Tag: Social media

2010 Social Media Wrap-up: Facebook Vs Twitter

via dailyinfographic.com

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Facebook vs. Twitter in 2010

“Saying that there is limited number of infographics we can post about Facebook would be a lie. Since we all use Facebook everyday, we can all look at facebook infographics over and over again right? Well, I couldn’t hear your answer to my question so I’m going to go with yes. I hope that’s okay.

Facebook gets all of the fame, movie deals and billions in funding, but this graphic is half about twitter too. The reason I like twitter so much is how it helps the users show their personality. Celebrities, brands, and companies are all not just some entity you’ll never interact with anymore. They all have their own personality that we can relate to… or not.

Facebook being 5 times bigger than twitter does come into account when comparing the two companies. The draw of facebook and ‘friends’ just blows twitter away. I follow at least twice the number of people who follow me. Where on facebook, everyone who is friends with a person ‘follows’ them back. I know that when I post a status, it will be seen by quite a few people who will want to comment on it, on twitter it just isn’t the same.

I recently read an article on how the social media bubble may burst. This technology is so new, no one knows if marketing on it will yield long-term results. It seems like every company, big and small, are hiring a social media guru to help with their public relations. Sure, having a presence on facebook alone will bring in more customers, but what happens with the new-car-smell of social media wears off? Nothing. Marketing on facebook and twitter will become more difficult, but not less prominent. A lot of hard-work, innovation and good relationships will be necessary to have a successful online strategy. Hiring some teenage-self-proclaimed social media wizard isn’t going to cut it.” Source: 2010 Social Media Wrap-up. Facebook Vs Twitter [infographic]

via ScribeFire
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The Top 10 ‘Moxies’ of 2010

Instead of ambushing you with yet another great marketing idea to ponder from the Monday Marketing Moxie this week, we decided to make life easier for all of us and send you an overview of the top Moxie’s from 2010. And yes, that includes the ones you deleted from your inbox when things were just too crazy ;-)

via marketingsavant.com

Few people have more of an influence on me social media wise than Dana VanDen Heuvel. His ‘Monday Marketing Moxies’ are ‘must read’. Follow the ‘via’ link to see the top 10 from this year…

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At least 3 reasons why I’m not Buzzing with enthusiasm

Image representing Google Reader as depicted i...
Image via CrunchBase

At least two people in the Googleverse are underwhelmed with Buzz; me and internet maven Richard Scoble. Scoble bats first…

“Together with a lot of web workers, I depend on being able to skim through information sources quickly. Services like Google Reader are well-optimized for doing this, especially in List mode. (To turn on List mode, from the “All Items” view, click on “Show: List” in the blue bar at the top right of the screen.)

The List views in Gmail and Google Reader make it easy to look at the subjects of posts, and scroll through them quickly. Google Buzz, unfortunately, uses the threaded conversation approach of Google Wave, but without the tools for controlling what appears on the screen that Wave has.

I hope that the limitations of Google Buzz’s interface are just growing pains. Maybe the designers of Buzz didn’t anticipate that some posts would generate hundreds of comments. So let’s hope that they’ll give us the tools to use the service efficiently, or, as one commenter suggests, Google Buzz users might give up on it before it’s a week old.” Source: Google Buzz: Not Efficient? – WebWorkerDaily

On his own blog, Scoble goes on to say…

“OK, now I’ve had a bit of time to play with Google Buzz and everywhere I look I see a badly-executed copy of FriendFeed.

With two important exceptions:

1. Google Buzz actually has a lot of users and much better information flowing through its veins. There’s a reason that FriendFeed doesn’t have many users: it has some very anti-user features that retard user adoption (back when I was excited about FriendFeed I kept hoping that FriendFeed was going to fix some of their issues).
2. It has pretty nice location features built in, especially if you use Google Maps on Android.” Source: Google Buzz copied FriendFeed’s worst features, why?

If you want to read the rest of his rant, go to the source. Here’s my random list of pet peeves…

  • I don’t even like to get electronic newsletters because they’re a distraction; email is for email and needs to be segmented from social media…
  • Information comes into Buzz, but it can’t get out; no rss output for the things I want to share
  • Insufficient keyboard shortcuts; what happened to e for email like Reader? Google Reader is perfect for my needs — Buzz is like a fly droning around my head while I’m trying to concentrate…

What do you think?

