72 Fascinating Social Media Marketing Facts and Statistics for 2012

Jeffbullas’s Blog

Get the scoop here: 72 Fascinating Social Media Marketing Facts and Statistics for 2012.

The best of @toddlohenry for 8/6/2012

The best of @toddlohenry for 8/6/2012 with images · toddlohenry · Storify.

There are thousands and thousands of Twitter tools and choosing the ones that support your business objectives can be a challenge. Here are the best I have found for the ‘e1evation workflow’ creation and curation process along with my top 10 tactical Twitter videos…

There are thousands and thousands of Twitter tools and choosing the ones that support your business objectives can be a challenge. Here are the best I have found for the ‘e1evation workflow’ creation and curation process along with my top 10 tactical Twitter videos…

http://storify.com/e1evation/my-top-twitter-tools

Questions? Feedback? Comment, call or ‘connect’ so we can talk about how this applies to you and your organization…

A few resources for my Facebook class today…

http://storify.com/e1evation/facebook-thoughts-tactics-and-tools-7-24-2012

Social Media Platforms, Narcissists, Borderlines and Histrionics: The Lure of Blogs, Facebook and MySpace

Dr Tara J. Palmatier writes:

Over the last few months, many Shrink4Men readers have posted comments about how much time their spouses, girlfriends and exes spend on Facebook, MySpace, Twitter personal blogs and other social media platforms like mommy and bridal websites. Their behavior goes far beyond the typical sharing of family photos or funny news links. These individuals create their own public-relations-spin-control-propaganda-I-am-the-center-of-the universe profiles, networks and feeds.

One recently divorced reader’s (Still Recovering) ex-wife became obsessed with her profile and “friends” on a popular bridal site, TheKnot, and then a newlywed site, TheNest. His ex maintained her elaborate profile post-divorce—including photos of him and their wedding—and communicated with her followers as if they were still married. After repeatedly requesting that she remove his photos, he publicly outed her regarding the divorce. His ex and her online friends erupted into a flame war in which they portrayed him as the abusive psycho rather than his ex-wife who was masquerading as a perennial bride-newlywed in order to maintain her status and feel special. Still Recovering suspects that his ex-wife may, in fact, be a narcissistic personality.

Other readers report that their wives, girlfriends and exes spend inordinate amounts of time every day fine tuning their profiles and posting updates in which they portray themselves as busy “super moms/super wives/super martyrs” who single-handedly run their households and take care of their children and husbands. One wonders how they do all of this while spending most of the day online.

What’s the connection between narcissism and social media?” Read the rest of the article here: Social Media Platforms, Narcissists, Borderlines and Histrionics: The Lure of Blogs, Facebook and MySpace « A Shrink for Men.

Related articles

How to Know When to Change Course

It is easy to compare the Costa Concordia with the Titanic, another cruise liner disaster from long ago. But there are some key differences. And it is in those differences that we can learn a few lessons to navigate life.

First, the Titanic was built in an era of big ships but with no technology available for the captain to see his way ahead. Radar was decades away from development. So as the Titanic was built and launched, its claim to being unsinkable was predicated on the toughness of the hull of the ship.

It is not surprising that the crew could not see an iceberg that was large above the water line and much larger still below the water line. Back then they could only see what their eyes could see. (Interestingly, if they really believed the ship was unsinkable, why would watches even need to be posted?)

The Costa Concordia, on the other hand, had all the advantages of modern technology. It not only had radar to see above the water, it had depth finders and quite possibly even sonar. (I am not one hundred percent sure of that, but the technology certainly exists today.) The crew should have known how deep the waters were and, because of GPS where they were within thirty feet of accuracy.

Yet due to hubris and human error, the Costa Concordia was where it should not have been. And despite the technology, the crew ran aground, the ship foundered, and lives were lost.

There is so much to learn here about leadership and life. Let me suggest four:

  • When we cannot see clearly, we should exercise caution. The Titanic’s crew could not see that far ahead, but they proceeded without caution. We may feel tough. We may feel unsinkable. But if we don’t have clear vision, or if we cannot enunciate a clear vision, we are in danger if we rush ahead blindly.
  • When we don’t pay attention to feedback, we can run aground. The danger here is due to not recognizing the danger. Failure to seek feedback is folly. Failure to listen to it is foolishness.
  • When we have vision, we need to clarify it regularly. Instruments on aircraft or ships need to be calibrated to verify accuracy. In life, we need to clarify our vision repeatedly in order to insure that we are on track with where we want to go. A friend once told me if you profess to have vision but no one is following you, it is likely you merely had indigestion.
  • When we have clarity, we need to practice humility. Every person who is more confident in themselves than in the vision they espouse is vulnerable to prideful downfalls. Great leaders can crash in the blink of an eye.

