all.

Follow the ‘via’ link to go to the source…

Posted via email from e1evation, llc

Abridged Map of the Social Media Universe

Start a Blog at WordPress.com.

Up ↑