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Meanwhile, at Santa’s Social Media Command Center

via mashable.com

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Stuff I saved in ‘Reader’ on December 25, 2010

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Stuff I saved in ‘Reader’ on December 24, 2010

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Trend: How Social Media Boutiques are Winning Deals Over Traditional Digital Agencies

via web-strategist.com

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Writing a killer blog

…without killing yourself in the process. Good thoughts from Louis Gray…

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What’s Your Killer “Technology”?

The word “technology” is in quotes because I want to expand your view of how it’s used. Businesses that get talked about do something different from other businesses. Being different is such an essential ingredient in marketing a small business.

You must also work, however, to bring that difference to the forefront of all marketing communications by developing tools that promote your point of view and your core difference.

It’s not enough to say that you’re different; you’ve also got to develop tools and materials that illustrate that difference. So in that vein, your technology could be a seven-step approach, a discovery audit, an actual technological product advancement, a coaching process, a set of tools, or proprietary software.

The key is to capture what it is that you do that’s unique and valuable and expand it into something that you can build a great deal of your educational content platform around. Think of this as your organization’s signature tool.

via openforum.com

My ‘signature tool’ is the ‘e1evation workflow’ — you can read about here…

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Stuff I saved in ‘Reader’ on December 22, 2010

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How to Setup a Facebook Page for your Business, Organization or Church

via youtube.com

I’m doing a training session next week at NWTC on ‘Facebook for Fun and Profit’. Unfortunately, it’s all filled up — for those of you interested in the topic that won’t be able to make it, this may help…

Posted via web from e1evation, llc

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A Special Christmas ‘Present’ from e1evation, llc!

Image representing Google Apps as depicted in ...
Image via CrunchBase

We at e1evation, llc are grateful for another fantastic year of business growth and would like to give back to the community. Between now and December 31, e1evation, llc is waiving all setup fees and charging only our low hourly rate of $70 per hour for any and all projects in the following areas…

  • Google Apps for Business
  • Posterous sites
  • WordPress sites
  • Social media sites like Facebook Pages and Twitter accounts
  • Social media integration

As an example, a Google Apps for Business installation which would normally cost $500 could cost as little as $70. A Posterous or WordPress site normally costing between $1,295 and $2,495 could cost as little as a few hundred dollars! The list goes on…

Here’s your chance to get a jump on the New Year by getting all your ducks in a row before January 1st. No project is too small, but hours will be booked around the holidays on a first come/first served basis. Other terms and conditions may apply. Use the contact form or call (920) 710-0790 to book your year end project now!
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How marketers are using social media

via holykaw.alltop.com

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Social Media Productivity – 13 Tips to Maximize Your Time

It’s pretty common knowledge that implementing an effective social media strategy takes time. That makes tips on how to maximize your social media productivity, such as those shared by Todd Schnick, co-founder of #Innochat, on his strategy for allocating your time very valuable. Todd’s recommendation was to divide your social media participation time into thirds, with 1/3 of your time within each category:

  • Observing / listening in others’ social media outlets
  • Participating in others’ outlets through commenting, guest blogging, etc.
  • Creating content and being active within your own outlets

Ever since Todd shared that concept in early 2009, his social media productivity strategy has been front and center in my mind (and ensconced in my social media strategy presentations). The truth is I rarely come close to this balanced approach since creating Brainzooming content definitely represents the majority of my time.

One way of improving your time allocation though is by investing your effort in activities which contribute to more than one of these categories. The following list includes some of the multi-category approaches I have tried.

via brainzooming.com

You’ll have to follow the ‘via’ link to get the 13 tips…

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Monopoly: Social Media Edition

via flowtown.com

Is a social media ‘Monopoly’ in your business plan for next year? Comment, call or use the contact form to connect so we can talk about how this applies to your business…

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Cops and Robbers: Social Media Invades Law Enforcement

via convinceandconvert.com

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How to Spice up Your Social Media Strategy in 2011

via techipedia.com

You can follow the ‘via’ link above to go directly to the source to get the whole story if you’d like…

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9 Reasons Why Your Social Media Strategy Isn’t Working

Social media is the hottest way businesses are reaching out to potential customers. When executed correctly, a social media marketing campaign can bring traffic to your website and generate new leads for your sales team. And there are so many options, from Facebook, to Twitter, to LinkedIn, to YouTube, and the list goes on and on. To many, social media can seem like an overwhelming black hole of time with no end in sight. If this feeling sounds familiar to you, here are some reasons why your social media strategy might not be working for your business.

via blog.hubspot.com

You can follow the ‘via’ link above to go to the source and read the rest of the article if you’re interested in learning more…

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Reflecting on 2010 – The Year the Customer Became King

Gaius Julius Caesar, Art History Museum, Vienn...
Image via Wikipedia

“I came. I saw. I conquered.”