We all make choices as we navigate life. We all have an impact on others, whether it is our family, friends or colleagues. It is vitally important for us to have a clear sense of ourselves, a clear sense of our relationship with the Eternal, and a clear sense of our relationships with those we influence. If we have that clarity we will see success, but if we don’t we may well crash on the rocks.” via How to Know When to Change Course | Michael Hyatt.

Let me suggest two more:

  • Captains shouldn’t try to impress chicks by buzzing the shoreline in a cruise ship and…
  • …when they run aground, the should be the last, not the first, off the ship!

In other words think twice before and after engaging in bad behavior…

Connecting the dots…

  1. Newsflash! You’re not perfect and it doesn’t matter…

  2. Looking for some good curation tips? I did a hangout on that yesterday…
  3. Just in case you missed this profound tweets…

  4. toddlohenry
    Guy Hijacks Wedding With Fabulous “Proud Mary” Performance http://bit.ly/LPkwia
    Sat, Jun 23 2012 09:20:07
  5. toddlohenry
    Six-year-old Boy Declares the Word “Perfect” to Be Extinct http://bit.ly/KseH4E
    Sat, Jun 23 2012 08:30:17
  6. toddlohenry
    TGIF! Security Cameras Don’t Just Capture Crime, They Capture Life http://bit.ly/LcvB78
    Fri, Jun 22 2012 18:50:07
  7. toddlohenry
    Could a little Wabi Sabi be the answer to a successful relationship? http://bit.ly/MCDmpb
    Fri, Jun 22 2012 18:00:44

How to Balance Your Blogging Tasks Without Going Crazy

Blogs consume their publishers.

They require intense concentration and time.  There’s always something to do and not enough time to do it.  Blogs are the only marketing tool that requires such a huge intellectual and emotional investment. I’ve heard many people compare their blogs to children.  I agree.

Like children, authoring posts and growing a blog is deeply gratifying.  I still remember the day I saw Pushing Social mentioned in another blog post.  I still read my first comment.  I’ve kept the drafts of every blog post I’ve ever written, like a photo album of my “baby’s” progress.

The problem is that our blogs aren’t children.  They are tools that help us achieve tangible goals.  Like any other tool, we must keep our blog in perspective.  We also need to stay mindful of the tremendous effort a blog requires and balance our energy and time investment accordingly.

Get more here: How to Balance Your Blogging Tasks Without Going Crazy – Pushing Social

Thanks for the tip of the hat to http://e1evation.com!

MW Cerkas's avatarThe Inspired Verse

Have you ever consciously noticed or ‘felt’ a very positive impression about someone after having met them?   It’s almost as though they emit an aura of energy that you can sense not only when they are physically present, but also even when you simply are thinking about them.

For me, thinking, acting and being positive has become a way of life.  I constantly search for the ‘good’ in every person, experience and thing.  I have become a much more resilient, content, peaceful and happy individual as a direct result of approaching life with a positive mental attitude.  This includes reacting to everyday occurrences (good or not so good), meeting others, responding to things I encounter (reading a book, listening to a song, watching a movie, observing nature).

The concept of Free Will plays a major part in this approach, i.e., acknowledging that each of us has and makes a…

View original post 231 more words

Tim Allen is one of my favorite comedians and I love the show ‘Home Improvement’…

http://youtu.be/eZ9Xk0Lln5Y

For three years, I’ve been wanting to do a weekly live broadcast and now — thanks to Google+ Hangouts on Air — today’s the day! Watch this…

http://youtu.be/DHPOYf2dEhs

You can connect with me in Google+ at toddlohenry@gmail.com to participate live at 15:00 CDST [GMT-6] [only people in my circles can attend] or you can watch the stream here:

The Accidental Asshole

The Accidental Asshole: Pinpoint How You're Annoying People and Do Something About It

Pinpoint How You’re Annoying People and Do Something About It!

We all have our pet peeves. But have you ever wondered about the annoying things you do that your friends, family, and strangers are too polite to tell you about? I do, and I decided to do something about it.

It’s easy to talk about self improvement, but in reality we’re not that adept at seeing our own faults. The problem is that most people aren’t going to tell you when you’re doing something wrong until it gets to a point where they don’t want to hang around you anymore. I’m the type who’s easily annoyed, so I assume most of my friends and family are as well. It’s also no secret that humans as a race have a lot of pet peeves, whether it’s at the office, on a mobile phone, or in a restaurant.

To find out how I may be annoying the people around me, I wanted to open up a dialogue where friends and strangers could give me a performance review to help me pinpoint when I’m being an asshole and actually do something about it. Here’s how I did it, and how you can do the same.” Get more here: The Accidental Asshole: Pinpoint How You’re Annoying People and Do Something About It.

…are one of the coolest things I’ve ever seen and believe me, I’ve seen a lot of cool things. Here’s my take…

Rethinking social networking

Just in case you missed this for 5/29/2012

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Good stuff I found over the weekend…

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Good stuff I found over the weekend…

http://storify.com/e1evation/just-in-case-you-missed-this-for-5-29-2012&#8243; target=”_blank”>View the story “Just in case you missed this for 5/29/2012” on Storify]

Just in case you missed this for 5/29/2012

Good stuff I found over the weekend…

Storified by Todd Lohenry · Tue, May 29 2012 11:08:03

1 simple trick for picking the best social media channel | ArticlesIn today’s hyper-paced business atmosphere, executives and marketers alike are often too overwhelmed with day-to-day chaos to spend time …
20 Things I Should Have Known at 20The world is trying to keep you stupid. From bank fees to interest rates to miracle diets, people who are not educated are easier to get …
Seth’s Blog: What are you leaving behind?I love watching contrails, those streams of white frozen exhaust that jets leave behind. It’s a temporary track in the sand, and then the…
Seth’s Blog: The tyranny of low priceIf you build your business around being the lowest-cost provider, that’s all you’ve got. Everything you do has to be a race in that direc…
10 Uncommon "Superfoods" from the World of Ultra-EnduranceWhile doing research for The 4-Hour Body back in 2009, I resorted to Twitter in search of elite athletes who performed well on a vegan di…
62% Of Mobile Users Don’t Want Social Marketing Messages From Brands [STUDY] – AllTwitterDid you know that more than 60 percent of UK smartphone owners use their device to access social media sites such as Twitter and Facebook…
The Social Media Landscape [INFOGRAPHIC] – AllTwitterIf you’re new to the world of social media, it can all be a little overwhelming. For starters, there’s a very steep learning curve. And a…
#Twitter4Brands Shares Some Statistics To Consider – AllTwitterTwitter held a #Twitter4Brands event during Internet Week New York, a week-long festival that started in 2008 and has become a wildly pop…
New Trend: Having A Celebrity Take Over Your Brand’s Twitter – AllTwitterIn what is becoming a Twitter trend, another famous person is taking over a sports establishment’s Twitter stream to cover a game. Last w…
Increase Your Chances Of Winning Tickets To The London Olympics On Twitter – AllTwitterAre you planning to attend the 2012 Olympic Games in London? Well, if you would like to go, United Airlines is giving you a chance to get…
Two-Thirds Of Us Believe Revenge Is Best Served On Twitter [STUDY] – AllTwitterA new UK survey says that social networks are responsible for our need to exact revenge on our enemies. Of 2,000 people across the UK sur…
What Causes Social Media Crises, And How Do They Spread? [INFOGRAPHIC] – AllTwitterCommunity managers have a great job, interacting with customers and ensuring a brand’s reputation is kept pristine online. However, crise…
55% Of Brands Ignore Their Customers On Twitter And Facebook [STUDY] – AllTwitterA new study has revealed a shocking disconnect in how businesses are using social media to liaise with customers, respond to feedback and…
Twitter’s New "Tailored Suggestions" Are Based On Your Web Surfing Data – AllTwitterTwitter wants to be more relevant to you. And in order to do so, they’ve started providing users with tailored suggestions of who to foll…
How Employers Are Using Social Media To Find The Best Person For The Job [INFOGRAPHIC] – AllTwitterDid you know that 37 percent of employers currently use social media to research job candidates, and a further 11 percent plan to start d…
How Popular Are Obama And Romney On Twitter? This App Checks – In Real-Time – AllTwitterIt’s a student project, but Twipolitico has the potential to add some serious insight into the 2012 race. The site tracks the real-time p…
Manually or Automatically Manage Your Twitter Following With TwitQuitTwitQuit is a tool that allows you to take greater control over how you manage your followings and followers on Twitter. Twitquit offers …
Meet Pawan Deshpande, Content Curator and Curata CEOIn anticipation of the event, I caught up with Pawan to ask him a few questions about himself and what being a content curator is all abo…
Trucking, Social Media, Virtual Business & More | Twitter FoolsTrucking, Social Media, Virtual Business & More Looking For Specific Information In A Specific Niche? Covering Several Areas Find And Get…
Five Step Process for Using the Social Web | Spin SucksI had a different blog topic in mind today when I read Danny Brown’s, "Being Where YOU Need to Be, Not Where ‘They’ Say You Should."