Were Julius Caesar a B2B online marketer in 2010, his words may have more appropriately been:

“I created. I shared. I conversed.”

Even five years ago, the concept of engaging the customer in dialogue, let alone allowing the customer to drive the conversation, would have been both foreign and frightening.

Today, marketers that are actively engaging their customers and their communities through social media and sharing relevant, meaningful content with them are leading the charge toward a new era of online marketing – an era in which the customer, not the brand, is King.

And, no longer is a solid brand message and well articulated value proposition enough for our King. When it comes to learning more about our brands and products, our customers don’t just want a message, they want a conversation.

via blogs.business.com
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A Tale of Three Websites

Here’s a case study — unscientific as it may be — about 3 websites. One is 12 years old, one 7 years old, the other was launched a little over two months ago. The first belongs to radio station WORQ, the second belongs to WTAQ, the third also belongs to WORQ — both stations serve the Northeast Wisconsin market. All three sites serve a similar demographic, although the WORQ properties have an added ‘spiritual element’ that WTAQ does not have…

Here are the Alexa snapshots for each of the websites…

Here’s what I find interesting. WTAQ has the highest traffic rank as well they should — they are a large and successful part of Midwest Communications and they are the local outlet for Rush Limbaugh, Sean Hannity and my good friend Jerry Bader, who regularly outperforms them both in the Arbitron ratings. I don’t know what the budget was for the recent overhaul of the website, but it has yielded them great results in the Alexa rankings — until the ‘total beauty makeover’, WTAQ’s site was ranked in the top 5 million or so. Today they rank at 173,161.

WORQ’s website has been up almost since the dawn of the internet — 5 years longer than WTAQ and their Alexa ranking is a respectable 410,018. Not bad considering they are a Christian radio station that runs on donations. Their developer, Virtualtech, is doing a nice job for them and the station leverages the website well. I do not know the budget for the site…

Now for the upstart ‘Standupforthetruth.com‘. The site was launched two months ago as a companion site to a program called ‘Stand up for the Truth’ which airs M-F, for one hour at 9 CDT [listen here, either online or via podcast]. The show was launched December 6 and the site had a hard launch just 5 days before that. Here’s what I find noteworthy: Standupforthetruth.com is closing in on WTAQ’s Alexa rankings at 175,558 and should pass them up this week on their current trajectory. Pretty impressive considering the total budget for technology and training was less than $1,250!

In the spirit of full disclosure, I developed the social media hub for Stand Up for the Truth. The technologies implemented are all what I refer to as “good, fast, and cheap” free, open source tools:

  • Gmail
  • Google Reader + Feedly
  • Chrome + Shareaholic
  • Posterous
  • Facebook Page
  • Twitter
  • LinkedIn
  • MailChimp

All these “good, fast, and cheap” technologies are rolled up in the ‘e1evation workflow‘ — a ‘thought leadership’ methodology that produces great results online. Program host and station General Manager Mike LeMay has been trained in the ‘art’ of ‘consume, create, communicate’ and has done quite well considering he is an admitted technology neophyte. He would be the first to admit that program co-host Amy Spreeman and Hopenet360 director Jeff Strommen have been tremendous assets on the project, but he has come a long way himself demonstrating that the ‘e1evation workflow’ is truly ‘Mike-proof’!

There’s a fine line between blowing your own horn and sharing a story and I hope I haven’t crossed it here. I do believe, however, that it’s a sad dog that can’t wag it’s own tail from time to time. I don’t take credit for Mike’s great thinking, but he has confirmed again that the ‘e1evation workflow’ may be the shortest path to thought leadership on the internet. Mike perspective? “This just shows how hungry some Christians are for Truth. Lord willing He will be glorified as we move forward.” Ouch. I’m humbled — so much for my dog’s tail. I’ll put it between my legs where it belongs…

Bottom line? You don’t need to spend a lot of money to get your point across on the online — a ‘little guy’ like Mike bringing in the same traffic as a ‘big guy’ like Jerry Bader in such a short period of time and with so little money spent is an internet marketing success story of ‘David and Goliath’ proportions. Comment, call or use the contact form to connect so we can talk about how this applies to your business…

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