Todd’s tweets…

"Bacon?" http://bit.ly/JKMR9k @danavan @macdesign13e1evation
Honorary Canadian? | e1evation http://twy.la/L0Z1qie1evation
The Todd Tracker is out! http://bit.ly/xwdjH1 ▸ Top stories today via @e1evatione1evation
1 simple trick for picking the best social media channel http://bit.ly/KYhyXHe1evation
20 Things I Should Have Known at 20 http://bit.ly/KYhuqSe1evation
What are you leaving behind? http://bit.ly/KRgPBOe1evation
The tyranny of low price http://bit.ly/KRgHCle1evation
10 Uncommon “Superfoods” from the World of Ultra-Endurance http://bit.ly/KRgC1Ce1evation
e1evation & friends is out! http://bit.ly/w0bGvK ▸ Top stories today via @robinyearsleye1evation
The Daily "Thought Leader" is out! http://bit.ly/hJYuTAe1evation
The Todd Tracker is out! http://bit.ly/xwdjH1 ▸ Top stories today via @toddlohenrye1evation
e1evation & friends is out! http://bit.ly/w0bGvKe1evation
The Daily "Thought Leader" is out! http://bit.ly/hJYuTAe1evation
The Todd Tracker is out! http://bit.ly/xwdjH1e1evation
e1evation & friends is out! http://bit.ly/w0bGvKe1evation
The Daily "Thought Leader" is out! http://bit.ly/hJYuTAe1evation
The Todd Tracker is out! http://bit.ly/xwdjH1 ▸ Top stories today via @e1evatione1evation
e1evation & friends is out! http://bit.ly/w0bGvKe1evation
@james_debono I’m just A guy, but you’re welcome. Nice job!e1evation
The Daily "Thought Leader" is out! http://bit.ly/hJYuTAe1evation

…featuring a tool called Gist and you can see it here over the internet!

Here’s a brief outline of my intro:

This event is hosted by my friend Dana VanDen Heuvel at The Docking Station in Green Bay, however, thanks to the new functionality in Google+ of being able to broadcast a hangout over the air in YouTube, I’ll be broadcasting and recording the event in this post at Noon CDT. You can either watch it here or join more directly by connecting with toddlohenry@gmail.com in Google+…

Here is the Google+ Hangout video from the event:

Featuring yours truly, of course…

impactbnd inbound marketing process FINAL resized 600.jpg

Get more great infographics here:

“Visual content has taken 2012 by storm, and leading the pack is the much beloved and sometimes bemoaned infographic. What on earth is an infographic, you ask?Ha, just kidding. You know what infographics are! Theyre this, and this, and this. But those are all so 2011. What has 2012 delivered marketers in the way of awesome infographics? This post has rounded up the best of the best — the ones that are chock full of information, excel at data visualization, and deliver brand new data to marketers. Take a look at our favorite marketing infographics so far in 2012!” via The 10 Best Marketing Infographics of 2012 So Far.

I find a lot of helpful infographics. Here’s another one…

Go to the source if you need a bigger version: Flowchart: How to Develop a Social Media Strategy

Brian Cavoli of BzzAgent shares…

You could say there’s a universe of ways people measure the ROI from their social media marketing. Some of the more popular methods, like counting Facebook “likes” and re-tweets, have very little meaning to the CFO, while other newly developed formulas around engagement can be, well, rather creative.

Only one method, the analysis of sales revenue generated relative to the program investment, delivers ROI in the way it is meant to be measured –  in financial terms. If you think of that as the center of the measurement universe, here’s how the rest of the social measurement solar system might look:

via [Infographic] The Social Media ROI Solar System « BzzAgent Blog – Social Marketing Insights.

The Social Media ROI Universe « The WOMMA Word

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Some people like to make things overly complicated. Me? Sometimes I like to grossly oversimplify things and take them back to the basics. Example? ‘Thought leadership’ marketing. To my mind, if you want to be a thought leader there are only two things you need to do well:

  • Deepen your expertise through a continuous learning program
  • Document your expertise through blogging and social networks

Everything else is just details…

When it comes to effective business development, or marketing and sales again, I think there are only two activities you need to master:

  • Generating leads
  • Managing leads

Again, everything else is just details…

Whether you are a freelancer or running a large enterprise I believe there are 7 databases you must manage effectively to succeed. They are:

That’s all there is to it! If you can effectively manage these 7 databases you can go from reacting to your market to dominating your market.

Questions? Feedback? I’d be happy to expand/expound on any of these topics…

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How To Leverage Yourself As An Expert By Using Social Media

How To Leverage Yourself As An Expert By Using Social Media Infographic

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